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It all started as a fascination with TIME—an abstract construct, but one that the whole tangible world depends on. It’s the foundation of everything we have done and will do, and above all, I believe in making the most of every minute. Having lived and worked in several cities around the world, I’ve gotten the chance to appreciate foreign cultures, embrace diverse mindsets, and apply both to my work. Having a global mindset, for me, has meant having a greater arsenal of ideologies with which to approach complex problems. Likewise, I am able to better understand people despite their differences from me, which I believe is a strength in business and in life. Education has always played a significant role in everything I do, and my last degree in Strategic Design Management is something of an indirect product of the multicultural foundation I have built my life upon, both personally and professionally. As a marketer, what inspires me is watching my ideas take shape—especially the less conventional ones. To me, creating or reimagining a company’s brand means turning potential into something concrete. Currently, I am the Director of Global Digital Marketing Revenue Operations at JLL, the first role of its kind at the public-traded company. Being new-ish to this industry has again brought me back to my core professional belief, which is that every single business relies first and foremost on its people—the human capital that allows for collaboration, trust, and success. In an ever-changing, technological world, these are the things that can't be automated, and will never stop being valuable and inspiring. I’m Currently:-Showing up to every RevOps event, conference, and webinar I can find-Plotting my next concert/music festival adventure
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Director Of Global Digital Marketing Revenue OperationsJll Jul 2021 - PresentChicago, Illinois, Us• Scaled RevOps function by building and leading a high-performing team, establishing foundational data infrastructure for the Marketing Leadership Team.• Designed and executed comprehensive 3-year Lead Management strategy, implementing data-driven KPIs and establishing quarterly review frameworks for continuous optimization.• Implemented revenue leakage prevention programs, including Revenue Acceleration pilot and lead recycling initiatives, resulting in 116% increase in SQLs and 100% improvement in SAL to SQL conversion (2022-2023).• Enhanced campaign analysis capabilities and reporting accuracy, developing baseline metrics for lead management impact assessment while expanding support for cross-functional marketing initiatives.• Strengthened cross-functional collaboration between Sales and Marketing, significantly increasing RevOps' strategic involvement in revenue-generating initiatives and campaign optimization. -
AmbassadorGtm Partners Oct 2023 - Present -
Founding MemberCustomer Data Automation Feb 2023 - PresentNewark, California, Us -
Advisory Council MemberCalifornia State University - East Bay Feb 2022 - PresentHayward, Ca, Us -
MentorGirlzwhosell Mar 2022 - PresentHenniker, Us -
Official MemberPavilion Jan 2019 - PresentNew York, Ny, Us -
Official MemberWomen In Revenue Jan 2018 - PresentSan Francisco, California, Us -
Advisory BoardSyncari Feb 2021 - Apr 2024Newark, California, Us -
AdvisorRevbrains Oct 2022 - Mar 2023 -
Profesor De AsignaturaUniversidad Iberoamericana, Ciudad De México Aug 2021 - Jan 2022Álvaro Obregón, Mexico City, Mx -
Vp Of MarketingGo Nimbly Jun 2018 - Jul 2021San Francisco, California, UsGo Nimbly is the first company to help SaaS and other innovative, high-growth businesses identify and close costly gaps in their customer experience using the revenue operations methodology. Go Nimbly has been a partner to companies like Zendesk, Coursera and PagerDuty.-Built the lead and demand generation programs.-In charge of the ABM transformation of the company. Ran 1-1 and 1-few programs with our top tier accounts.-Developed one of the first RevOps communities in the SaaS space. -Designed and fully managed the partnership ecosystem from the ground. -
Official MemberPeak Community Jun 2020 - Jun 2021Atlanta, Georgia, Us -
Official MemberForbes Communications Council 2019 - Jun 2021Boston, Ma, Us -
The Revenue Podcast | Leadership HostRevgenius Jul 2020 - Jan 2021New York, Us -
Marketing DirectorFit3D Jul 2017 - Jun 2018San Mateo, California, UsDrove inbound leads through a multichannel lead generation program:- Traditional advertising including printed media.- Google AdWords and Retargeting. A/B Testing- Event management- Email Marketing AnalyticsDrove messaging for the business development, product and sales teams.-Engaged customers and users to develop networks effects and viral growth through extensive PR-Lead the rebranding process of the company -
Marketing DirectorCenter For Social Dynamics Aug 2016 - Jul 2017Alameda, Ca, Us- First head of marketing of the company. - Developed the rebranding scope of the company,- this included new website for both the company and the parent company, a foundation focused on Autism needs. - Advised on new channels and pipelines for recruitment and retention on the current 8 locations across the Bay Area.- Spearhead efforts to increase SEO visibility against national and international well-established competitors. - Conducted customer, brand and industry research initiatives. - Increased website traffic by 35% through generating an inexistent digital marketing strategy -
Marketing ManagerZum3D Jan 2014 - Jul 2016- First marketing hire of the company- In charge of the rebranding process of the company- Managed ZUM3D’s social media strategy, refining the brand presence across LinkedIn, Twitter, Facebook and running the company's Blog.- Curated, developed and collected daily content for social distribution, successfully increasing engagement and following.Paid Advertising Campaigns:- Experience with Google Adwords and LinkedIn Ads- AB and multivariate testing to identify the best ads based on performance.- Monthly marketing reports, including website traffic and key insights from Google Analytics and Raven tools.
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Account CoordinatorVisualhouse Aug 2013 - Jan 2014New York, Ny, Us- In charge of the business development in San Francisco, Los Angeles and Seattle markets. - Proposed several media strategies for successful client acquisition. - Continuous client communication in order to improve brand awareness across the different cities. -
Hr VolunteerOxfam Jul 2011 - Mar 2012Oxford, Oxfordshire, GbCreated internship agreements with 5 of the most prestigious universities in Mexico through extensive communication with the heads of the different careers to heavily increase the number of interns involved with the organization.
Lorena Morales Education Details
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Parsons School Of Design - The New SchoolStrategic Design Management -
Hult International Business SchoolInternational Marketing -
Universidad Iberoamericana, Ciudad De MéxicoIndustrial And Product Design -
Universidad De PalermoIndustrial And Product Design
Frequently Asked Questions about Lorena Morales
What company does Lorena Morales work for?
Lorena Morales works for Jll
What is Lorena Morales's role at the current company?
Lorena Morales's current role is RevOps Executive | Design Thinker | Advisor.
What is Lorena Morales's email address?
Lorena Morales's email address is lo****@****ail.com
What is Lorena Morales's direct phone number?
Lorena Morales's direct phone number is +141581*****
What schools did Lorena Morales attend?
Lorena Morales attended Parsons School Of Design - The New School, Hult International Business School, Universidad Iberoamericana, Ciudad De México, Universidad De Palermo.
Who are Lorena Morales's colleagues?
Lorena Morales's colleagues are Paul Mas, Dave Malecki, Ana Cristina Landin, Sadhana Bandakunta, Bill Klump, Kevin Mcconn, Harrison Biro.
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