•Directed pricing strategies across five regions, overseeing margin levels for an extensive portfolio exceeding 90K products.•Coordinated cross-functional teams to align pricing strategies with marketing objectives, ensuring cohesive strategies.•Streamlined special pricing approvals for projects and tenders, significantly boosting sales performance.•Developed cutting-edge margin steering tools, enhancing regional team efficiency and optimizing pricing strategies.•Managed comprehensive sales data reporting for 43+ countries, resulting in a substantial reduction in account receivables.•Implemented innovative pricing structures lead to increase in profit margins within the first year.•Led training sessions on pricing best practices, improving team understanding and implementation efficiency.

• Develop and maintain smooth flow through one channel, maintain pricing database, develop standard pricing based on SOP – standard operating procedure, and develop customer specific pricing based on specific solution and coordinate with shipping lines and agents to get the best rates that is Assessing and compiling all global contract rates ensuring regular and timely update of changes to internal / external customers. • Assist with pricing as requested and required on all RFQ opportunities.• Work in close cooperation and as a resource with Sales team upon their request from their customers.• Benchmarking and analyze costs and pricing. Compile and maintain all received rates from the carriers and give them (the carriers) regular feedback (min.quarterly) on the outcome of business secured / not secured with the received rates. • Handling of Sea freight LCL/FCL Import/Export• Gather customer feedback from sales colleagues regarding comparative position of rates with competitors, gather current market data for comparable service offering• Analyze achieved cost and profitability, propose changes to standard pricing • Ensure compliance with corporate, regional, district, and department policies and procedures• Escalate issues to next management level if appropriate

Analysing of sales through a distributor-based model by monitoring and Tracking in-store executions and Quality of In store/Merchandising Execution. In addition to this Analysis of competitor products and pricing and Census for certain market channels/segments.

Pursued research on employee perception regarding the brand.Analysis of various issues and provide the recommendation to improve the brand in the market (with respect to employees and customers).Action Planning based on the findings.

Pursued market research to understand consumer behavior and their perceptions of electronic products regarding ‘post warranty services’ and ‘support services’ with their launches in Dubai for out of warranty products in consumer electronics segment.

Analysis of overall view of Lubricants market in U.A.E. by conducting primary market research, consisting of telephone and in person interviews, combined with secondary market research pertaining to specific industry segments.Gather and analyze information, developing insights on market trends and forecast.