As the Managing Director of Exafield LatAm, I oversee all aspects of the company's operations and strategic direction within the region. My role involves spearheading business development initiatives, ensuring the highest quality of research and insights for our clients, and fostering a dynamic team environment. I am committed to driving growth, innovation, and excellence in delivering market intelligence that empowers our clients to make informed decisions and achieve their business objectives.

* Development and implementation of SERMO’s customer insights strategic framework* Sales plans management and execution of key accounts with $7.5M USD annual revenue* Orchestrate international client facing negotiations to develop revenue growth strategies toimprove P&L* Enable cross functional teams to improve win rate by 25%* Business planning and forecast accuracy on a quarterly and yearly perspective with attainmentto grow +12% YoY* Enable data driven decisions by implementing analytical models for placement and offerrecommendations per account type to make information-based decisions to ensure client’ssatisfaction and account growth* Consulting services to guide the teams to implement the best strategy for market researchprojects ensuring client satisfaction and goals achievements* Coach and mentor, a direct team of 7 people indirectly managing over 20+ people

*Position the brand as best choice by being one of the first Mexican jewelry brands in AmazonMexico (2017)* Development branding and marketing strategies to position Amantoli among other jewelrybrands* Coordination and presence in important fashion events like Fashion Week Mexico 2018* Lead and design Market Research projects to gain consumer insights and develop socialmedia campaigns to maximize brand ́s exposure* Establish marketing strategies to ensure awareness of Mexican art via social events to activatethe brand and promote fair trade* Orchestrate client facing negotiations to develop revenue growth strategies to improve P&L

*Provide senior students of 9th semester the skills to develop positioning strategies and createproducts and brands, understanding the challenges and benefits of a globalized world in thecourse “Products and global brands development”* Provide first year students marketing concepts to learn how to develop strategies leveringbusiness marketing concepts in the course “Introduction to Business Marketing”

Marketing Research Company of qualitative and quantitative studies 2010-2017 (a division for B2B clients in Mexico and Latin America)* Positioning of IVP LATINA brand focused on B2B clients conducting different strategiesworldwide to ensure companies growth* Development and implementation of : Market penetration strategies, Market and product developmentstrategies and pricing strategies among others* Guide clients through the entire Market Research process to gain insights from consumers,beginning with the methodology approach, proposal design, project logistics, coordination during fielding time, analysis, results delivery/presentation and post project follow up in US and LatAm markets* Design and implementation of innovative multicounty research and recruitment methodologies to enable data driven and information-based decisions to ensure client’s satisfaction for diverse industries: (Healthcare, Consumer goods, Automotive, Aviation, Mass media, Financial and Digital)* Logistic design, venue layout, client services, staff training and full management of static and movement Car Clinics* Moderation of in-depth interviews and Focus Groups

Marketing Research Company of qualitative and quantitative studies*Brand development of IVP LATINA focused on B2B clients in Mexico and Latin America*Development and execution of positioning and branding strategies*Proposal development for selling research projects*Coordination, planning and execution of marketing research projects in Mexico and Latin America*Client service and negotiations with clients from Mexico, Europe, United States, Canada, and Asia*Implementation and management of market research projects using different qualitative and quantitative methodologies*Clients portfolio development*Proposal development*Monitoring quality customer satisfaction*Project Management

Marketing and Advertising Agency specialized in strategy and campaign development* Design, logistics and coordination of mass congresses with 1000+ attendees and public relationscampaigns* Coordinationanddirectionofcommercialsandadvertisingspots* Conceptualization, planning and execution of marketing and sales strategies to ensure companiesgrowth* Coachandmentortheteamtopromoteahealthcompanyenvironmentandworktowardsgoals* Design,leadandanalyzemarketresearchprojectstounderstandcustomerneeds

Creative and Advertising Agency, specialized in technology and tactics with rich-media.Project Manager of Marketing and New Business Development* Conceptualization, planning and execution of Marketing Communication and sales strategies,for specific projects according to the needs of companies such as: Mapfre, Mexico Assistance, AMFE (Mexican Association of Specialized Financial Institutions, Diana Publishing, Microsoft, Aspel, DHL Express, 3M, Ministry of Health, Sony, Sabritas, Canon, Oracle, Churubusco Studies, Chrysler, Roche Laboratories, Software AG, Philips, among others* Development of advertising campaigns* Conceptualization and design of branding and product launching campaigns* Design, logistics and coordination of events and public relations campaigns to ensure brand ́s* Coach and mentor, a direct team of 6 people in Mexico and a broader number in LatAm and enable cross functional teams to improve win rate by 15%growth*15% increase in sales and development of new clients.