• Promoted to Marketing Manager, reporting directly to the UK CEO, responsible for all UK marketing & sales and managing marketing, digital marketing, design, PR, sales and customer relationship in the company. •Full responsibility for marketing budget, developing and managing the marketing strategy in line with company objectives, analysing potential strategic partner relationships, and identifying new segments & audiences to maximise lead generation.•Developing and managing a strong, positive and effective brand & corporate identity, creating brand awareness, establishing credibility & presence, and improving sales.•Managing all agencies & suppliers, negotiating contracts, and ensuring all deliverables, activities and campaigns are executed on time, on budget, with the highest quality and in accordance with requirements & company goals.•Developing a customer-centric approach, resolving issues, building a holistic marketing approach throughout the company, and ensuring all campaigns are coordinated and effective.•Responsible for the relationships & communication with both B2B and B2C customers, resolving issues, providing progress & completion updates, ensuring high level of satisfaction & retention and handling account settlements, resulting in a significant decrease in the company liability and expenses.•Working closely with project management to establish priorities & schedules for each project and ensure a smooth & timely progression.•Responsible for organising all events in the company, •In charge of developing the customer journey and customer experience both on & offline, from first contact up to and after the sale is finalised, increasing customer conversion and satisfaction. •Working with the legal department and agencies to coordinate all legal documentation and administration from initial offer through to completion.

• Promoted to be the first marketing executive in the company, moving marketing activities in-house, renegotiating agencies & suppliers’ contracts, building work processes & procedures, improving marketing quality & results, and dramatically reducing monthly marketing costs.• Managing the monthly & yearly marketing budget for print, digital, PR & events to support and advance company targets, strategy and objectives.• Responsible for all lead-generation activities through digital and print campaigns, from assessing, planning and executing, to coordinating them with the sales team to maximise conversion rates.• Working closely with design agencies and managing the creative and production of a wide range of different marketing materials, to ensure they are produced on time, on budget and in the highest quality. • In charge of market research, including monitoring and analysing market trends, identifying target markets and developing strategies to communicate with them, and conducting competitive analysis.• Representing marketing in management meetings and presenting marketing activities & results to senior management and all relevant stakeholders.• In charge of all marketing data & reporting, reviewing and analysing KPIs to learn, improve & maximise results, and reporting on marketing activities and results to all relevant stakeholders & senior management.

• Personal Assistant for the CEO & COO, responsible for all daily office administration & operation as well as the communication and relationship with clients and suppliers. • Responsible for updating & upgrading the company’s IT equipment, increasing work efficiency, reducing time & material waste and improving marketing & collateral quality. • Part of marketing & sales meetings, conducting competitive & market research, and in charge of producing all marketing collaterals, investor decks, documents, briefing papers, reports and meeting minutes.• Successfully managed the move to new offices, with end-to-end responsibility for the project • Responsible for organising highly successful office events for current & potential investors and partners.

• Recruited to manage & run the operations & logistics in the company, with end-to-end responsibility for all supply chain, stock management, packaging, shipping, delivery and returns aspects, under tight schedules and in a dynamic & high-pressure environment.• Primary point of contact for all retailers, working with Boots, Harrods, Amazon, Selfridge’s, QVC, John Lewis, etc. to ensure all stock orders & returns are done in accordance with requirements, on time and to their full satisfaction. • Acting as liaison between production & warehouses in Scotland, and the sales teams in Israel, UK and US.• Building new stock management systems, creating new procedures & processes, designing new reports and control mechanisms, resulting in a significant reduction in waste, errors & product loss, and increased efficiency & savings. • Coordinating and resolving retailer issues and bespoke requirements.

• Recruited to build & manage the membership base, opening the club to new segments and designing a new pricing system, quadrupling membership & subscription within a year and making it the leading networking club of its kind. • Built a CRM system, increasing members engagement, subscription & renewals, and acting as primary point of contact for new & existing members.• In charge of the club’s yearly event strategy, to ensure it is aligned with members needs, and responsible for the end-to-end organisation & execution of each event, from concept to delivery. • Worked closely with senior management and board members on business development and marketing strategy.• Responsible for financial aspects of the club, including budget control, funds monitoring, members fees, etc. • Continuously improved club administration, processes & procedures.

• Representing foreign investors in identifying and purchasing real estate opportunities. • Managing property purchases (negotiating, estate agents, brokers, solicitors, surveyors, and insurance companies).• Managing building works to maximise revenues.• Managing properties to maximise client satisfaction (both tenant and landlord).