Mora Brinkman Email and Phone Number
Mora Brinkman work email
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Mora Brinkman personal email
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I'm a dynamic and results-driven marketing leader passionate about driving brand transformation and innovation. With over 20 years of experience in B2B marketing, communications, and digital, I've spearheaded impactful initiatives that have reshaped companies and engaged audiences throughout the healthcare industry. Strategy Meets Creativity >>> At the heart of my approach is a commitment to creativity and strategy. I thrive on tackling complex challenges and turning them into opportunities for growth and advancement. Whether I’m leading a team through a brand overhaul, developing a digital road map, or crafting compelling content, I bring a unique blend of strategic vision and creativity to projects.Program Pioneering>>> Throughout my career, I've led transformative initiatives that change how organizations work while garnering results. These include rebranding initiatives, digital transformations, change management for internal communications and solutions-based programming to build loyalty among product portfolios. Culture Cultivation>>> I believe in fostering a culture of collaboration, empowerment, and continuous learning. I'm passionate about mentoring and developing talent, empowering individuals to unearth their individual potential and achieve professional goals.Passion Projects>>> Beyond my professional endeavors, I'm also a bestselling author, with my book "A Little Off. Always On.: A Memoir" topping charts on Amazon. This collection of humorous essays reflects my belief in the power of embracing one's unique quirks and finding joy in authenticity.Let’s Connect>>> I'm eager to connect with like-minded professionals who share a passion for innovation, creativity, and making a positive impact. >>> Contact me at moraebrinkman@gmail.com for collaboration opportunities. <<<
Aspen Surgical
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Director Of Digital Marketing And Marketing CommunicationsAspen Surgical Nov 2023 - PresentCaledonia, Mi, UsOversee the brand and digital marketing transformation at Aspen Surgical after the acquisition of Symmetry Surgical. Lead the team personnel who manage creative/design, digital marketing and e-commerce, trade shows, and events. Key responsibilities include: - Evolving enterprise and portfolio brand strategy, architecture, and identity. Managed the transformation and implementation of the of the corporate and portfolio brand architecture, narrative, look and feel. - Manage integration of two websites into a new e-commerce platform of up to 15,000 SKUs upon launch as well as a new product information management system, sales tools, and self-service portal. - Establish KPI-based marketing programs that support product portfolios by stretching across media channels and through the funnel—from thought leadership programs and social media awareness to marketing qualified lead conversion.
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Director Of Digital MarketingAspen Surgical Apr 2023 - Oct 2023Caledonia, Mi, UsAs Aspen evolves from a distribution-based go-to-market strategy to a company with a robust direct-selling organization, I'm responsible for developing and implementing the digital marketing strategy. - Led the development of a new e-commerce solution and omnichannel campaign approach, targeting multiple customer segments. - Led content development, curation, and deployment to attract, engage, and retain visitors and promote sales on Aspen Surgical online properties. I evaluate digital KPIs to benchmark and evaluate campaign success.
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Director Of Marketing Communications At Symmetry Surgical (Acquired)Aspen Surgical Apr 2022 - Mar 2023Caledonia, Mi, Us- Managed the Symmetry Surgical legacy Marketing Communications Team during corporate integration with Aspen Surgical - Reported to the CEO and collaborated with Sr. Director of Product Management to manage product launch - Managed Marketing Communications Team during corporate integration with Aspen Surgical - Reported to the CEO and collaborated with Sr. Director of Product Management to manage product launch
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Director Of Content MarketingAspen Surgical Apr 2021 - Mar 2022Caledonia, Mi, UsDuring the Covid-19 pandemic, I helped evolve the Marketing organization from a solely traditional sales support model to a content- and digitally-driven communications model. - Developed all external content development, including symmetrysurgical.com, and integrated campaigns including social media, case studies, customer communications, corporate blogs, video scripts, events, Pardot campaigns, and podcasts.- Developed SEO-driven content for a new corporate website during the first two months of employment- Launched marketing program for instrument inventory solutions-based program targeting sterile processing departments at IDNs
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Associate Director, Strategic Planning And CommunicationsAstellas Pharma Jan 2020 - Apr 2021The Astellas Global Medical and Development organization rapidly grew and required corporate communications professionals to manage strategic programs. In this role, I improved organizational alignment to the Medical and Development (M&D) mission and Corporate Strategic Plan through employee communications, change management communications, corporate brand reputation management, and leadership communications. - Managed internal Town Halls, Executive Leadership Meetings, global intranet website content development, and global newsletter deployment, reaching 2500 employees.- Transitioned all in-person meetings to virtual meetings, including live, global Town Halls, and increased attendance by 15% QoQ; developed internal Covid-19 Resource Center on M&D Intranet with international, corporate, and regional news; increased overall intranet readership by 20% YOY. -
Director Of Marketing CommunicationsTidi Products Nov 2016 - Jan 2020Neenah, Wisconsin, UsThrough acquisitions, TIDI Products evolved from a distribution-based paper company to a sales team-driven enterprise with clinically differentiated products. I evolved the brand architecture by aligning the corporate brand and with newly acquired portfolios and product brands.- Managed the development of positioning strategies for enterprise brands and key product portfolios while providing oversight on all creative assets. - Worked closely with the executive leadership, marketing, and sales teams to drive key strategic branding initiatives and support the team's daily communication activities. - Oversaw development and implementation of brand architecture, brand guidelines, brand story, True North/enterprise mission, sales collateral, print media campaigns, and tidiproducts.com.- Lead reorganization of marketing communications team during enterprise acquisitions and divestitures- Created communications plans for enterprise acquisitions and divestitures, including critical message development, crisis communications plans, and executive presentations -
Product Marketing Manager, ChloraprepBd Nov 2013 - Oct 2016Franklin Lakes, New Jersey, UsIn a mature and saturated market with a potentially new competitive formulation in development, I increased product sales for ChloraPrep Surgical YOY. I maintained a strong leadership position in our category.- Managed a new go-to-market strategy and solutions-based program — Focus on Quality Care — that provided sales representatives access to the OR and repositioned them as educators among nurse managers. - Increased U.S. product sales by 9% YOY totaling $15 million in revenue.- Voted “Marketer of the Year” in 2015 by Becton Dickinson Infection Prevention marketing and sales leadership. -
Marketing Communication SupervisorBd Sep 2012 - Oct 2013Franklin Lakes, New Jersey, UsWhen CareFusion acquired ChloraPrep, the CareFusion Marketing Communications team required an account manager for the infection prevention portfolio. Embedded with the infection prevention business and reporting to the Marketing Communications Team, I slowly transferred the infection prevention team’s agency business and budget to an in-house model and standardized their communications materials.- Streamlined and managed the development of integrated campaigns, including print and digital sales tools, social media, packaging, broadcast ads and videos, training and educational tools, and trade show events. - Integrated businesses into the internal Marketing Communications model, including infection prevention and infusion specialty disposables
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Managing SupervisorFleishmanhillard Apr 2011 - Aug 2012St. Louis, Mo, UsDeveloped communications programs for B2B industry leaders and lead a team of communications professionals in the U.S. and Canada. Directed integrated communications programs including paid advertising, media outreach, strategic planning, account management, social media, and digital solutions. Promoted five times in six years at Fleishman-Hillard, Inc. -
Account SupervisorFleishmanhillard Apr 2010 - Apr 2011St. Louis, Mo, Us
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Senior Account ExecutiveFleishmanhillard Apr 2008 - Apr 2010St. Louis, Mo, Us
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Account ExecutiveFleishmanhillard Dec 2006 - Apr 2008St. Louis, Mo, Us
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Account ExecutiveBernstein-Rein Advertising 2004 - 2006Kansas City, Missouri, UsDaily account activities for Bayer. Program development and implementation for Bayer trade shows and conferences, print advertising, interactive, POP, direct-mail, technical references, packaging and sales aids. -
InternCone 2004 - 2005Boston, Massachusetts, UsIntern on the brand team for the consumer brand team responsible for media outreach to national fashion publications, pitch development and event coordination.
Mora Brinkman Skills
Mora Brinkman Education Details
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Boston UniversityPublic Relations -
University Of Missouri-ColumbiaStrategic Communication
Frequently Asked Questions about Mora Brinkman
What company does Mora Brinkman work for?
Mora Brinkman works for Aspen Surgical
What is Mora Brinkman's role at the current company?
Mora Brinkman's current role is Brand Transformation Expert | Digital Marketing Leader | Content Marketing Strategist | Bestselling Author.
What is Mora Brinkman's email address?
Mora Brinkman's email address is mo****@****cal.com
What schools did Mora Brinkman attend?
Mora Brinkman attended Boston University, University Of Missouri-Columbia.
What are some of Mora Brinkman's interests?
Mora Brinkman has interest in Digital Communications, Nutrition, Theater And Dance, Art And Design, Integrated Marketing, Architecture, Sales Training.
What skills is Mora Brinkman known for?
Mora Brinkman has skills like Integrated Marketing, Marketing Communications, Public Relations, Advertising, Marketing, Social Media, Event Planning, Facebook, Marketing Strategy, Strategic Communications, Leadership, Media Relations.
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