Monu Kumar Singh Email & Phone Number

Gurugram, Haryana, India

Social Media Analyst at Leo Burnett, Publicis groupe.• Analyzed social media conversations, mapped sentiments, and categorized them into relevancy to identify trends and insights.• Scraped post conversations using Apify/Phantom Buster and generated sentiment with Azure ML.• Conducted in-depth statistical analysis for numerous campaigns of PepsiCo, such as 'Yeh Dil Maange More', 'Jakad K Pakad', ‘NoLaysNoGame’, etc. to measure effectiveness and reach.• Utilized advanced analytical tools and techniques to track and report on KPIs and metrics.• Visualized actionable insights from social listening data in weekly, monthly, and yearly reports for multiple brands, including PepsiCo, Niva Bupa, and CreamBell.• Supported marketing teams in optimizing content/campaign strategies through real-time social listening and trend/moment marketing.• Developed and presented comprehensive consumer insights case studies to assist product managers in making informed decisions.

Kaushambi, Uttar Pradesh, India

ORM Specialist at Command Centre, Dabur India Ltd. • Monitor and listen to all conversations on social media around the Dabur Portfolio.• Online reputation management, categorise the conversations in relevant buckets and address them accordingly.• Coordinated with brand and digital team on a day-to-day basis to discuss plan and execute social media strategies.• Analyzed online statistics for ongoing campaigns, monitored sentiments, and trends, and provided real-time updates to stakeholders.• Conducting daily research on industry trends and sharing insights with brand teams.• Reporting fortnightly on competitor product developments. • Successfully managed social media pages and posting of all the power brands.• Proficiently engaged with clients to gather project requirements and deliver them efficiently.

Master Of Computer Applications - Mca, Computer Science

Bachelor'S Degree, Computer Science, First Division