Montserrat Martin Email & Phone Number

Fort Myers, Fl, Us

Fort Myers, Fl, Us

Guatemala

- Responsible for the company’s marketing and communications strategies, as well as overall branding and image.- Maintains marketing staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure work environment; developing personal growth opportunities.- Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures.- Maintains customer response operations by establishing work schedules; assigning employees; providing back-up.- Maintains quality service by establishing and enforcing standards; training representatives; monitoring calls; surveying customers; evaluating outcomes.Key Accomplishments:• Created and executed a rebranding strategy for the company. • Created a new customer service and sales strategy that resulted in an increase of 50% in sales. This strategy consisted of using a blend of different promotional and communication channels.

Responsible for leading the success of clients’ paid media campaigns by providing thought leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.Key Accomplishments:● Worked as a contractor in the position of Sr. Manager for various clients such as Mediacom, Wavemaker, Mars, and Audible where I assisted in managing and assessing their search teams in their daily operations.● Helped create a Project Management Tracker for the Search Mars team in Mediacom that improved the teams’ productivity rate.● Helped increment the search campaign´s key performance indicators for the USH Audible team in Wavemaker by creating new automated dynamic campaigns, optimizing bid strategies, creating new reporting mechanisms, and managing the team´s daily operations.

Rotterdam Area, Netherlands

- Planned and executed marketing activities including campaigns, social media and creating content, PR and creating network of media and blogs, and working together with designers to create promotional material and merchandise - Assisted with B2B contact for partnerships and advertising sales - Assisted with rolling out Sweek self-publishing concept for the Spanish speaking market (together with Mybestseller team)Key Accomplishments:• Created a SEM and SEO strategy. • Developed important partnerships with prominent editorial houses in the LATAM region.

Guatemala

- Gathered and developed business requirements and user stories for the online and mobile banking application. - Introduced product, and maintained complete documentaries for all product related activities. - Led product and sales training and drive, plan and conduct end user research to refine the product.Key Accomplishments:• Facilitated engineering, manufacturing and marketing team and developed sales and marketing strategies.• Established business plans, and designed market research, in addition to promoted mobile banking services.

Guatemala

- Generated sales through digital marketing platforms and programmes which resulted increase in revenue. - Controlled online advertising budget for website marketing and upgraded landing pages for target sales conversions.- Produced comprehensive reports and presented to senior management to brief on project progress.Key Accomplishments:• Boosted product sales by promoting products online, as well as enhanced campaigns in Facebook and Google.• Played a vital role to provide account support for ad campaign while working with accounts executives.

Greater New York City Area

- Prioritised and modified documents by utilising Excel, spread, and data sheets to improve efficiency. - Delivered full range of support services to executive, including schedule management, travel arrangements, reports, and prepared requisite materials. - Extensively communicated with customers via telephone and email with efficient manners.Key Accomplishments:• Collaborated on e-marketing strategies with web team to improve SEO and carried out specific projects.• Directed website and Facebook pages to upgrade business level, regarding customer’s expectations.

Guatemala

- Designed and managed business transformation from internet marketing services. - Formulated ad-hoc reports for clients and offered them analytical support and recommendation as necessary. - Identified potential requirements to be used in the development process of business.Key Accomplishments:• Successfully organised economic studies of the Central American region and moreover implemented potential business opportunities for Korean companies.

Master’S Degree, Entrepreneurship/Entrepreneurial Studies

Certification, Fashion Marketing

Fashion Design

Bachelor’S Degree, Ba In International Relations With A Minor In International Commerce

▪Interdisciplinary undergraduate major that combines political science, history and commerce. Its main focus is international commerce.

Certification, International Marketing