Mike Montgomery Email & Phone Number

San Francisco, Ca, Us

Emeryville, California, Us

Eko is a healthcare start-up that manufactures the world's most advanced stethoscopes. As the Director of eCommerce, I live at the intersection of different verticals:• DTC - Sell stethoscopes directly to clinicians through our eCommerce site and Amazon.• Healthcare - Develop detection software and telehealth solutions for large healthcare systems.• Life Sciences - Align with Biopharma companies to support clinical trials and therapy commercialization.• Partnerships - Create an ecosystem of distributors, manufacturing partners, and telehealth/healthcare solution providers.My team acts as product managers, building, analyzing, and optimizing our website assets and experiences.We have daily responsibility for:1. Planning/Forecasting - Ensure we have the correct inventory and support staff to support sales activity.2. Operations - Build internal processes from IT, order fulfillment, and marketing operations to keep the machine running.3. Customer Service - Ensure customer expectations are met by proactively answering questions and providing support.4. Analytics - Everything is data-driven, so we program the site to gather all metrics so we can share valuable insights.5. User Experience - Design the website to meet usability, accessibility, and brand standards.6. Design/Development/QA - Most people think these are the only tasks required to support a website 😀.7. Merchandising - Building and promoting products that customers want and help us profitably grow the business.8. Search - Manage on-site search, navigation/taxonomy, and search engine optimization (SEO).9. Marketing - Align with marketing to maximize campaign success, traffic, and conversion.My journey at Eko is the most valuable of my career. I'm the initial marketing hire focused on digital marketing, creative development, copywriting, events, and website. I learned A LOT being a marketing team of one, and it's rewarding growing the team.Google "Eko stethoscopes"

Emeryville, California, Us

Responsible for end-to-end planning and execution of our B2C (business to clinician) division.- eCommerce- Reseller/distribution- Strategic partners- Digital, offline/print, and experientialTry an Eko stethoscope in your practice today! www.ekohealth.com

Emeryville, California, Us

Eko is improving the standard of cardiovascular screening and patient management with a suite of advanced stethoscopes, clinician-friendly software, and machine learning algorithms. Providers on the front lines of care use Eko stethoscopes every day, including cardiologists, primary care physicians, nurses, veterinarians, and students.I wear many hats on the marketing team at an early stage startup that secured series A->B->C funding within a 2 year period. A lot of positive change has happened in a short amount of time, and the team keeps growing. To support rapid growth, my primary responsibilities are:- Develop and execute Marcom strategy for three primary revenue channels: Direct to consumer and eCommerce, enterprise and B2B, and partner distribution.- Nurture the Eko brand through short and long term campaigns, events, and a 365 day integrated marketing calendar.- Grow website traffic, eCommerce conversion, and lead generation to keep up with high growth sales expectations.- Help grow the internal Eko team and manage contractors and agency partners.Each day is a new challenge that combines a mix of go-to-market strategy planning and tactical execution in marketing channels. I am very proud of the team we are building at Eko, who are all aligned on a worthy mission.Learn more at www.ekohealth.com

Bluebird Shave Ice is on a mission to create a California Shave Ice movement! What is California Shave Ice you ask? We honor the tradition of Hawaiian Shave Ice with flavors and ingredients local to our state. From the mountains to the beach, the best days in California are Bluebird.We are currently booking parties, markets, and events. Check us out at bluebirdshaveice.com and help spread the love of shave ice. 🍧

Fort Lauderdale, Florida, Us

Being an in-house marketing manager is a lot like being a quarterback. I interpret the high-level plan from senior staff (offensive coordinator), communicate the plan to my team, throw in an audible when needed, and pass the ball to one of my teammates. Sometimes I need to carry the ball and execute a campaign myself under high-pressure situations. Unlike a football player, I analyze the results, optimize for improvements, and quantify data to inform senior staff how to plan around future growth opportunities.With hands-on working knowledge of paid search, display advertising, social media, affiliate, SEO, personalization, and many other interfaces, I have direct responsibility of the digital marketing strategy and team, personalized shopping experience, and match multichannel touch points across a 365-day merchandising calendar.I am an eCommerce marketing manager, project manager, taxonomist, business requirement author, QA specialist, digital analyst, A/B testor, customer service agent, and most importantly an enthusiast of life on the water. My direct KPIs relate to:- Paid search engine marketing- SEO and local search optimization- Onsite & digital marketing personalization- Affiliate marketing, sponsorship, and mobile-app marketing- Onsite content and merchandising- Customer lifespan marketing & segmentation- Acquisition and re-targeting digital marketing- Customer data acquisition- Social Media and content generationGoogle "West Marine".

Google Adwords, Google Webmaster Tools, Google Merchant Center, Google Places, Microsoft Adcenter, WebSphere Commerce, HyBris eCommerce Platform, dynamic yield personalization, IBM Coremetrics, Adobe Omniture/Site Catalyst, endeca experience manager, Hootsuite, Yelp, clarizen, basecamp, brightedge SEO, Shopatron eCommerce Platform, Commission Junction Affiliate Network, LinkShare Affiliate Network, WebGains Affiliate Network, AvantLink Affiliate Network, The Rimm-Kaufman Group (RKG), Bronto Email, SEO MOZ, PowerReviews/BazaarVoice, RazorFish, Channel Intelligence, webflow, klaviyo, optimizely, shopify, wordpress, and NativeRank.

The world of eCommerce, retailing and business to consumer marketing has changed forever in a positive way. In today's web 2.0 landscape, it is not good enough to simply open a store, create a brand or launch a website. It is not the field of dreams. If you build it they will not come. Large sites like Amazon will crush you if you do not have a plan to create a better shopping experience, foster meaningful connections with your customers and leverage software solutions to scale your marketing efforts.We exist to put the team on our back! We are on a crusade to save small business and offer unbiased recommendations for eCommerce platforms, marketing solutions, and other SaaS offerings.Solutions:Brand Retailers Social eCommerce Platform. - As a manufacturer, it is paramount to engage your customers directly and manage the shopping experience on your site.Brightpearl eCommerce and POS Platform for single and multi-store retailers. - As a retailer does it make sense to generate revenue from 4 channels, while a single inventory and CRM creates a holistic shopping experience? Brightpearl empowers retailers to capture revenue from their POS system, online store, eBay, and Amazon...with one order management and inventory system connecting the dots.Justuno Social Bribery. This platform defines the phrase "killing 2 birds with 1 stone". A low cost way to capture more email sign ups and social media fans all while improving your conversion rates for your online store.Demandforce Automated Marketing Communication for small business owners. Easily communicate with your growing group of customers, manage your online reputation and efficiently attract new customers in the process.

San Francisco, California, Us

My crusade to save small business aligns perfectly with Demandforce's mission is to help small businesses thrive in an evolving and increasingly complex connected world in just one click.- Medical software sales or SaaS- Search engine placement- Online reputation management- Increasing per patient spend- Improving patient experience in all stages of practiceExceeded aggressive outbound sales targets.

San Luis Obispo, Ca, Us

Shopatron is an innovative eCommerce provider that specializes in connecting the dots between a manufacturer website, its loyal retail distribution and a growing segment of online consumers.- On the leading edge of business development for Shopatron. Managed individual sales pipeline and used consultative approach to sell complex eCommerce and order fulfillment solutions.- Sold up in organizations, discussed high level eCommerce strategy with "C" level executives and created custom presentations to win business.- Completed up to 50 inbound/outbound calls or emails per day, hosted online demonstrations and managed pipeline of hundreds of perspective clients.- Exceeded monthly meeting targets by 35% and revenue targets by 25%.

San Luis Obispo, Ca, Us

As an online marketing specialist, I acted a client service specialist and sold/managed additional marketing services for diverse clients large and small. Focus ranged from brand awareness, market penetration, site optimization, email strategy, social marketing, affiliate marketing, paid advertising and A/B or Multivariate testing. Results at Shopatron:- Client Service point person for over 1,000 client's day-to-day marketing needs. Resolved issues for email marketing (Bronto and other ESPs), social marketing, website analytics (Google and internal reporting), affiliate marketing and internal CMS.- Sold and managed over $500,000 in online marketing/media services.- Deep understanding of site traffic and campaign analysis. Used multiple reporting dashboards to aggregate data and find trends through the metrics. Used data to create new A/B tests, optimize website or advertisement content and report back to brand executives.- Agent for BRP Brands (Can-am ATV, Can-Am Spyder, Sea-Doo, Ski-Doo and Evinrude). Achieved 65% YOY revenue growth.- Analyzed pre-agency site metrics to create 365-day multi-channel marketing plan for Klipsch Audio including PPC, Affiliate, Email, SEO, Social Media and Site Messaging. Achieved desired KPIs in traffic mix and total revenue.- Proactively managed client relationships and expectations, balanced with Shopatron business needs.- Made recommendations on holistic marketing strategy to coordinate online and traditional touch points or messaging.- Deep understanding of search engine optimization (SEO) and site optimization, using in-page and landing page A/B testing.- Expert in email marketing strategy; including list building, promotional calendars, dynamic content, A/B testing, automation, and personalization.- Create and grow affiliate marketing partnerships. Recruited new publishers and advised on media creation.- Manage multiple pay-per-click campaigns in Google Adwords, Microsoft Adcenter, and Facebook interface.

Us

In only 5 years of business, Sierra Snowboard has revolutionized the way consumers research snowboard gear, purchase snowboard gear and enjoy this lifestyle with people around the world. From 2004 to 2010, Sierra Snowboard grew sales from $1M annually to over $20M, with its first $1M day in March 2010. Sierra's philosophy was to leverage its community, online platform, superior knowledge and service to maximize sales while keeping marketing costs below 2% of total sales. - Managed development of unique eCommerce user interface which supported an "in-store shopping experience online." Functionality included a complex user generated review interface, sophisticated related products, rich media and online community.- Responsible for all sales and marketing content; including on page descriptions and content, email, promotion calendar and partnership messaging.- Managed all support staff and developers on sales messaging that was executed on user interface, user experience and on the phone.- Performed deep site and campaign analysis to find consumer trends and improvements in site conversion rate.- Developed a complex email strategy which communicated with over 250,000 consumers.- Planned and budgeted year long marketing initiatives and partnerships.- Managed and trained over 50 associates.

The Ritz-Carlton Destination Club offers its Members deeded real estate complimented with its legendary five-star service. I had the pleasure of being the very first member of the grand opening sales and marketing team.- Created and executed pre-construction demand generation strategy which included competitive analysis, marketing collateral, strategic partnerships and coordinated communications.- Individually generated over 3,000 in-person sales leads.- Managed nurture campaign to book-of-business with over 30,000 prospective members, which lead to over $15M in grand opening sales.- Western region ADMIN for Siebel CRM and other customer relationship management software.- Planned and executed demand generation events and partnered with local board of realtors.- 2008 Ritz-Carlton Team Culture Award.