Monu Kumar Singh Email & Phone Number

Gurugram, Haryana, India

• Social Media Analyst at Leo Burnett, Publicis groupe.
• Analyzed social media conversations, mapped sentiments, and categorized them into relevancy to identify trends and insights.
• Scraped post conversations using Apify/Phantom Buster and generated sentiment with Azure ML.
• Conducted in-depth statistical analysis for numerous campaigns of PepsiCo, such as 'Yeh Dil Maange More', 'Jakad K Pakad', ‘NoLaysNoGame’, etc. to measure effectiveness and reach.
• Utilized advanced analytical tools and techniques to track and report on KPIs and metrics.
• Visualized actionable insights from social listening data in weekly, monthly, and yearly reports for multiple brands, including PepsiCo, Niva Bupa, and CreamBell.

Kaushambi, Uttar Pradesh, India

• ORM Specialist at Command Centre, Dabur India Ltd.
• Monitor and listen to all conversations on social media around the Dabur Portfolio.
• Online reputation management, categorise the conversations in relevant buckets and address them accordingly.
• Coordinated with brand and digital team on a day-to-day basis to discuss plan and execute social media strategies.
• Analyzed online statistics for ongoing campaigns, monitored sentiments, and trends, and provided real-time updates to stakeholders.
• Conducting daily research on industry trends and sharing insights with brand teams.

Master Of Computer Applications - Mca, Computer Science

Bachelor'S Degree, Computer Science, First Division