Keith Moon Email & Phone Number

New York, NY, US

New York, NY, US

• Sales & Marketing, Brand Partnerships, Premium, Concessionaire, Hospitality, Retail, Media, Events
• I lead new business and brand partnership initiatives, helping clients align brand licensing strategy and diversify commercial opportunities across multi-level retail and event platforms.

New York, NY, US

• Sales & Marketing, Brand Partnerships, Premium, Concessionaire, Hospitality, Retail, Media, Events
• Led brand partnership vision, sales & merchandise strategy, and new market development, amplifying lifestyle, and cultural fan engagement across leagues, specialty events, teams, and venue omnichannel.
• Developed ongoing sales and marketing training for Legendare Brands, driving new process adoption for operational efficiency across arenas, stadiums, ballparks, brand partnerships, and specialty trade zones.
• Collaborated with New Balance to develop a sourcing strategy for promotional products and public relations collateral for Kawhi Leonard’s shop-in-shop display at airport shops.
• Work closely with regional merchandise partners to develop a custom product roadmap and go-to-market strategies, identifying key performance metrics in local markets to unify owned and shared opportunities.
• Expanded the Legendare product categories, developing global wholesale distribution channels in Africa, France, Greece, Canada, Australia, and the UK for co-branded hard goods and apparel product lines.

New York, New York, US

• Media Content, Brand Collateral, Marketing Communications
• Owned the agency media & content strategy, responsible for the development and execution of short-form original content, digital outreach, and brand proposals identifying consumer targets for potential new business.
• Led agency creative and visual development of partner brand advertising mix, sponsorships, and social media, driving market research, compelling consumer experiences, and helping clients quantify digital content.
• Collaborated on brand-integrated vertical strategy for the Miami Heat tiered sponsorship sales, season ticket, suite holders’ and subscription campaign.
• Data capture projects, identifying key domain metrics for owned, paid, and shared media using 1st party measurements and 3rd party syndicated data sources.
• Developed digital product for (ROAS) visualizations, dashboards, and trend reporting that outlined year-over-year revenue trends for Park & Fly’s frequent parker and corporate advantage programs.

Bowling Green, KY, US

• Sales, Marketing, Partnerships, Premium, Hospitality, Retail, Media, Events
• Owned commercial thought leadership and new business development for the Fruit of the Loom portfolio of brands (Spalding, Russell Athletics, Huffy Sports) across the NBA arena omnichannel.
• Oversaw $10M+ wholesale budget P&L for NBA, WNBA, G-League, and specialty retail, driving team activewear and hard goods sales, marketing partnerships, sponsorships, and promotional strategies.
• Collaborated with NBA teams’ retail marketing leadership to help track arena fan metrics that inform in-game retail per-cap strategy, gameday promotions, and post-game fan cost indexing.
• Doubled the Spalding/NBA commercial and partnership licensed products sales in my first year.
• Led a specialized product team responsible for all creative and group licensing strategies for Spalding’s NBA, WNBA, and G-League Arena retail, marketing, and sponsorship business.

(Mba), International Business

(Ba), Communications