Marcelo Moraes

Marcelo Moraes Email and Phone Number

São Paulo, SP, BR
Marcelo Moraes's Location
São Paulo, São Paulo, Brazil, Brazil
Marcelo Moraes's Contact Details

Marcelo Moraes personal email

About Marcelo Moraes

• 20+ years of experience as a marketing, comms and business development executive.• Experience leading business transformation and brand repositioning initiatives in highly complex environments.• Long track record working for different size media and education companies.• Experience working with international and Brazilian brands in leading corporations.• Development of long-lasting, effective and complex strategic partnerships.• Leadership of teams with up to 30 professionals.• Experience as a strategic and hands-on executive in large corporations and startups.• 3 years of international experience living in Canada and working for local companies.

Marcelo Moraes's Current Company Details
Pontifícia Universidade Católica de Campinas

Pontifícia Universidade Católica De Campinas

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Marketing Professor
São Paulo, SP, BR
Marcelo Moraes Work Experience Details
  • Pontifícia Universidade Católica De Campinas
    Marketing Professor
    Pontifícia Universidade Católica De Campinas
    São Paulo, Sp, Br
  • Pyxys Inteligência Digital
    Chief Growth Officer
    Pyxys Inteligência Digital Aug 2023 - Present
    São Paulo, Br
    Responsável pelo desenvolvimento e comercialização das soluções Pyxys, prospecção e gestão de clientes.
  • Fia Business School
    Marketing And Communications Professor
    Fia Business School Feb 2023 - Present
    São Paulo, Br
  • Net Zero
    Chief Executive Officer
    Net Zero Sep 2021 - Aug 2023
    • Full responsibility for all aspects of the platform: sales, marketing, partnerships, product development and financial results.• Planning and implementation of the commercial launching strategy.
  • Extra Ed Inc
    Head Of Marketing And Partnerships
    Extra Ed Inc Jan 2020 - Sep 2021
    Toronto, Ontario, Ca
    • In charge of the development and implementation of a full-scale marketing strategy for the launching of online programs, including public relations and on/offline marketing.• Management of digital strategy, including a growth social media plan aiming to increase brand visibility and program enrollments. Digital traffic grew by 70% within one year. • Development and implementation of a successful sponsorship strategy aiming to develop a new revenue stream.
  • Estadão
    Marketing, Communications And Business Development Director
    Estadão 2012 - Jul 2018
    São Paulo, Sp, Br
    • In charge of the repositioning of Estadão brand as a modern and innovative one in digital media, having led among other initiatives the action Songs of Violence, winner of 5 Cannes Lions in 2016 Cannes Festival in mobile and media categories.• Responsible for the management of the company’s main brand, having led a full-fledged marketing strategy. Marketing share grew from 52%/48% to 58%/42% compared to the main competitor.• Responsible for advertising special projects, business development and products, having under my responsibility identification, analysis and launching of business opportunities.
  • Grupo Rac
    Marketing And New Business Manager
    Grupo Rac 2008 - 2012
    • Development of the first list of the 100 Largest Companies of São Paulo State countryside in partnership with the consultancy Austin Asis. The project represented 20% of the advertising revenue of the company’s main brand in its first edition.• Creation of the Best Companies to Work For list in the countryside of São Paulo State in a partnership with GPTW Institute. In its first edition, the project generated revenue from new clients such as 3M Brazil.• Development of special editions for one of the company’s main brands, Metropole magazine. Within two years the advertisement revenue of the product grew by 40%.

Marcelo Moraes Skills

Marketing Management Marketing Strategy Advertising Marketing Email Marketing Publicidade Publicidade Online New Business Development Brand Development Digital Marketing Business Development Negotiation Management Sem Marketing Por E Mail Mobile Marketing Market Planning Digital Media Online Advertising Product Development Leadership Digital Strategy Social Media Marketing Marketing Communications Online Marketing Corporate Communications Strategic Planning Brand Management Public Relations Business Planning Budgets Business Strategy Media Planning Direct Marketing E Commerce Strategy Product Management International Negotiations Product Marketing Competitive Analysis Market Research Event Management Integrated Marketing Market Analysis Projects Special Projects

Marcelo Moraes Education Details

  • Humber College
    Humber College
    Content Strategy
  • Bentley University
    Bentley University
    Management
  • Fia Business School
    Fia Business School
    Innovation
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Universidade Presbiteriana Mackenzie
    Universidade Presbiteriana Mackenzie
    General

Frequently Asked Questions about Marcelo Moraes

What company does Marcelo Moraes work for?

Marcelo Moraes works for Pontifícia Universidade Católica De Campinas

What is Marcelo Moraes's role at the current company?

Marcelo Moraes's current role is Marketing Professor.

What is Marcelo Moraes's email address?

Marcelo Moraes's email address is mo****@****ail.com

What schools did Marcelo Moraes attend?

Marcelo Moraes attended Humber College, Bentley University, Fia Business School, Espm Escola Superior De Propaganda E Marketing, Universidade Presbiteriana Mackenzie.

What skills is Marcelo Moraes known for?

Marcelo Moraes has skills like Marketing Management, Marketing Strategy, Advertising, Marketing, Email Marketing, Publicidade, Publicidade Online, New Business Development, Brand Development, Digital Marketing, Business Development, Negotiation.

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