Senior Digital Marketing (Tada Cambodia)
Current- In-App Management: Oversee in-app notifications, banners, and pop-up displays to enhance user engagement.- Social Media Advertising: Manage paid advertising campaigns on Facebook, TikTok, and Google Ads, ensuring alignment with marketing objectives.- KOL/Video Production Support: Collaborate with key opinion leaders (KOLs) and support video production to enhance brand visibility and reach.- Promo Code Strategy: Develop and implement effective promotional code strategies within the app.- Marketing Expense Tracking: Monitor overall marketing expenses, ensuring accurate tracking and reporting of return on investment (ROI).- Weekly Promotions: Plan and execute weekly promotions targeting both users and drivers to drive engagement and retention.- Event, Partnership & Campaign Support: Provide digital and marketing communications support for events, partnerships, and campaigns.- Social Media Agency Monitoring: Supervise the social media agency to ensure the timely execution of content and campaigns.- Monthly Social Media Schedule: Develop and maintain the monthly social media content calendar.- Competitor Analysis & Reporting: Prepare monthly social media reports and conduct competitor analysis to identify trends and opportunities for improvement.