www.ecommercetochina.com www.eTOC-group.comeTOC is specialized in helping international companies entering the Chinese market and growing their business through e-commerce and digital marketing.

In the Western world, the digital ecosystem is dominated by giants like Amazon, Google, Facebook, Instagram and TikTok. But beyond these familiar names, China has a completely different, dynamic, and rapidly developing digital ecosystem. While digitalization seems to be stagnating in many Western countries, China is showing us impressively how far digitalization can progress. In this context, we examine shopatainment, a revolutionary concept that describes the fusion of shopping and entertainment. This approach, already thriving and effective in China, could revitalize the tired practice of commerce in the West. The book asks whether advanced digitalization in China offers relevant food for thought for the West and to what extent these concepts are transferable or could work under certain conditions.English Version: https://www.amazon.com/dp/B0D49WCZW1 German Version: https://www.amazon.de/dp/B0D49VR6X9https://ecommercetochina.com/shopatainment/

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market entry, brand building, cross border eCommerce, digital marketing in china, performance marketing, eCommerce marketing, social media campaigns, assortment strategy, pricing strategy, eCommerce operation, flagship store on Tmall & JD

Henkel Leadership Talent "Future General Manager Emerging Markets"

Market Entry Strategy Project "Mustang Jeans China Business Strategy":

Branding project "Volkswagen China Branding":