Moothi Binsaud Email and Phone Number

• Prepared digital travel guide manuscripts for publishing on Amazon.com.• Conducted interviews with influential local chefs, musicians and artists for inclusion in the guides.• Proposed new ideas and topics for story angles, future guides, and social media.• Drafted an influencer partnership strategic plan, inclusive of financial considerations and a list of recommended influencers• Developed a title launch strategy and timeline from scratch based on self-created competitive analysis • Wrote and edited content to meet editorial requirements in terms of structure, narrative, tone, and style.• Critically reviewed content from freelance writers across the world and provided feedback.

• Wrote and edited copy for all channels and formats, including emails, landing pages, websites, blogs, flyers, social media, surveys, events, and direct mail.• Conducted internal content audits and competitor analysis reports of local and international industry leaders• Proposed copy concepts and ideas, and presenting underlying strategic thinking to management• Collaborated with the creative teams and making design suggestions to effectively convey the brand spirit.• Created storyboards and video scripts for the graphic design team and production agencies • Adapted points from existing marketing material into persuasive copy concepts• Conducted field-specific research to formulate ideas or support writing.• Ensured that the data used for copy is accurate, well-researched, and meets client/company needs and deadlines.

Marketing Communication:• Wrote press releases, outgoing correspondence, crisis communication messaging, and reports to HQ.• Single-handedly created key content from scratch, such as the Scholarship Program Brochure and the investor presentation.• Coordinated with photographers and videographers to prepare content such as Graduation Videos and student testimonials.• Collaborated with graphic designers to create new social media content, and edited content using Adobe Illustrator.• Gathered top internal stories to feature in the newsletter published by the Raffles HQ in Singapore.• Took the initiative to manually create a database of leads and designed surveys to collate audience insights.Administration / Student Affairs:• Was the main point of contact for external leads and existing students - replied to all internal calls, WhatsApp messages, social media direct messages, and emails; and met with guests and clients.• Refined the company's database management and mirroring system.• Supervised up to 3 interns at a time, assigned tasks, provided feedback and instruction, and interviewed candidates.• Organized internal and external meetings, made bookings and reservations, and created new forms such as the Purchase Request Form, Equipment Loan Form, and so on. • Actioned all purchase orders and maintained inventory records• Generated transcripts, certificates, and GPA scores for the Academic department.• Coordinated student fee payment information with Finance, and regularly communicated with program directors, part-time lecturers, and students to for academic, administrative, and marketing purposes.• Coordinated with maintenance and security on a day-to-day-basis and in preparation for major events, such as visits by representatives from the Singaporean Embassy.• Oversaw the installation of lights, fixtures, signage, etc. for events such as student design exhibitions, sent out invitations, and engaged in cross-platform marketing.