Bruno Luigi Monzani Email & Phone Number

State Of São Paulo, Brazil

Downers Grove, Il, Us

Thousand Oaks, Ca, Us

• Definition and management of portfolio´s renewal long term strategy and pipeline products• Prospection, analysis and selection of new business opportunities supporting company´s strategy• Search, selection and negotiation with third party industries for new products to be launched in Brazil, including prices, lead times, milestones, launch dates and further contractual conditions• Elaborate comprehensive Business Cases for each pipeline product, including medical background, therapeutical concepts, market plan/channels, forecast, selling price and P&L• Responsible for each pipeline product´s Brand Strategy, Marketing Plan and internal training• Coordination with all internal teams to guarantee project delivery according to the plan

Br

Cardiology, Urinary and Antihistamine portfolio – 10 brandsBrands´ Total Sales: R$ 265.000.000,00Strategy and Data-driven evaluation of implemented tactics- Market intelligence data analysis – prescription/sales audits and wholesalers stock monitoring and action (national and state/province detail)- Closed-Loop Marketing: qualitative and quantitative Point of Sale (Wholesalers, Drugstores, Pharmacies) and physician´s sales reps visit data

Brentford, Middlesex, Gb

Responsible for the management of meningitis vaccines portfolio;Meningitis vaccines responsible for the absolute majority of both the Medical detailing and Commercial sales team products´ grid, visiting Pediatricians and wholesalers, pharmacies and vaccines clinics;Strong and productive relationship with Brazilian Society of Pediatrics (SBP) and Brazilian Society of Immunization (SBIm), taking part in several Medical Congresses, at national and state levels;Market intelligence data analysis – prescription and sales audits and wholesalers stock maps;Close review and optimization of both medical and trade communication materials sustained by productivity analysis based on Closed-Loop Marketing through tablet – Veeva.

São Paulo, São Paulo, Br

Brazilian Marketing Award - Lupa de Ouro 20191st Prize in Pharma Product Launch: DUTAMResponsible for the Urinary portfolio:Benign Prostatic Hyperplasia: DUTAM (dutasteride + tamsulosine) and TAMSULON (tamsulosine)Urinary Pain: PYRIDIUM (phenazopyridine)Overactive Bladder: FENAZIC (darifenacin)

São Paulo, São Paulo, Br

Management of 10 brands (annual revenue: R$ 91MM / EUR 22MM / US$ 27MM)Diverse therapeutic areas brands, promoted to different medical specialties: Psychiatry, Neurology, Cardiology, Endocrinology, Gyn/Ob, Geriatry, Pulmonology.Project ZETIA – Rebranding - sales improvement, becoming the 2nd brand in internal sales (R$) - launch of ZETIA 60 tablets – essential to the +33% IMS sales growth (dosis), even after generics and branded generics (2018)Planning and digital marketing go-live innovations applied to medical detailing - ZETIA’s new growth wave – market share improvement both in prescription and sales (2018)P&L – planned profits and marketing investments reached every year

São Paulo, São Paulo, Br

Brazilian Marketing Award: Lupa de Ouro 2016:1st Prize in Central Nervous System product launch - SENES (donepezil)Strong portfolio management: brand launches, rebranding and established products:- Viability analysis and launch of 5 new brands (CNS and Cardiology)- R$ 20MM / EUR 5MM / US$ 6MM estimated addition to the company sales (2018)Planning and go-live digital marketing innovations applied to medical detailing- ZETIA’s new growth wave – both prescription and sales (2018)Data-driven evaluation of implemented tactics- Market intelligence data analysis – prescription/sales audits and wholesalers stock monitoring (national and state/province detail)- Closed-Loop Marketing: qualitative and quantitative Point of Sale (Wholesalers, Drugstores, Pharmacies) and physician´s sales reps visit data

São Paulo, São Paulo, Br

Marketing strategy definition, aiming prescription and revenue market share growthMarket intelligence data analysis: prescription/sales audits and wholesalers stock monitoring (national and state/province detail)Evaluation of implemented tactics based on qualitative and quantitative Point of Sale (Wholesalers, Drugstores and Pharmacies) and physician´s sales reps visit dataNew business evaluation and sales forecasts for the brand launchesBudget management

Leverkusen, North Rhine-Westphalia, De

Coordinator of a medical detailing sales representatives team, visiting PediatriciansResponsible for evaluation and participation in Medical ConferencesSales representative teams´ synergy with Dermatology line: +56% in total visited physicians amount, with no extra costContribution margin improvement for a vitamin brand: regulatory, legal and Market analysis, defining consecutive price improvements – units sales were not affected at allMarketing strategy implementation: promotional material´s planning, agency brief, approval and shipment to sales repsFree samples and P&L controlDevelopment of mass media and social media/internet materialsMarket intelligence data analysis – prescription/sales audits and Ad hoc requests

Assistant to 2 Product Managers: 10 different brands – 60% of the company´s revenueOrganization, arrangements and implementation of Medical Lectures, with International speakersMarketing strategy implementation: promotional material´s planning, agency brief, approval and shipment to sales repsFree sample and P&L control

Development of marketing activities: promotional and scientific materials, events, training materials, field force cycle orientationBudget control of all promoted products in these therapeutic areas

New York, New York, Us

- Providing scientific and general information about Pfizer´s medicines to patients, physicians, other healthcare professionals, drugstores and hospitals.

New York, New York, Us

- Visual Aids development to Oncology/Hospital franchises;- Translation, revision and finalization of Clinical Trials´ articles for publication;- Responsible for providing technical information about medicines to patients, healthcare providers, hospitals and Points of Sales (Wholesalers, Drugstores and Pharmacies).

Technology Entrepreneurship: Lab To Market

Pharmacist, Pharmaceutical Sciences

Certified Digital Marketing Professional, Digital Communication And Media/Multimedia

Master Of Business Administration (Mba), Marketing