Managing Director, Head Of Strategy
CurrentI lead brand strategy, digital strategy and content strategy across the client portfolio at Addison. Working with my team of subject matter and industry experts, I help Addison’s market-leading clients to position their brands, their stories and their digital presence for a successful next chapter.- Introduced proprietary, repeatable processes based on industry best practice for brand development, digital strategy development and content strategy development- Won seven major pitches in two years- Following a merger, helped to create and launch a new multinational asset management brand with $500bn under management- Reimagined the digital presence of a professional services category leader