Sales & Marketing, Brand Partnerships, Premium, Concessionaire, Hospitality, Retail, Media, Events• I lead new business and brand partnership initiatives, helping clients align brand licensing strategy and diversify commercial opportunities across multi-level retail and event platforms.

Sales & Marketing, Brand Partnerships, Premium, Concessionaire, Hospitality, Retail, Media, Events• Led brand partnership vision, sales & merchandise strategy, and new market development, amplifying lifestyle, and cultural fan engagement across leagues, specialty events, teams, and venue omnichannel.• Developed ongoing sales and marketing training for Legendare Brands, driving new process adoption for operational efficiency across arenas, stadiums, ballparks, brand partnerships, and specialty trade zones.• Collaborated with New Balance to develop a sourcing strategy for promotional products and public relations collateral for Kawhi Leonard’s shop-in-shop display at airport shops. • Work closely with regional merchandise partners to develop a custom product roadmap and go-to-market strategies, identifying key performance metrics in local markets to unify owned and shared opportunities.• Expanded the Legendare product categories, developing global wholesale distribution channels in Africa, France, Greece, Canada, Australia, and the UK for co-branded hard goods and apparel product lines.• Led integrated retail sponsorship marketing activations for Citi Open DC tennis events, driving vertical strategy for onsite interactive retail venue fan engagement.

Media Content, Brand Collateral, Marketing Communications• Owned the agency media & content strategy, responsible for the development and execution of short-form original content, digital outreach, and brand proposals identifying consumer targets for potential new business.• Led agency creative and visual development of partner brand advertising mix, sponsorships, and social media, driving market research, compelling consumer experiences, and helping clients quantify digital content planning.• Collaborated on brand-integrated vertical strategy for the Miami Heat tiered sponsorship sales, season ticket, suite holders’ and subscription campaign.• Data capture projects, identifying key domain metrics for owned, paid, and shared media using 1st party measurements and 3rd party syndicated data sources.• Developed digital product for (ROAS) visualizations, dashboards, and trend reporting that outlined year-over-year revenue trends for Park & Fly’s frequent parker and corporate advantage programs. • Led cross-platform influencer relationships and paid, owned, and short-form media design strategies for Rappaport Auctions, including website experience and email campaigns to bolster retention and new client acquisition.

Sales, Marketing, Partnerships, Premium, Hospitality, Retail, Media, Events• Owned commercial thought leadership and new business development for the Fruit of the Loom portfolio of brands (Spalding, Russell Athletics, Huffy Sports) across the NBA arena omnichannel.• Oversaw $10M+ wholesale budget P&L for NBA, WNBA, G-League, and specialty retail, driving team activewear and hard goods sales, marketing partnerships, sponsorships, and promotional strategies.• Collaborated with NBA teams’ retail marketing leadership to help track arena fan metrics that inform in-game retail per-cap strategy, gameday promotions, and post-game fan cost indexing.• Doubled the Spalding/NBA commercial and partnership licensed products sales in my first year.• Led a specialized product team responsible for all creative and group licensing strategies for Spalding’s NBA, WNBA, and G-League Arena retail, marketing, and sponsorship business.• Optimized NBA branded packaging and display advertising options, challenging the traditional ways the in-arena and online consumers choose to purchase basketballs.• Managed NBA player agency relationship delivering multi-platform revenue sales for player-athlete and sponsorship activations. (Agencies: Excel, Wasserman, Lagardère, and Octagon)