Tom Moody Email & Phone Number

Broomfield, Co, Us

New York, New York, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Leading all consumer marketing efforts for the company’s largest launch, Annovera as we look to make a big impact in the women's birth control space.

Leverkusen, North Rhine-Westphalia, De

Led turnaround of US probiotics business, as well as the overall Phillips’ brand. Developed and implemented new strategy to stabilize declines and reestablish growth in the next 18 months.

Leverkusen, North Rhine-Westphalia, De

Supported brand development across Asia Pacific and key European markets. Led global brand equity development as well as commercial lead for key global NPD projects.• Guided cross-functional global project team to successfully test market launch a ready to drink energy drink product in New Zealand as a test market, a first of its kind project at Bayer. Launch gained 3% market share in the first 6 months and doubled the brand’s household penetration, achieving launch KPI’s - as a result, launch planned for rollout into Australia as well as key European markets in 2019.• Propelled team to develop new Bayer Global Nutritionals Category strategy, signed off by senior management in 2017 following presentation to the executive committee.• Inspired refresh of Berocca global brand strategy, which helped drive 3 years of above market growth for the brand - $175M in global sales with a +5% growth rate over 3 years.• Drove implementation of global strategy with local marketing teams in delivering strong above market growth in key markets, including Australia, Vietnam, and South Africa.

Leverkusen, North Rhine-Westphalia, De

Established brand strategy and led tactical execution for the $100M Flintstones Vitamins brand; coached and developed a team of two Associate Brand Managers.• Piloted aggressive plan to help reverse Flintstones declines in 2012 including development of a new communications platform as well as an enhanced volume driving trade strategy.• Achieved record Flintstones sales ($99M +7%) and profit in 2013, gaining market share with double digit growth in Flintstones Gummies, despite significant supply challenges limiting sales throughout the year.• Increased brand’s focus and expertise in digital marketing, and social media engagement leading to the highest content interaction levels division wide. • Launched three new products in 2013, including Flintstones entry into the specialty supplement space. New items contributed $5.7M in sales for Flintstones in 2013.

Leverkusen, North Rhine-Westphalia, De

Built innovation strategy as well as all long and short-term new product development for One A Day, at the time, the second largest US brand for Consumer Care.• Leveraged consumer insights to upgrade the core $50M+ One A Day 50+ sub-brand for major re-launch in 2012, driving growth following two years of significant declines. • Led the development and launch of Men’s & Women’s VitaCraves, delivering $11M in incremental sales in 2012, becoming the best-selling SKU’s in the VitaCraves lineup.

Leverkusen, North Rhine-Westphalia, De

Sustained tactical activation, brand planning, and forecasting for the brand, as well as strategy and new product development for fast growing gummies business.• Managed the VitaCraves gummy vitamin business, including the launch of two line extensions which represented $25M in annual sales in 2011.• Led development of a new One A Day portfolio model to improve media investment decisions, resulting in increased media efficiency in 2011.• Partnered with Consumer Promotions to execute the first Facebook based social media advocacy program within US Bayer Consumer Care. • Collaborated on a team to receive a special recognition award for building the case to maintain distribution of 50+ at Costco following the launch of new Centrum Silver Ultra.

Leverkusen, North Rhine-Westphalia, De

Supported US commercialization team for major global new product launch, including communications, graphics and packaging development, along with developing marketing launch plans and customer sell-in materials.

Leverkusen, North Rhine-Westphalia, De

Responsible for managing the brand forecast and budget as well as ensuring that account specific promotions were in line with the brand strategy.

Stamford, Ct, Us

Built predictive statistical models to optimize financial services cross-selling efforts

Stamford, Ct, Us

Developed and implemented credit risk management models;

Stamford, Ct, Us

Mba, Marketing And Finance

Education record

Ba, Economics