Morag Glaister Email & Phone Number

London, Gb

Goodwood

London, England, United Kingdom

Milton Keynes, England, United Kingdom

Burgh Heath, Surrey, United Kingdom

Transforming Toyota GBs channel silo Marketing approach to a connected data environment across the customer lifecycle, enabling an omni channel marketing environment driven by intelligent segmentation and behavioural data to drive relevant, personalised and efficient one to one communication. I have also just completed an interview for an upcoming white paper to be published on ‘Harnessing the Power of Data for Automotive Marketing’.Defining analytics projects across predictive, statistical and rules-based models required to support data strategy implementation. Working closely with analysts to draw out insight that drives both improved customer experience and commercial benefit. Definition of Roadmaps to evolve organisations utilisation of data, and ability to translate the strategy, roadmap and use cases to key business stakeholders up to board level. Working with other European markets across Toyota Europe sharing best practice as well as working with Toyota Europe on architectural changes and new system implementations both from a business and IT perspective.

Formulating data strategies for multiple clients across both structured and unstructured data sets and multiple marketing technologies. Working collaboratively with both clients and associated agencies to deliver change and optimise existing programmes.

London, United Kingdom

Originally recruited as Head of Campaign Management at Wunderman overseeing all campaign build, deployment, reporting and optimisation processes across Jaguar Land Rover, Ford of Britain, Diageo and Vodafone I then moved on due to my previous experience within the automative sector to become Ford Fleet Business Director assuming responsibility for Ford of Britains fleet operation. Defining a data strategy that included a strong fleet segmentation matrix and Dashboards reported up to board level to give visibility of fleet status, upcoming opportunities, lapsed opportunites as well as visibility of the ROI delivered by the Fleet Business Centre.

Twickenham, United Kingdom

Key Account Manager working for Automotive Clients. Responsible for data planning to support Jaguar Land Rovers campaign management. Definition of lead management strategy for Jaguar Land Rover with regular presentations to Dealer Cabinet and the network. Defined and implemented an experiential system to support Jaguar Land rovers events programmes at a national level from invitation through response management and post event including reporting. Key part of CRM transformation programme for Jaguar Land Rover when moving from legacy systems to SFMC.Formulated a data strategy to support Mazda fleet implementation

Twickenham, United Kingdom

Implementing projects across their contact centres such as call recording, workforce management and new operating models