Intellexa is a technology company specializing in cyber intelligence solutions. My position included:Product Marketing: Developed and implemented comprehensive GTM strategies for our new cyber intelligence products, aligning product positioning with market needs and customer pain points.Created engaging marketing materials, including sales presentations, brochures, and white papersConducted in-depth market research and competitor analysis to refine messaging and differentiate the company’s offerings in the competitive cyber intelligence market.Worked closely with global cross-functional teams (product, R&D, sales) business stakeholders in the EU region.Growth & Digital Marketing:Managed social media presence on LinkedIn, Google Search, and X (Twitter), creating content that resonated with cybersecurity professionals and decision-makers.Executed targeted lead generation campaigns that resulted in a 15% increase in qualified leads and boosted brand engagement.Applied SEO/SEM Hands-on and optimized email marketing campaigns to improve open rates, enhancing the digital presence and driving traffic to key product pages.Field Marketing & Brand Awareness:Led the planning and execution of Intellexa’s participation in major cybersecurity conferences, such as Milipol Conference and ISS World, positioning the company as a thought leader in cyber intelligence.Managed all event logistics, including supplier negotiations, booth design, and promotional materials.Developed pre-event and post-event digital campaigns to maximize attendance, engagement, and lead follow-up, enhancing brand visibility in global markets.

Commercial real estate company providing workspace and offices for high-tech companies and startups.As part of my role, I provided practical marketing support for startups and high-tech companies in the park, tailoring marketing strategies to their budgets and needs. My main responsibilities included:*B2B Digital Marketing:- Planned and executed paid digital campaigns, including hands-on campaign management and content writing. - Managed social media activities, created marketing materials, and handled PR channels to boost visibility and sales. - These efforts contributed to a 15% increase in revenue from new customers.*Branding and Content Creation:- Led a comprehensive rebranding process, developing the marketing language, brand strategy, and a new website. - Created content for social media, marketing collateral, and PR channels to support the brand identity.*Sales and Lead Generation:- Implemented and managed the HubSpot CRM, optimizing email marketing and data flow management. - Proactively generated leads through inbound strategies and LinkedIn outreach, targeting C-level executives, VP HRs, and startup founders.*Field Marketing:- Planned and launched webinars, conferences, and professional meetups to strengthen engagement with the startup community and tech industry leaders in the park.

Bnai Zion Medical Center is a leading hospital , providing healthcare services and medical treatments to the northern community.- Built and executed yearly marketing plans, leading the hospital’s long-term strategy, including branding, messaging, website updates, PR execution, and digital campaign optimization. - Managed the marketing budget to deliver multi-channel campaigns (digital and traditional) focused on lead generation and increasing brand awareness through platforms like Google Ads, Facebook, and LinkedIn. - Developed and implemented the hospital's communications strategy and content creation, growing online followers by **400%** through creative blog posts, videos, and social media engagement. - Planned and executed major medical events such as **“Doctors on the Bar”** and **“Walk on the Beach,”** attracting over **3,000 attendees** through effective multi-channel promotion. - Took a hands-on approach to campaign management and used marketing analytics tools to track, measure, and optimize campaign performance.

• Led the Haifa Museums’ digital marketing transformation across 6 different museums – Reported directly to the CEO of the organizations and managed 5 employees - growing the marketing budget from 300K NIS to +1M• Developed the marketing strategy and built the digital marketing efforts from the ground-up – conceptualizing methods, implementing processes and measurement tools, determining KPI’s and goals• Directed the activities of a cross-functional team that produced PR, printed collateral, graphic design, and digital campaigns. Drove internal re-branding efforts including designing a new logo, brand voice, and brand imagery• Promoted Haifa’s museums through forging and strengthening partnerships with the Israeli Ministry of Culture and Education, Haifa Municipality, local schools, and non-profit organizations • Served as a Board Member on Israel’s International Council of Museums, and was a keynote speaker at delivering a speech on digitalizing museum presence • Led all marketing communication efforts in print and online - developed online brand, customer online journey, UX/ UI, crafted content, and built museum’s website to be fully functional in 3 languages and added features that enabled customers to purchase tickets online (one of the first museums in Israel to do so)

• Managed and produced ‘Above the Line’ campaigns in various media channels and led entire campaign processes from project conceptualization to final delivery of campaigns across digital, press, radio, and television• Oversaw the department’s marketing projects and budget management – conducted extensive market analysis and competitive reports, strategic workflows, and prepared presentations of work plans and projects• Controlled Marketing-Communications efforts by planning and producing marketing material, working with PR agencies, writing press releases, organizing press conferences, and organizing and producing brand events, conferences, and sponsorships

• ניהול ישיר של 30 מנהלים מקצועים,מנהלת צוות ו 4 מנהלי משמרת של הפעילות.• הכנת תכניות עבודה ותדריכים לעמידה ביעדי הפעילות ווידוא הצלחתם, ניתוח דוחות מספריים.• ניהול תקציב כח האדם של הפעילות , אחריות על תוצאות סקרי שביעות רצון מול לקוחות.