As Social Architect of Billions of Us, Sasha sees the world through the eyes of the user, designing an experience that is pleasant not only to the eye, but to the soul. She anticipates the needs of the client and carries them out with care and precision. Using multimedia and user-centric 3d design, she is able to immerse people in a virtual environment that speaks to both their hearts and minds.From an early age, Sasha Rudie understood the importance of social connections. Whether it was planning activities in student government, early adoption of the internet meetup, or being a community ambassador, Sasha was able to dissect each piece of the puzzle that leads to human interaction. In 1999, she realized the power of massively multiplayer online platforms, such as Ultima Online, allowed people to form relationships with each other as representations of themselves. She knew that this technical development would change the world going forward.Through online communities, Sasha thrived as a video game blogger for such sites as Stratics, SL Insider, Massively, WoW Insider, and Machinima.com. Building on that, Sasha took her community efforts to the virtual world of Second Life, where she promoted and educated residents on making machinima, or movies made in video games. In 2007, she planned the machinima track of the Second Life Community Convention, where thousands of attendees gathered to collaborate and learn. As a virtual resident and contractor in Second Life, Sasha has worked with companies such as Linden Lab, Manpower, American Cancer Society, PBS, and Cisco. From there, she went on to become the World of Warcraft Community Manager for Machinima.com, where she oversaw the blogging and forum platforms for tens of thousands of users.