Jonathan Moore Email & Phone Number

Portland, Or, Us

Global, Oo

As the first marketer at a ~30 employee company with a customer base concentrated in EMEA, I drove North American expansion while supporting the transition from perpetual licensing to subscription, and from on-prem to SaaS. Hired and led a team of 4 engaged in product marketing, marketing operations, events and customer marketing, and web development. Individual contributor in demandgen, channel marketing, PR, brand and communications. YoY grew new logo ARR 98% globally, 320% in North AmericaGrew quarterly new logo pipeline adds 600% between 4Q21 and 3Q23Was a driving force behind the shift from a sales-led acquisition approach to a more product-led strategy, resulting in a 3x increase in inbound leads.Responded to falling industry conversion rates from outbound tactics by focusing demandgen strategy on awareness and customer advocacy, doubling organic website traffic and conversion rate.Grew PR coverage 440% YoY, from 134k views in 2022 to 3M in 2023Managed a complete website redesign and Hubspot:Salesforce integration.

Austin, Texas, Us

Acquired by Khoros, January 2021.Brought in as the first marketer at ~25 employee company to build awareness and generate pipeline for newly-hired sales team. Implemented and scaled all aspects of marketing and sales development, and built the pipeline that resulted in acquisition six quarters later. Hired and led marketing operations manager and 3 sales development reps. Individual contributor in product marketing, sales enablement, demandgen, AR, PR, brand and communications.Grew ARR 254% YoY (2018-2019).Implemented demand generation and awareness strategy that delivered an 11x increase in quarterly pipeline additions.Architected revenue ops infrastructure in Hubspot for improved pipeline visibility and revenue attribution reporting.Managed a complete website redesign.

Freelance consulting where the highlight was an 8-month contract as Fractional Head of Marketing at global eCommerce company Screenprinting.com, where I led a team of 7 responsible for demandgen, marketing operations, events, graphic design, video production, customer advocacy, and copywriting/social media.Increased revenue from Youtube referrals by 4000%.Managed a successfully funded Indiegogo campaign and the launch of consumer clothing brand Allmade Apparel.Other clients included Thermo Fisher Scientific, Learning.com, Qvera, XOJET, and Mambo Media.

Portland, Or, Us

Hired to turn around a failing marketing function and increase the rate of growth. Transformed the sales team of 5 from an inbound order-taking function to an SMB sales team managing a pipeline.Led a marketing team of 5 responsible for revenue operations, demandgen, marcom, copywriting & social media, and video production. Coached internal hires into three of those roles.Re-scoped sales roles, overhauled comp plan and targets, introduced QBRs and weekly pipeline meetings, coached the team up on solution selling and sales cycle management.Managed the implementation and launch of Salesforce, the company’s first CRM, and migrated customer data from Sharepoint. Conducted training for the sales, marketing, customer service, and executive teams.Introduced a product-led lead acquisition strategy resulting in a 3x increase in leads from the website.Managed multiple agency relationships to maintain strong brand equity, expand awareness, and drive inbound demand.

Seattle, Washington, Us

Formerly Elemental, acquired by Amazon Web Services in September, 2015.When I joined the existing marketing department of ~9 people Elemental was already a fast-growing global company, but they did not have sales:marketing alignment or a systematic approach to creating and measuring demand. I built and led a global demandgen team to accelerate growth during the company’s transition from hardware to SaaS. Hired and led marketing operations mgr, marketing programs mgr, and full-stack web developer. Dotted line to an SDR team of three. Collaborated with the VP of Sales on cross-departmental pipeline development strategy and process that increased visibility, improved lead quality, and accelerated sales cycles. Increased MQL:opportunity conversion rate from 6% to 33%.Managed the development and launch of a custom 4k video webcast platform to showcase the product and run the company’s first webinar program.Overhauled Marketo implementation and integration with Salesforce.

Portland, Or, Us

During a period of both accelerated growth and increasing competitive pressure I was brought in to add visibility, repeatability, and scalability to the marketing funnel and handoff to sales, as well as ramping up leadgen efforts and building pipeline for the sales team. Led a marketing team of 3 responsible for marketing operations, web development, and social media. Individual contributor in demand generation.Implemented rigorous marketing operations practices resulting in increased lead flow, full transparency, and pipeline predictability, supporting 297% 3-year growth rate.Took over an SDR team of 4 and transformed the function from prospecting-only to the front line for building sales pipeline, qualifying and following up on intent signals regardless of source.Tripled the number of meetings set while also increasing meetings:opportunities conversion from 12-19%. Migrated marketing automation platform from Act-On to Marketo.Managed a complete website redesign project. Implemented rigorous marketing operations practices resulting in increased lead flow, full transparency, and pipeline predictability, supporting 297% 3-year growth rate.

Austin, Texas, Us

IPO, December 2011.Joined the marketing department under the original leadership team to add structure and visibility to the demandgen effort, leverage marketing automation to improve conversion to pipeline, and expand programs driving new opportunities for the direct sales organization.Created and led the SDR function, initially with temps but growing the team to four FTEs.Individual contributor in marketing automation, operations, and demandgen programs including direct mail.Collaborated with sales leadership on joint process and definitions for marketing funnel and handoff to sales. Improved lead:opportunity conversion rate from 2-7%.

Portland, Oregon, Us

Acquired by Thoma Bravo, May 2011.I joined an existing marketing team of 4 at a point where there wasn’t even lead capture on the website - 100% of leads were from events, inbound phone calls, or sales sourced. I built a global demandgen operation, introduced marketing automation to the company, built a customer community, and forged a strong partnership with sales leadership that powered the run from $18M-$115M. Hired and led a marketing operations mgr, leadgen programs mgr, web properties mgr, and marketing admin. Dotted line to two web developers in IT. Individual contributor in customer marketing, channel marketing, and global demandgen strategy.Launched leadgen programs resulting in a 700% increase in ToF lead acquisition.Implemented Eloqua marketing automation platform and built a Markie Award-winning lead scoring and nurturing program.Represented marketing in the selection and implementation of Salesforce and the migration of legacy data from Oracle.Managed a complete website redesign, the creation of localized regional microsites, and built an online customer community.Collaborated with sales leadership on joint pipeline development process and KPIs.Implemented a webinar program.

Chicago, Il , Us

Acquired by Coremetrics, July 2003.

Acquired by Reddion, June 2001.Established and scaled the London office and built a cross-functional team for the first European digital agency, headquartered in Rotterdam.

Portland, Or, Us

IPO, February 1999.

Bs, Ba, Journalism, Psychology

Linguistics, Psychology