Virginia Moore Email & Phone Number

New York, Ny, Us

Washington, D.C., Us

Overhaul, elevate, strengthen and align CFI brand, thought leadership, programs and digital products.- Play critical role conceiving of, leading and executing all aspects of website redesign and optimization; winning Webby recognition in 2019 in Best User Experience category. Completed discovery (requirements gathering, stakeholder and market research, usability testing, etc.), design and development (look and feel, branding and messaging, customized open source backend, style guide, content strategy, etc.) and optimization (ongoing enhancements, usability testing, testing and deployment processes, etc.) phases to ensure continued value.- Lead brand refresh and messaging development and implementation across print and digital products.- Delivered first-ever branding and fundraising web and print collateral documenting CFI's majorachievements in its decade of existence.- Introduced online fundraising and paid social media advertising and SEM strategic initiatives.- Lead and ensure high performance of communications team, including expectation-setting, workload management, professional development and coaching and career development.

Washington, Dc, Us

Advised Chamber programs and championed best practices for effective digital strategy, content, and user experience design.- Expanded and optimized strategic content offerings, including a revamped blog and evergreen policy and grassroots activation content and member stories, to better engage disparate audiences- Managed staff and vendor resources and worked hands-on to build and maintain web properties to deliver measurable results, mobile and social optimization, and position the Chamber as a leader- Oversaw the planning and execution of email marketing campaigns, marketing automation, and real-time personalization

Washington, Va, Us

Led branding, strategic communications and website design projects from discovery and research to implementation and testing.• Analyzed existing and developed new marketing strategies, outreach materials, and related initiatives and translated anecdotal or qualitative data into recommendations and plans.• Ensured synchronization of message and strategy with creative deliverables.• Redesigned several enterprise-level and campaign-sized websites using the Drupal platform, improving content offerings, site organization and site functionality based on user research (e.g., stakeholder interviews, focus groups, in-person and remote usability testing, etc.) and client priorities.

North Bethesda, Maryland, Us

Developed and implemented outreach strategies for NIH to bolster health information dissemination efforts, online campaign activity and community awareness of disease prevention and treatment.• Led content production and adaptation, visual design and logo development, information architecture and usability testing for website redesign effort. • Developed original content and editorial calendar for teen drug abuse prevention blog. Provided writing and editorial support for print and electronic materials, including plain language translation, improved Flesch-Kincaid readability levels, and adaptation for low-literacy and youth audiences.• Planned, executed and monitored viewership of several monthly e-newsletters and e-blasts using the GovDelivery platform. Crafted and performed quality control measures for subscription list and product development.

Chevy Chase, Maryland, Us

Backstopped public health service delivery projects funded by the U.S. Agency for International Development (USAID) and the World Bank in Cambodia, Bangladesh and Albania. Monitored program implementation, produced project deliverables, and communicated project results.• Developed graphic job aids for foreign national field staff on procurement, travel and subcontracting policies prescribed by USAID.• Delivered training, assessed business practices and evaluated projects onsite in the field.• Monitored project expenditures, obligations and projections for $6.5 million annual portfolio.• Delivered financial analyses to management and realigned project budgets according to programmatic goals.

•Managed portfolio of HIV/AIDS-related program assessments, requiring development and negotiation of work plans, budgets, contracts and recruitment of qualified consultants.•Composed and edited technical pieces for the Orphans & Vulnerable Children Toolkit Companion Module, HIV/AIDS monthly newsletter and Synergy website, among others.•Moderated the Children Affected By AIDS Forum comprising over 900 subscribers in 35 countries.•Developed exhibit and represented USAID at the 2005 ICAAP conference in Kobe, Japan.

Arcata, Ca, Us

•Conducted 12-month review of internal global HIV/AIDS activities and generated a succinct informational pamphlet for promotional use. •Researched and presented potential funding opportunities for Africa programs.•Monitored weekly social and political developments in Africa and supplied programs team with timely information and insightful analysis.

•Designed and published electronic and print editions of monthly newsletter and weekly promotions.•Developed and conducted service evaluation interviews and documented case studies for informational and promotional use.•Implemented various components of messaging strategy produced by external PR firm.