• Led and conducted research exploration & design initiative for new pod - Parent Journey Experience to engage and retain subscribers• Drove discovery of user retention & churn project leading to several insightful MVP & Potential A/B testing opportunities contributing to company OKR - Retention & Churn

Role and Responsibilities: Led UX and product design for an application connecting Grandparents and their Grandchildren to help them reach their full potential. Position Highlights: • Led and spearheaded design direction for core product for activities and container connecting grandparents and grandchildren focusing on accessibility and engagement• Guided UX/UI design team to define UX and UI design systems for the product• Defined user interactions with menu UX/UI, In-game HUD, gameplay, SEL curriculum product• Spearheaded and owned product prompt & guidance system to engage grandparents & grandchildren• Set UX documentation standards & guidelines that increased effectiveness of communication between cross-functional teams with clear mockups, wireframe, logic flows and interactive prototypes in XD

I helped drive the development of an app where we teach early literacy to kids ages 3-8 through a multi sensory experience using an App and playset with physical letters. I’m the Lead Senior Designer and Producer in charge of establishing the vision and coordinating efforts between teams in the US, China, and India.Position Highlights:• Sunnyvale Game Team Lead. • Led, managed and mentored a team of designers (Game and UX) in the US and Mumbai to create a product with a consistent and cohesive vision based on organization and product goals.• Helped refine, organize, and drive production pipeline for the Game Team by coordinating workflow between US, China, and India teams to enable multiple products in parallel development. • Discovered the absence of documentation and organized needs to effectively communicate development and tracking efforts in various stages of development to eliminate work redundancy. • Facilitated team communications between Designers, Engineers, Educators, and Artists to define game technical needs for implementation of mini-game engines. • Helped drive roadmap & project scope with Game Director to maximize value of the first version delivery of flagship title SquareLand in a critical 8-month dev. period to secure EDU market shares. • Assisted in curating and prioritizing product backlog items to assess scope, production velocity, and development abilities to hit milestone targets on time. • Key contributor in adjusting and refining the workflow process between interdisciplinary teams that allowed smoother implementation and feedback loop that was causing production bottlenecks.• Reported to stakeholders on project status and raised red flags on jeopardizing issues that helped create a transparent and broadcasting culture.

Role and Responsibilities: Established the vision for games through close collaboration with all of LeapFrog’s internal production teams. Guided a talented development team in designing and building new projects on proprietary LeapFrog hardware platforms and other devices. Spearheaded the creative process, developing initial concepts, working with educational advisors to ensure seamless curricular integration, providing clear, actionable feedback to external partners, evaluating deliverables, plus tracking and reporting progress to all other departments.Position Highlights:• Lead and defined game engines and activities to be used across LeapFrogAcademy to maximize content count and minimize production time and cost• Oversaw the quality of over 500+ pieces of content: games and activities forLeapFrog Academy Subscription Service• Helped refine and contributed to LeapFrog Academy's Kid UI/UX, player navigation, &world design• Drive the game design through all phases, from concept, presentation, implementation, tuning and release• Design and maintain all game mechanics, characters, storylines, assets lists, AI behaviors, with comprehensive documentation• Review all game design documentation including GDD’s, MDD’s, text and dialogue• Design and lead UI screens, UX, and game levels for all games• Design curricular game elements of the gameplay experience (with support and input from educational advisors)• Track and review game deliverables• Plan and perform heuristic evaluations and kid testing on builds on game design, flow, UX, UI, interactions, layout and pacing

Help create and lead the UX process and structure for the team: documentation,work process structure and flow.Involved in defining the UX and product strategy of the social web app from look and feel to high-levelDesign and interactions for a dementia friendly community.Designed and defined a way to boosts community engagement, and created an ecosystem that facilitates community activity, feedback and support.

As a UX and interaction advisor for global financial firm Capital Position and their lead project partner, UC Berkeley Economics Department Chair Shachar Kariv, I helped redesigned/updated the UX, UI and interaction design for their multi-modal, scientifically-based desktop and mobile investment perspectives personality assessment tool. Additionally supported and help evaluate and define the flow of the product's tutorial. My key contributions were wireframing mockups, UI layout, creating UI final assets in Sketch App and defining interactions rules. http://finovate.com/videos/finovateeurope-2016-capital-preferences

Role and Responsibilities:• Drive the game design through all phases, from concept, presentation, implementation, tuning and release• Design and maintain all game mechanics, characters, storylines, assets lists, AI behaviors, with comprehensive documentation• Review all game design documentation including GDD’s, MDD’s, text and dialogue• Design of UI screens, UX, and game levels.• Design curricular game elements of the gameplay experience (with support and input from educational advisors)• Track and review game deliverables• Communicate with the team and other departments• Contribute to current and future game concepts

Worked and lead company pitch docs, concept and implemented level and system designs, lead level designs on projects to establish a cohesive creative vision to ensure an engaging experience.Shipped Titles as a Designer• Zombie Apocalypse: Never Die Alone (XBLA, PSN) - Level Designer• 1942: Joint Strike (XBLA, PSN) – Level Designer• G.I. Joe: Rise of Cobra (DS) – Level and Multiplayer Level Layout Design• Rock Band 3 (DS) – Tune Level Design• LEGO Rock Band (DS) – Tune Level Design

Worked on pitch docs, asset tracking, build testing, organize virtual workspace for team, scope project and coordinated with producer and development team leads to track and solve bottleneck issues.• Commando 3: Wolf Of The Battlefield (XBLA, PSN)• Halo 3: Limited Edition Bonus Disc (XBOX 360)• Super Street Fighter II Turbo HD (XBLA, PSN)• Super Puzzle Fighter II Turbo HD Remix (XBLA, PSN)

Help lead and managed a small team to complete tasks requested from development. Contributed to efficient bug fixes and quick iteration of art and game design tasks by working closely with designers and artists.