I'm Mor, a senior content marketing manager who establishes and strengthens brand presence and content for B2B SaaS companies. I develop brand voices, create value-driven content, and build content strategies and plans. How I helped companies grow so far: • Increased email open and CTA rate by 4.5% for an audience of 100,000+ recipients• Researched, strategized, & wrote demand generation content (white papers, surveys, landing pages, emails) with average 17% CTA • Increased organic engagement with app by 9% via social media • Doubled (x2) organic social media following within 9 months• Increased email marketing KPIs, open rate by 9%, and CTR by 4% in 3 monthsI'm experienced in: - Working with SaaS companies in their growth stage, establishing a fresh content plan that aligns with their growing business needs.- Working with international companies (based outside of the USA) as they transition into the American market. I help them find their brand voice, define their American audience, and build content plans.- Strategizing and leading over a dozen content plans and campaigns for various audiences. - Producing and building content plans and content for global companies in several unique markets SaaS, financial, healthcare, medical devices, medical services, cybersecurity, media, legal. etc. - Planned and executed robust webinar programs (2-3 per month) with audience of 1000+
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Content StrategistEvePhiladelphia, Pa, Us -
Founder/ Content Marketing Management And StrategyShein Writing Jan 2020 - PresentContract Roles: Ninety- Brand and Marketing Copywritero Produced thought leadership and ghost-writing content pieces for C-Suite audiences in the SaaS industry o Built from scratch email marketing funnels to improve lead nurturing o Leveraged AI prompt generator to create compelling and effective contentmoomoo- Marketing Copywriter• Build and execute localization branding plan and content• Research, strategize, write, and localized content for the American market • Research and establish content-focused localized personasCurate Partners- Web and Content Strategist and Producer- Review and redesign web content for B2B SaaS client - Collaborate with UX team on best practices and approaches for effective content flow- Produce and refresh existing content with new SEO requirements
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Senior Content Marketing ManagerKaltura May 2022 - Jan 2023New York, United States• Owned, strategized, reviewed, and executed B2B demand generation content plan • Planned and executed a robust webinar program (2-3 per month) with audience of 20-100• Researched, strategized, wrote, and created webinars, white papers, surveys, landing pages, emails, social media posts, etc.• Led and managed a team of freelancers and external agencies for content production• Identified and adhered to key KPIs for successful content creation -
Senior Content Writer And StrategistMimeo Dec 2021 - May 2022New York, United States• Strategized, created, wrote, and published B2B content and publication production: emails, blogs, and website (UX)• Increased email marketing KPIs, open rate by 9% and CTR by 4% in 3 months• Initiated an overall and revision of website using UX, tone of voice, buyers’ persona, etc. • Researched and strategized yearly content plans, persona research, and tone of voice• Strategized, reviewed, and executed content plan based on SEO research -
Content Writer And EditorCoolvision Jul 2019 - Dec 2021• Planned, created, and executed a comprehensive B2C social media plan • Increased organic engagement with app by 9% via social media • Doubled (x2) organic social media following within 9 months• Spearheaded rebranding of blog and increased organic readership by 12% -
Senior Content WriterHackeru Mar 2019 - Jul 2019Tel Aviv - Jaffa, Tel Aviv District, Israel• Built and executed comprehensive B2C content plans based on PPC and SEO needs • Ran A/B testing on paid campaigns for B2C audiences • Reviewed, authorized, and published content for cybersecurity education• Created, reviewed, and managed social media communities -
Inbound Marketing ManagerStepup Media Group Sep 2018 - Mar 2019• Produced and distributed content for websites, campaigns, articles, landing pages, etc.• Created Google Ads campaigns, built Google Tags, and Google AdWords needs• Strategized, created, implemented, and analyzed KPIs and marketing campaigns for B2B clients in medical devices, pharma, beauty, and lien-law -
Writing ConsultantStevens Institute Of Technology Sep 2017 - May 2018Hoboken Nj -
Writing ConsultantColumbia University In The City Of New York Sep 2017 - May 2018Greater New York City Area -
University LecturerColumbia University In The City Of New York Sep 2014 - May 2018
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Editorial Board Member, The Morningside Review, Columbia University Undergraduate Writing ProgramColumbia University In The City Of New York May 2017 - Sep 2017Greater New York City AreaRead, reviewed, and edited potential submission for publication
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Instructor, Summer Program For High School Students,Columbia University In The City Of New York Jun 2015 - Aug 2017Greater New York City Area• Taught gifted high school students creative writing technique and genres including: short stories, poetry, fiction, creative nonfiction, the essay, etc. • Emphasized the practice of writing as a process, attention to drafting, editing, and working on workshop environment • Crafted and designed appropriate syllabi, assignments, and exercises to aid students reach their full potential
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Content Editor, Columbiayou, Columbia University Alumni AssociationColumbia University In The City Of New York May 2016 - Oct 2016Greater New York City Area• Researched, created, conducted interviews and produced potential content for publication with tight deadlines• Edited content for English grammar & syntax and consideration of the target audience
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Artist Resource Center Fellow, Columbia University’S School Of The Art New YorkColumbia University In The City Of New York Sep 2015 - Aug 2016Greater New York City Area
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Teaching AssistantBarnard College Sep 2015 - Jan 2018Greater New York City Area -
Translation EditorGrief Diaries Sep 2015 - Sep 2016Greater New York City Area• Selected potential submissions for publication and guided writers through the submission process • Collaborated with editorial team regrading submissions and their inclusion in the publication
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Writing Center ConsultantUniversity Of Nebraska At Omaha Aug 2013 - Jun 2014Greater Omaha Area• Provided editing, language, structural, and writing practices support to writing enter clients in various stages of their writing process • Proficient in varying university writing styles and guidelines (MLA, APA, Chicago) -
Graduate Teaching AssistantUniversity Of Nebraska At Omaha Aug 2013 - Jun 2014Greater Omaha Area• Instructed incoming college students in elementary English Composition that included textual analysis strategies, reading comprehension, academic writing practices, and critical thinking • Created, produced, and organized effective syllabi, assignments, and projects that consider learning objectives • Taught and aided students from various academic and cultural background
Mor S. Education Details
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Creative Writing
Frequently Asked Questions about Mor S.
What company does Mor S. work for?
Mor S. works for Eve
What is Mor S.'s role at the current company?
Mor S.'s current role is Content Strategist.
What schools did Mor S. attend?
Mor S. attended Columbia University In The City Of New York, University Of Nebraska At Omaha.
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