Morales Bates Email & Phone Number

Chicago, Illinois, United States

Pittsburgh, Pennsylvania, United States

* Orchestrated and managed digital marketing campaigns across LinkedIn, Facebook, Bing, and Google Ads, collaborating closely with Sales, Demand Gen, Content, and Creative teams to develop tailored assets, precise targeting, and messaging.* Conducted comprehensive SEO research and audits to inform keyword selection for content development, website optimization, competitor analysis, and conversion rate enhancement.* Consistently analyzed Google Analytics reports, identifying high-impact optimization opportunities.* Produced and edited original video content including, customer and SME interviews and event coverage.* Managed digital budgets exceeding $100k/month.

Greater Pittsburgh Area

* Co-developed and executed Net Health’s content strategy that focused on creating educational and informative blogs, eBooks, case studies and executive/subject matter expert interview articles. * Managed freelance writers by hiring, optimizing for target keywords, overseeing draft development, providing edits for brand voice accuracy, and scheduling final pieces for distribution.

* Wrote copy for emails to support marketing campaigns* Built email templates for Demand Generation campaigns * Planned, wrote and published blogs and interviews related to company culture

Pittsburgh, Pa

- Research and diagnose issues to conclude if the presented problem is user error or software defect.- Orchestrate phone and video meetings with clients to diagnose more complex issues.

Greater Pittsburgh Area

- Conducted outreach to help members manage medication regimens.- Educated members on initiatives that can improve their health, knowledge, and helped build a better doctor-patient relationship.- Assisted members by communicating with health care providers on their behalf, aiding in personal care and plan maintenance.- Utilized knowledge of health care and insurance practices to provide a confident, intelligent front-endexperience for Highmark’s most valued members.

Greater Pittsburgh Area

- Performed and delivered customer-centric advocacy to a superior degree.- Extensive knowledge of CSD, MGCARE, MAXMC, ICIS, CPBRE, OCWA, OPIS, OSCAR, and INSINQ usability and application.- Over two years’ experience within healthcare industry; implementing new standards and helping pioneer Highmark’s progressive mission within the industry and community.- Collaborated with members, providers, local plans and other insurances effectively, seeing projects through to completion and customer satisfaction.

Bachelor Of Science, Creative Writing; Minor In Film And Media Studies

Education record