As a marketing manager in a B2B global provider of integrated software and hardware solutions for the printing industry I’m responsible for supporting the business strategy by developing integrated marketing campaigns and programs that attract new customers and drive pipeline creation. Key responsibilities:• Developing and implementing GTM strategies to increase brand awareness, lead generation, and pipeline creation.• Building and managing content strategy and calendar (blogs, email marketing, videos, webinars, infographics, e-books, etc.).• Working independently and cross-functionally to ensure a cohesive and compelling message is delivered across all channels and regions.• Collaborating with the digital team on developing & executing PPC campaigns across multiple platforms such as google and LinkedIn.• Planning, oversee, and executing industry events.• Tracking program results, measuring program success, and reporting metrics.• Software & tools: Salesforce, Teamwork, Basecamp, VPM, DBS tools, Livestorm, Pardot.

As an event marketing manager in the world’s largest medical technology company, I was a hands-on event manager to plan, coordinate and execute local events which includes:• Collaborating with teams across the organization to define the strategy and event requirements, from concept to execution.• Preparing, presenting, and managing budgets and negotiate contracts.• Secure locations, plan the layout, and liaise with vendors to fulfill booth requirements. promoting the event through marketing channels such as social media, emailers, and website.• Measuring event KPIs and correlate to the overall success of the business.• Software & tools: WordPress, Salesforce

As a marketing B2C coordinator in the IL business unit for this global leading online payment service company, I was managing the B2C activities which includes:• Initiating and set up marcom activities: managing customer events, seminars and sponsorships, developing and producing collateral and sales tools such as: brochures, folders, presentations, newsletters and mailers.• Local Marketing outreach - Own day-to-day marketing relationship with sales and EMEA Corporate division to integrate cross company initiatives: global campaigns to the local market adaptation, local merchants in XB markets promotion, adaptation of minisites, etc. • Promoting merchant offers to IL consumers via newsletters and email campaigns and ensure reciprocal marketing from merchants. • Managing sales and marketing budget.• Liaise with analytics teams to analyze marketing actions and optimize programs (program optimization).• Software & tools: Google analytics, HTML templates, Facebook ads, etc

As a Marketing coordinator at this global leader in voice, messaging, mobile Internet and billing for communications. My areas of responsibilities included:• Internal Events: build and manage events for management, marketing, and sales teams.• Industrial events: managing and executing all event logistics. • Budget Management: Planning, building, ongoing support, financial reports. • Building and developing tools for the sales and marketing units, such as promotional items, print production and marketing campaigns.• Content Management: For internal on-line site, promotional and branded items

The scope of my duties included:•Event Producer: fairs, division activities, companies events.•Welfare and Grant Budget Manager.•Consultancy: Guidance for the HRBP and PAs.2004-2006 PA for QA VP at Amdocs