Lorena Morales

Lorena Morales Email and Phone Number

RevOps Executive | Design Thinker | Advisor @ JLL
Lorena Morales's Location
San Francisco, California, United States, United States
Lorena Morales's Contact Details
About Lorena Morales

It all started as a fascination with TIME—an abstract construct, but one that the whole tangible world depends on. It’s the foundation of everything we have done and will do, and above all, I believe in making the most of every minute. Having lived and worked in several cities around the world, I’ve gotten the chance to appreciate foreign cultures, embrace diverse mindsets, and apply both to my work. Having a global mindset, for me, has meant having a greater arsenal of ideologies with which to approach complex problems. Likewise, I am able to better understand people despite their differences from me, which I believe is a strength in business and in life. Education has always played a significant role in everything I do, and my last degree in Strategic Design Management is something of an indirect product of the multicultural foundation I have built my life upon, both personally and professionally. As a marketer, what inspires me is watching my ideas take shape—especially the less conventional ones. To me, creating or reimagining a company’s brand means turning potential into something concrete. Currently, I am the Director of Global Digital Marketing Revenue Operations at JLL, the first role of its kind at the public-traded company. Being new-ish to this industry has again brought me back to my core professional belief, which is that every single business relies first and foremost on its people—the human capital that allows for collaboration, trust, and success. In an ever-changing, technological world, these are the things that can't be automated, and will never stop being valuable and inspiring. I’m Currently:-Showing up to every RevOps event, conference, and webinar I can find-Plotting my next concert/music festival adventure

Lorena Morales's Current Company Details
JLL

Jll

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RevOps Executive | Design Thinker | Advisor
Website:
jll.co.in
Lorena Morales Work Experience Details
  • Jll
    Director Of Global Digital Marketing Revenue Operations
    Jll Jul 2021 - Present
    Chicago, Illinois, Us
    • Scaled RevOps function by building and leading a high-performing team, establishing foundational data infrastructure for the Marketing Leadership Team.• Designed and executed comprehensive 3-year Lead Management strategy, implementing data-driven KPIs and establishing quarterly review frameworks for continuous optimization.• Implemented revenue leakage prevention programs, including Revenue Acceleration pilot and lead recycling initiatives, resulting in 116% increase in SQLs and 100% improvement in SAL to SQL conversion (2022-2023).• Enhanced campaign analysis capabilities and reporting accuracy, developing baseline metrics for lead management impact assessment while expanding support for cross-functional marketing initiatives.• Strengthened cross-functional collaboration between Sales and Marketing, significantly increasing RevOps' strategic involvement in revenue-generating initiatives and campaign optimization.
  • Gtm Partners
    Ambassador
    Gtm Partners Oct 2023 - Present
  • Customer Data Automation
    Founding Member
    Customer Data Automation Feb 2023 - Present
    Newark, California, Us
  • California State University - East Bay
    Advisory Council Member
    California State University - East Bay Feb 2022 - Present
    Hayward, Ca, Us
  • Girlzwhosell
    Mentor
    Girlzwhosell Mar 2022 - Present
    Henniker, Us
  • Pavilion
    Official Member
    Pavilion Jan 2019 - Present
    New York, Ny, Us
  • Women In Revenue
    Official Member
    Women In Revenue Jan 2018 - Present
    San Francisco, California, Us
  • Syncari
    Advisory Board
    Syncari Feb 2021 - Apr 2024
    Newark, California, Us
  • Revbrains
    Advisor
    Revbrains Oct 2022 - Mar 2023
  • Universidad Iberoamericana, Ciudad De México
    Profesor De Asignatura
    Universidad Iberoamericana, Ciudad De México Aug 2021 - Jan 2022
    Álvaro Obregón, Mexico City, Mx
  • Go Nimbly
    Vp Of Marketing
    Go Nimbly Jun 2018 - Jul 2021
    San Francisco, California, Us
    Go Nimbly is the first company to help SaaS and other innovative, high-growth businesses identify and close costly gaps in their customer experience using the revenue operations methodology. Go Nimbly has been a partner to companies like Zendesk, Coursera and PagerDuty.-Built the lead and demand generation programs.-In charge of the ABM transformation of the company. Ran 1-1 and 1-few programs with our top tier accounts.-Developed one of the first RevOps communities in the SaaS space. -Designed and fully managed the partnership ecosystem from the ground.
  • Peak Community
    Official Member
    Peak Community Jun 2020 - Jun 2021
    Atlanta, Georgia, Us
  • Forbes Communications Council
    Official Member
    Forbes Communications Council 2019 - Jun 2021
    Boston, Ma, Us
  • Revgenius
    The Revenue Podcast | Leadership Host
    Revgenius Jul 2020 - Jan 2021
    New York, Us
  • Fit3D
    Marketing Director
    Fit3D Jul 2017 - Jun 2018
    San Mateo, California, Us
    Drove inbound leads through a multichannel lead generation program:- Traditional advertising including printed media.- Google AdWords and Retargeting. A/B Testing- Event management- Email Marketing AnalyticsDrove messaging for the business development, product and sales teams.-Engaged customers and users to develop networks effects and viral growth through extensive PR-Lead the rebranding process of the company
  • Center For Social Dynamics
    Marketing Director
    Center For Social Dynamics Aug 2016 - Jul 2017
    Alameda, Ca, Us
    - First head of marketing of the company. - Developed the rebranding scope of the company,- this included new website for both the company and the parent company, a foundation focused on Autism needs. - Advised on new channels and pipelines for recruitment and retention on the current 8 locations across the Bay Area.- Spearhead efforts to increase SEO visibility against national and international well-established competitors. - Conducted customer, brand and industry research initiatives. - Increased website traffic by 35% through generating an inexistent digital marketing strategy
  • Zum3D
    Marketing Manager
    Zum3D Jan 2014 - Jul 2016
    - First marketing hire of the company- In charge of the rebranding process of the company- Managed ZUM3D’s social media strategy, refining the brand presence across LinkedIn, Twitter, Facebook and running the company's Blog.- Curated, developed and collected daily content for social distribution, successfully increasing engagement and following.Paid Advertising Campaigns:- Experience with Google Adwords and LinkedIn Ads- AB and multivariate testing to identify the best ads based on performance.- Monthly marketing reports, including website traffic and key insights from Google Analytics and Raven tools.
  • Visualhouse
    Account Coordinator
    Visualhouse Aug 2013 - Jan 2014
    New York, Ny, Us
    - In charge of the business development in San Francisco, Los Angeles and Seattle markets. - Proposed several media strategies for successful client acquisition. - Continuous client communication in order to improve brand awareness across the different cities.
  • Oxfam
    Hr Volunteer
    Oxfam Jul 2011 - Mar 2012
    Oxford, Oxfordshire, Gb
    Created internship agreements with 5 of the most prestigious universities in Mexico through extensive communication with the heads of the different careers to heavily increase the number of interns involved with the organization.

Lorena Morales Education Details

  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Strategic Design Management
  • Hult International Business School
    Hult International Business School
    International Marketing
  • Universidad Iberoamericana, Ciudad De México
    Universidad Iberoamericana, Ciudad De México
    Industrial And Product Design
  • Universidad De Palermo
    Universidad De Palermo
    Industrial And Product Design

Frequently Asked Questions about Lorena Morales

What company does Lorena Morales work for?

Lorena Morales works for Jll

What is Lorena Morales's role at the current company?

Lorena Morales's current role is RevOps Executive | Design Thinker | Advisor.

What is Lorena Morales's email address?

Lorena Morales's email address is lo****@****ail.com

What is Lorena Morales's direct phone number?

Lorena Morales's direct phone number is +141581*****

What schools did Lorena Morales attend?

Lorena Morales attended Parsons School Of Design - The New School, Hult International Business School, Universidad Iberoamericana, Ciudad De México, Universidad De Palermo.

Who are Lorena Morales's colleagues?

Lorena Morales's colleagues are Paul Mas, Dave Malecki, Ana Cristina Landin, Sadhana Bandakunta, Bill Klump, Kevin Mcconn, Harrison Biro.

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