Senior Researcher
A research institute started with Project Ioniq Lab, Hyundai Motor's Future Mobility Research Project. The following is "A project name _Order".* Project IONIQ LAB '03/2016-02/2021' _Hyundai Motors - Research on future mobility topics based on megatrends and lifestyle changes in 2030 '2016-17' - 2030 Future City Environment Change Based, Future Mobility Scenario Research '2017-18' - Proposal of a brand experience (BX) strategy guide according to the near-future lifestyle… Show more A research institute started with Project Ioniq Lab, Hyundai Motor's Future Mobility Research Project. The following is "A project name _Order".* Project IONIQ LAB '03/2016-02/2021' _Hyundai Motors - Research on future mobility topics based on megatrends and lifestyle changes in 2030 '2016-17' - 2030 Future City Environment Change Based, Future Mobility Scenario Research '2017-18' - Proposal of a brand experience (BX) strategy guide according to the near-future lifestyle changes of Generation Z '2019-20' - Super Sexy Gray (new older generation) Life Stage Tracking BX Strategy Implications Suggestions '2020-21'* Future sharing new business self-driving car integrated interior design development '04/2019-12/2021' _Korea Evaluation Institute of Industrial Technology (Keit) - Based on the minivan platform, smart surface, and surface technology that enhances emotion (1) Derivation of New Business for Self-Driving Vehicles and Study of UX Scenario '2019' (2) A Study on the Traveler Care Scenario and Style/UX Design Guide for Self-Driving Vehicles '2020' (3) Development of Integrated Interior Design for Self-Driving through UX Creation for New Business '2021'* Establishment of an integrated design strategy for self-driving shuttles of Pangyo Zero City '2017' _Advanced Institute of Convergence Technology* New Coway product/service strategy research to support the Home HWW Life of New Seniors '2021-22' _Coway* Proposal of new home appliances in the near future, including usage scenarios '2022' _Samsung Home Appliances Show less