Morag Fleming Email & Phone Number

Bridport, Dorset

Established own consulting business to advise organisations on communication strategy, stakeholder engagement and support change delivery.

Dorchester, England, United Kingdom

London, United Kingdom

Designing and producing interactive content for mobile app using artificial intelligence to positively influence young adults’ behaviour.

One of the world’s leading researching and teaching universities. Developed and implemented a review of the internal and change communication function and conducted a gap analysis on stakeholder needs and function’s delivery.Designed and led research into audience communication preferences and provided the first, evidenced view of stakeholder engagement with corporate communications.Made recommendations on future internal and change communication strategic priorities.

London, United Kingdom

One of the largest banking and financial services institutions in the world, serving millions of customers through its global businesses.Counselled leadership team of a global IT division, Data Centre & Service Management, on effective communication at the outset of transformative change.Designed and implemented communication governance and communication infrastructure to provide the first consistent and coherent approach to internal communication.Made recommendations on future communication function, strategy and structure.

London, United Kingdom

Reviewed the internal communication function of Client Services, the bank’s biggest global IT division to design and implement communication governance and infrastructure.Interim Business Partner advising leadership and project teams.

London

Fundraising & Supporter Development Devised and implemented the first employee stakeholder group analysis of four fundraising partner organisations. Reviewed existing communication strategy for this stakeholder group and recommended new objectives, strategy and activities for engagement.Internal CommunicationCommissioned to mentor the newly appointed Head of Internal Communication on strategic internal communication and advised on the most effective focus and service offering for the function.Implemented a best practice approach to planning, stakeholder analysis, content and channel strategy and evaluation.

London, United Kingdom

Long established British multinational life insurance and financial services with around 6 million customers in the UK.Project managed and developed content for communication workstream on £40m outsourcing programme.Employee Communication Business Partner to Operations during period of significant change and strategic re-alignment.Developed content to help Prudential employees develop line of sight between Prudential’s new vision and strategy and day to day actions and behaviours. Mentored newly appointed Head of Internal Communication to review function and implement new direction and structure.Responsible for the training and coaching programme for Communication Business Partners that resulted in Communicators in Business `Best Internal Communications Team’ Award.

London, United Kingdom

One of the UK’s biggest banking groups.Retained to advise on and deliver creative media relations for the brand’s high profile consumer products and advise on media handling of reputational issues with during period of intense media scrutiny.Won “Best Low Cost Campaign” (European SABRE PR Awards) for RBS Private Banking.

London, United Kingdom

Grupo Santander aquired Abbey National, a UK listed bank formed from a demutualised building society, in 2005.Employee Communications Business Partner for various functions during period of massive change during the Santander takeover and subsequent strategic realignment.Led communication workstream for remediation programme for over 100,000 customers.Managed and delivered media relations campaign for Abbey brand launch and devised media relations strategies and campaigns for products and services increasing ROI.

London, United Kingdom

Developed and delivered a targeted and creative PR campaign which helped attract seed corn investment for start-up, ISP monitoring service, iowatch and media relationship building to help secure more and better pitch list invitations for Dow Carter, a digital marketing communications agency.

Started as a graduate trainee promoted through various roles to consultant director in this then PR Week `Top 10’ consultancy.Graduate Trainee (1993-94)/Account Executive (1994-95)/Account Manager (1995-96)/Account Director (1996-97)/Consultant Director (1997-2000)Developed consumer health team. Clients included Glaxo SmithKline Beecham, Unipath, Bayer, European Commission, Bausch & Lomb. Won PRCA Award for Outstanding Consultancy Practice, Best Consumer Launch and a PR Week Marketing Effectiveness Award.