Led the company in crafting compelling branded merchandise campaigns and digital contentinitiatives, leveraging creative storytelling and strategic marketing skills all while executingbusiness strategies that led to award-winning year-over-year growth.Responsibilities:- Led strategic business development efforts, innovating in revenue generation and sales strategies, while bolstering community engagement through the establishment of key strategic partnerships.- Developed… Show more Led the company in crafting compelling branded merchandise campaigns and digital contentinitiatives, leveraging creative storytelling and strategic marketing skills all while executingbusiness strategies that led to award-winning year-over-year growth.Responsibilities:- Led strategic business development efforts, innovating in revenue generation and sales strategies, while bolstering community engagement through the establishment of key strategic partnerships.- Developed and executed highly tailored branded merchandise campaigns, enhancing client brand narratives.- Managed and expanded the company's digital content initiatives, including video production and social media engagement.Accomplishments:- Navigated the economic impact of the pandemic, generating significant e-commerce sales and charitable donations to community partners of over $500k- Built the company from its initial concept to a scalable operational model, winning back-to-back Bulldog 100 awards for fastest year-over-year growth over a 3-year term.- Honored with the Greater Augusta Arts Council’s Arts Award for Sponsor of the Year, highlighting our dedication to supporting the Arts within Augusta. Show less

Spearheaded the Wier / Stewart Masters Digital Content Team at Augusta National Golf Club,focusing on expanding global market engagement through innovative digital content strategies.Responsibilities:- Expanded the Masters Digital Content Team's initiatives by actively engaging in key growth categories- Developed and executed a comprehensive global marketing strategy for digital content.- Utilized market analysis and cultural insights for targeted content… Show more Spearheaded the Wier / Stewart Masters Digital Content Team at Augusta National Golf Club,focusing on expanding global market engagement through innovative digital content strategies.Responsibilities:- Expanded the Masters Digital Content Team's initiatives by actively engaging in key growth categories- Developed and executed a comprehensive global marketing strategy for digital content.- Utilized market analysis and cultural insights for targeted content localization.Accomplishments:- Significantly increased the brand's global reach and engagement, particularly in key international markets.- Enhanced target audience engagement through effective digital content creation, including video production and social media strategies - all leading to numerous viral assets including collaborations with Game of Thrones and Dude Perfect Show less

I led a dynamic and impactful campaign that focused on community issues by engaging indigital content strategy, implementing effective fundraising, and building strategic communitypartnerships.Responsibilities:- Actively engaged with the community and established strong network relationships with local businesses and organizations.- Directed the production of diverse digital content, including photography and videography, for social channels, and campaign website.-… Show more I led a dynamic and impactful campaign that focused on community issues by engaging indigital content strategy, implementing effective fundraising, and building strategic communitypartnerships.Responsibilities:- Actively engaged with the community and established strong network relationships with local businesses and organizations.- Directed the production of diverse digital content, including photography and videography, for social channels, and campaign website.- Spearheaded innovative fundraising strategies, utilizing both traditional and digital platforms.Accomplishments:- Raised a substantial campaign budget, the largest in that cycle, gaining financial support from a wide range of stakeholders.- Enhanced campaign visibility and sponsorship through effective communication, public speaking, and social media engagement.- Recipient of Augusta Magazine’s Top 10 in 10 award, recognizing the top 10 Young Professionals to Watch. Show less

Successfully transformed the department into a profitable unit, leading initiatives in customizedpromotional product design, visual marketing campaigns, and operational efficiency.Responsibilities:- Revitalized the merchandising department through strategic sourcing and innovative product design.- Directed art and visual design initiatives for impactful marketing and branding projects.- Overhauled operational procedures, integrating advanced software to reduce… Show more Successfully transformed the department into a profitable unit, leading initiatives in customizedpromotional product design, visual marketing campaigns, and operational efficiency.Responsibilities:- Revitalized the merchandising department through strategic sourcing and innovative product design.- Directed art and visual design initiatives for impactful marketing and branding projects.- Overhauled operational procedures, integrating advanced software to reduce redundancies and streamline efficiencies.Accomplishments:- Elevated the department from a loss leader to a key profit contributor.- Led dynamic digital content campaigns, significantly boosting client engagement and market presence.- Accepted into the 2019 Class of Leadership Augusta, a professional development program for community leaders. Show less

I led initiatives in brand essence management, lifestyle apparel brand development, and visualmerchandising, significantly enhancing brand impact and commercial success.Responsibilities:- Translated global trends into innovative product lines, focusing on brand appeal and commercial viability.- Spearheaded the development of lifestyle apparel brands, aligning with market trends and customer preferences.- Managed visual merchandising strategies, optimizing customer… Show more I led initiatives in brand essence management, lifestyle apparel brand development, and visualmerchandising, significantly enhancing brand impact and commercial success.Responsibilities:- Translated global trends into innovative product lines, focusing on brand appeal and commercial viability.- Spearheaded the development of lifestyle apparel brands, aligning with market trends and customer preferences.- Managed visual merchandising strategies, optimizing customer experience and sales in Member and Masters Tournament shops.Accomplishments:- Significantly enhanced brand appeal and financial success through market research, trend analysis, and creative design.- Markedly increased brand recognition and customer engagement through strategic brand evolution and collaborations with luxury brands (Peter Millar, Tiffany & Co., Montblanc, etc.)- Improved sales performance and customer experience with effective visual merchandising and organized workflow management. Show less