Tom Moody Email and Phone Number
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A transformational marketing leader - Re-designed an integrated marketing strategy that positioned the Annovera brand as the best alternative by leading all aspects from research to advertising, delivering sales growth of 30% in year 3 and achieving 14% market share. Adept at uncovering intelligence from complex data.Forward thinking and award winning - With an eye toward future-focused corporate strategy, led the development of the Bayer global Nutritionals category strategy which resulted in an organizational restructuring to focus on the 7 fastest growing Asian countries for the core nutritional brands. Contributed to historic brand wins, including achieving the highest gross sales ($99MM in 2013) for Flintstones vitamins and leading the successful implementation of the Berocca global platform, driving 3 years of above-market growth ($175MM in global sales).
Pfizer
View- Website:
- pfizer.com
- Employees:
- 100690
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Senior Director And Lead -Brand Planning ExcellencePfizerBroomfield, Co, Us
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Senior Director & Lead -Brand Planning ExcellencePfizer Jul 2023 - PresentNew York, New York, Us
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Executive Director MarketingTherapeuticsmd Apr 2022 - Dec 2022Boca Raton, Florida, Us -
Senior Director, Reproductive HealthTherapeuticsmd Dec 2020 - Apr 2022Boca Raton, Florida, Us
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Director, Consumer MarketingTherapeuticsmd Apr 2019 - Dec 2020Boca Raton, Florida, UsLeading all consumer marketing efforts for the company’s largest launch, Annovera as we look to make a big impact in the women's birth control space.
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Senior Brand Manager - Digestive HealthBayer Jul 2018 - Jan 2019Leverkusen, North Rhine-Westphalia, DeLed turnaround of US probiotics business, as well as the overall Phillips’ brand. Developed and implemented new strategy to stabilize declines and reestablish growth in the next 18 months. -
Global Brand Leader, BeroccaBayer Jul 2014 - Jun 2018Leverkusen, North Rhine-Westphalia, DeSupported brand development across Asia Pacific and key European markets. Led global brand equity development as well as commercial lead for key global NPD projects.• Guided cross-functional global project team to successfully test market launch a ready to drink energy drink product in New Zealand as a test market, a first of its kind project at Bayer. Launch gained 3% market share in the first 6 months and doubled the brand’s household penetration, achieving launch KPI’s - as a result, launch planned for rollout into Australia as well as key European markets in 2019.• Propelled team to develop new Bayer Global Nutritionals Category strategy, signed off by senior management in 2017 following presentation to the executive committee.• Inspired refresh of Berocca global brand strategy, which helped drive 3 years of above market growth for the brand - $175M in global sales with a +5% growth rate over 3 years.• Drove implementation of global strategy with local marketing teams in delivering strong above market growth in key markets, including Australia, Vietnam, and South Africa.
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Senior Brand Manager, Children'S NutritionalsBayer Jun 2012 - Jun 2014Leverkusen, North Rhine-Westphalia, DeEstablished brand strategy and led tactical execution for the $100M Flintstones Vitamins brand; coached and developed a team of two Associate Brand Managers.• Piloted aggressive plan to help reverse Flintstones declines in 2012 including development of a new communications platform as well as an enhanced volume driving trade strategy.• Achieved record Flintstones sales ($99M +7%) and profit in 2013, gaining market share with double digit growth in Flintstones Gummies, despite significant supply challenges limiting sales throughout the year.• Increased brand’s focus and expertise in digital marketing, and social media engagement leading to the highest content interaction levels division wide. • Launched three new products in 2013, including Flintstones entry into the specialty supplement space. New items contributed $5.7M in sales for Flintstones in 2013.
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Brand Manager, One-A-Day New Product DevelopmentBayer Mar 2011 - Jun 2012Leverkusen, North Rhine-Westphalia, DeBuilt innovation strategy as well as all long and short-term new product development for One A Day, at the time, the second largest US brand for Consumer Care.• Leveraged consumer insights to upgrade the core $50M+ One A Day 50+ sub-brand for major re-launch in 2012, driving growth following two years of significant declines. • Led the development and launch of Men’s & Women’s VitaCraves, delivering $11M in incremental sales in 2012, becoming the best-selling SKU’s in the VitaCraves lineup.
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Brand Manager, One A Day Base BusinessBayer Sep 2009 - Mar 2011Leverkusen, North Rhine-Westphalia, DeSustained tactical activation, brand planning, and forecasting for the brand, as well as strategy and new product development for fast growing gummies business.• Managed the VitaCraves gummy vitamin business, including the launch of two line extensions which represented $25M in annual sales in 2011.• Led development of a new One A Day portfolio model to improve media investment decisions, resulting in increased media efficiency in 2011.• Partnered with Consumer Promotions to execute the first Facebook based social media advocacy program within US Bayer Consumer Care. • Collaborated on a team to receive a special recognition award for building the case to maintain distribution of 50+ at Costco following the launch of new Centrum Silver Ultra.
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Associate Brand ManagerBayer Sep 2007 - Sep 2009Leverkusen, North Rhine-Westphalia, DeSupported US commercialization team for major global new product launch, including communications, graphics and packaging development, along with developing marketing launch plans and customer sell-in materials.
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Asst. Brand ManagerBayer Aug 2006 - Aug 2007Leverkusen, North Rhine-Westphalia, DeResponsible for managing the brand forecast and budget as well as ensuring that account specific promotions were in line with the brand strategy.
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Manager, Database MarketingPitney Bowes 2000 - 2004Stamford, Ct, UsBuilt predictive statistical models to optimize financial services cross-selling efforts -
Business Analyst, Credit & Portfolio ManagmentPitney Bowes 1999 - 2000Stamford, Ct, UsDeveloped and implemented credit risk management models;
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Treasury AnalystPitney Bowes 1997 - 1999Stamford, Ct, Us
Tom Moody Skills
Tom Moody Education Details
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Nyu Stern School Of BusinessMarketing And Finance -
Greens Farms Academy
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Vanderbilt UniversityEconomics
Frequently Asked Questions about Tom Moody
What company does Tom Moody work for?
Tom Moody works for Pfizer
What is Tom Moody's role at the current company?
Tom Moody's current role is Senior Director and Lead -Brand Planning Excellence.
What is Tom Moody's email address?
Tom Moody's email address is th****@****smd.com
What schools did Tom Moody attend?
Tom Moody attended Nyu Stern School Of Business, Greens Farms Academy, Vanderbilt University.
What skills is Tom Moody known for?
Tom Moody has skills like Competitive Analysis, Cross Functional Team Leadership, Product Management, Brand Management, Product Marketing, Consumer Products, Market Research, Marketing Strategy, Strategy, Segmentation, Customer Insight, Product Launch.
Who are Tom Moody's colleagues?
Tom Moody's colleagues are Dedi Suryadi, Jeniffer Morais, Todd Butler, Julia S., Ellen Coenen, Sanchez Alfonso, Antonio Santos.
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