Digital Analyst
Current- Social Media Analyst at Leo Burnett, Publicis groupe.
- Analyzed social media conversations, mapped sentiments, and categorized them into relevancy to identify trends and insights.
- Scraped post conversations using Apify/Phantom Buster and generated sentiment with Azure ML.
- Conducted in-depth statistical analysis for numerous campaigns of PepsiCo, such as 'Yeh Dil Maange More', 'Jakad K Pakad', ‘NoLaysNoGame’, etc. to measure effectiveness and reach.
- Utilized advanced analytical tools and techniques to track and report on KPIs and metrics.
- Visualized actionable insights from social listening data in weekly, monthly, and yearly reports for multiple brands, including PepsiCo, Niva Bupa, and CreamBell.