Zone Marketing Manager
Purchase, New York, Us
Coordinated corporate sales and profit goals with senior level executives in sales, marketing, operations, logistics, manufacturing, finance and trade development. Supported field sales in the following geography's: California, Denver, Salt Lake City, Phoenix, Portland, Seattle and Spokane.• Designed and executed the roll-out strategy for Sunchips in the Western Zone (First year sales $25 million, exceeding forecast by 22%).• Innovated successful line extension from idea to field execution that sold an incremental $12 million dollars in the first year of the roll-out• Successfully planned interdepartmental goals that affected the business unit's profitability and strategic direction• Worked as a liaison between field sales, within assigned geographic regions and headquarters marketing• Sold sales programs to both headquarters marketing, finance and zone executives based on profit merit and alignment with company's strategic goals