Head Of One To One Fundraising
London, United Kingdom
● Formulated strategic plans and detailed budgets which achieved ambitious annual fundraising targets (£6.5M) - within budget constraints - over three financial years● Responsible for the development, implementation and monitoring of campaigns to significantly increase individual supporter base by over 100,000 through retention and acquisition programmes, such as street fundraising, direct mail, telephone and Payroll Giving● Grew the profitability of the existing fundraising mix and… Show more ● Formulated strategic plans and detailed budgets which achieved ambitious annual fundraising targets (£6.5M) - within budget constraints - over three financial years● Responsible for the development, implementation and monitoring of campaigns to significantly increase individual supporter base by over 100,000 through retention and acquisition programmes, such as street fundraising, direct mail, telephone and Payroll Giving● Grew the profitability of the existing fundraising mix and achieved class-leading response rates by improved profiling, creative testing, database penetration, staff recruitment and training, agency collaboration and efficiencies in production● Tested new fundraising methods including on-line donor communications, press inserts, direct response radio advertising, money boxes and an annual raffle by successfully lobbying for increased departmental spend. Implemented first cold direct mail campaign in three years● Secured £25,000 investment budget for retention communications in 2002/03 following a presentation to Senior Management and agreed the allocation of internal resource to welcome call new Face to Face donors● Held key influencing and consultancy role in the development of appropriate strategies for other Departments i.e. Legacy direct mail appeals, Gift Aid income generation initiative and lead generation for the corporate credit card● Instigated new working practices which focused team on long-term strategic goals, reporting of results, monitoring of expenditure, sign-off procedures, internal communications and supplier negotiations● Took additional responsibility as Acting Head of new team accountable for recruitment, retention and mobilisation of Volunteers (Sept 2004 – March 2005 )● Supervised Major Donors Manager and ensured best direct marketing practice was shared where appropriate (Dec 2004 – July 2005) Show less