Responsible for leading a team of Marketing professionals to generate revenue through Integrated Marketing Solutions via our Broadcast and Digital Agency platforms.

Part-time Professor at Georgian College Business, Advertising & Marketing Program

I led and supported a team of 150 with 16 direct reports. Created and implemented annual business plans for five TV and four radio stations. I oversaw all daily operations including team members, studios, offices, and transmitters.Managed annual operations and capital budgets for each station property and successfully reduced operating costs through identifying synergies, efficiencies, vendor management and negotiations.I supported and coached a high performing, engaged, and… Show more I led and supported a team of 150 with 16 direct reports. Created and implemented annual business plans for five TV and four radio stations. I oversaw all daily operations including team members, studios, offices, and transmitters.Managed annual operations and capital budgets for each station property and successfully reduced operating costs through identifying synergies, efficiencies, vendor management and negotiations.I supported and coached a high performing, engaged, and robust team through talent reviews and a rewards program. I recruited, attracted, retained, and developed top talent for key senior roles. I assisted in the development of content, promotions, and marketing strategies for both Radio & TV including securing collaborative community partnerships with key stakeholders. I participated in collective bargaining negotiations and management of collective agreements with three different unions (IATSE, Unifor, CUPE) which resulted in reduced operational costs. Show less

I worked collaboratively with the CEO/President to develop and implement annual plans for programming, promotions, marketing, sales, administration, human resources, and technical for four radio stations in Ontario. I was accountable for delivering revenue and profit as outlined in annual plans (3-6% annually).Developed a three-to-five-year growth plan including station acquisition opportunities and strategic license applications through the CRTC. Successfully grew the company from one… Show more I worked collaboratively with the CEO/President to develop and implement annual plans for programming, promotions, marketing, sales, administration, human resources, and technical for four radio stations in Ontario. I was accountable for delivering revenue and profit as outlined in annual plans (3-6% annually).Developed a three-to-five-year growth plan including station acquisition opportunities and strategic license applications through the CRTC. Successfully grew the company from one station to four between 2003 and 2010.I assisted with application development, research, and presentation to the CRTC for multiple public competitive hearings. I was an integral part of growing a team of highly talented broadcasters from 10 to 60 through continuous recruitment and development. Created a unique culture and value system that thrived on success, innovation, teamwork, continuous improvement, social conscience, and fun. Instilled a customer service champion mindset for clients, listeners, and team members. Show less

General Sales Manager, 1990 – 1997Account Executive, 1987 – 1990I was accountable for achievement of annual revenue budgets both individually and as a team. I developed annual marketing plans and branding strategies for clients and provided leadership and guidance to sales team and built solid client relationships.