• Leads and manages Product Management teams to develop differentiated product and marketing visions, strategies, and product roadmaps across customer segments for sustainable sales and profitable growth.• Leads cross-functional global teams, fostering positive relationships with internal and external partners by promoting a culture of agility, innovation, collaboration, and technical excellence. • Leads and directs the development and execution of go-to-market strategies of the product portfolio by market and product line, with clear expectations and responsibilities • Provides financial and technical justification for new business opportunities. • Analyzes potential partner relationships for sourcing • Shapes product strategy by aligning the product portfolios with business objectives, developing and maintaining effective product pricing strategies, product-positioning strategies, and identifying new markets and opportunities. Periodically analyze full-line pricing situation and propose necessary actions. Responsible for price adjustments and announcements and overall gross margin attainment.• Supports execution of go-to-market strategies and product training in addition to providing product support. • Collaborates with Marketing to increase brand awareness as well as market and product share through packaging, signage, advertising, and promotional campaigns.• Develops and coach a growing and evolving product management organization to create a high performing, highly collaborative motivated team that produces quality results. • Creates and manages the annual product management budget, as well as all investment business cases.• Develops product, pricing, market and business model strategies for current and new product offerings in current core markets as well as adjacent markets and expansion areas.

• Global P&L responsibilities for four product lines. • Set and maintained global pricing guidelines for product lines including customer contract negotiations • Global Market analysis including segmentation for efficient product positioning. • Maintained competitive position by collecting competitive data on product capability, sales, costs and key customers. • Managed MARCOM strategies to ensure maximum exposure and minimum time to revenue.• Supervised product training to selling organization, regional and segment marketing, distribution partners and, customers.• Identified new product ideas and drove the product development process to deliver new products on time and budget.• Managed product lifecycle and portfolio roadmap for development.• Identified and drove cost reduction actions to maintain and improve product line profit including specification enhancements, yield improvements, identification of new sources, suppliers or locations, process improvements.• Cross-functional team management and project management.• Direct reports: product managers and market analyst

Responsible for the creation and growth of a special-application LED lighting business in North America. Create marketing programs and direct business strategy plans. Develop pricing strategies and manage market introduction of high-tech lighting products in a retail environment.

Directed a team in the development and launch of seven Solid-State automotive lighting products. Developed go-to-market strategies towards specifications from OEM customers. Oversaw business and pricing strategies. Led cross-functional global development/operations teams. Key account management for customers in Mexico, US, Canada, and Europe.