Chris Moore Email & Phone Number

Franklin, Tn

Promoted into role based on outstanding performance to oversee the development and ongoing management of account relationships for the western region consisting of 12 states. Create and facilitate training presentations for accounts on-site to educate them on dealer rules/requirements, product benefits and company regulations/expectations. Conduct extensive market and competitive research to identify new account opportunities and expand market penetration.Hold full accountability for an account base of 52, providing close, personalized service to ensure retention.Coordinate and lead training for account level staff in both 1-on-1 and group settings to promote the CPO program.Conduct detailed analysis on remarketing cycles for product lines, average turn days and stocking levels within the region to maximize product availability and pricing trends.Review accounts’ online presence, working with third party website team to execute effective marketing campaigns to increase product/brand awareness and build online presence.Grew sales by 3% in 2016, increasing average gross profit by $129 per unit.Relaunched new sales program, reinforcing the benefits of the program at the account level; provided guidance and coaching on enforcing processes.Assist with Infiniti IEPP finance products promotion to target additional awareness levels and revenue opportunities.Selected to serve in a leadership role providing coaching and training for new hires in the company.

Franklin, Tn

Progressed from Field Operations Specialist to Senior Dealer Operations Manager to drive and sustain the retail sales growth within the Denver, Seattle, Portland and Salt Lake City markets. Built and managed strong partnerships with accounts across the district, providing ongoing support, counseling and training to drive growth results. Held direct accountability for conducting competitive market research, creating sales plans and delivering continuous improvement.Facilitated monthly audits of each account facility, identifying problem areas and introducing additional training for staff to ensure attainment of standards; achieved training certification of 94%+ and 8% sales output increase.Worked closely with third party vendors and advertisement agencies to coordinate and execute tier 2 advertising; ensured all vendors followed corporate guidelines and accounts maximized co-op assistance.Enforced ISSI (Infiniti Sales Satisfaction Index) survey process at all accounts to track service levels at all sites; followed-up with accounts to analyze ISSI levels and drive internal improvements. Grew satisfaction levels by 2%+.Led district to recognition as the only one to reach 100% completion of the IREDI Facility Brand Image Program.Tracked and evaluated inventory levels at all accounts on a weekly and monthly basis to align corporate and account goals with wholesale requirements and consumer demands.Conducted localized DMA meetings and performed marketing reviews of traditional advertising, promotional events and digital media to improve reach and target measurement within markets.Reviewed account financial statements, developing strategic plan for growing ROS and improving profitability; achieved the 3rd largest district YOY profit increase in 2013.

Garden Grove, Ca

Provided indirect leadership over sales team, delivering training and coaching to drive sales and achieve challenging targets. Interacted with customers, conducting needs assessment to identify products to promote in order to increase sales. Built and managed strong customer relationships by providing close, personalized service from initial interaction through close.Achieved SSI (Sales Satisfaction Index) score of 96%.Obtained Kia Sales Elite Certification Award for selling 122 total vehicles in 2010.

Santa Ana, Ca

Oversaw full sales cycle, including appointment setting, negotiation, credit and close. Also assisted as Service Advisor.Earned an overall SSI (Sales Satisfaction Index) score of 88%.Achieved Kia Platinum Sales Elite Award in 2009 for selling 152 new Kia vehicles and ranked 77th in the Nation.

Brea, Ca

Established and managed partnerships with accounts in the extremely competitive Southern CA and Las Vegas markets. Oversaw the launch of new products and services at each account, providing training, support and consultations to educate account staff/management of the product features and service guidelines. Interacted with accounts regularly to discuss new products/services and ensure their overall satisfaction to improve franchise/corporate relationships.Achieved highest YOY CSI improvement for district with 102% and highest CSI score for region in 2008.Influenced dealers to utilize 100% advertising co-op support to promote services to grow sales and owner retention.Promoted growth of genuine service, parts and accessory sales, training account staff on how to identify upsell opportunities; led district to achieving highest volume parts sales in 2008.Attained 95% technical training completion for the district, increasing staff knowledge of products and procedures.Initially served as District Service & Parts Manager for the Portland and Sacramento markets; attained 101% CSI scores for district and achieved 106% accessory sales increase.

Brea, Ca

Directed sales activities across the district, consisting of the Phoenix, Albuquerque and Sales Lake City markets. Oversaw the promotion and sale of products, driving growth through market/competitive analysis, targeted marketing and identifying new business opportunities. Developed and implemented strategies for market expansion/penetration, growing client base and driving significant YOY sales growth.Achieved 110% against Regional sales penetration objective for district retail sales in 2007.Designed and implemented local marketing initiatives and creative promotions, brand messaging and 100% utilization of advertising coop funds to maximize manufacturer financial support.Directed SSI efforts through processes, training and delivery methods to realize 102% over Region for 2007 CYTD.Achieved 91% completion of sales training certifications within district, leading to advanced product knowledge for all sales team members and improved customer satisfaction rate.

Brea, Ca

Progressed through analytical support roles, taking on additional responsibilities to achieve corporate expectations.Created recommendations and conducted candidate proposal presentations to leadership, 400+ new dealers.Managed the new Corporate Identify Program for entire account network, providing end-to-end leadership of the program. Project managed all new installations from initial consultation to company presentations for establishing RFP and overseeing the launch. Increased installations from 53% to 82%.Implemented the Retail Brand Image Program components, including signage, facility design concepts and showroom elements to achieve 60%+ program enrollment.