Senior Ux Designer
CurrentLeading teams of talented UX/UI designers including onboarding new employees, and mentoring team members. Working on major complex systems, market leading user centric apps and marketplaces. FOX Studios LA – 2019 to 2020 - Led a team of UX/UI designers crafting a complex system for broadcast teams, executives, finance, and more.Developed trafficking solutions for on-air broadcast and cable networks, significantly impacting over $4 billion in annual revenue from entertainment and sports programming. Developed, prioritized, and delivered product roadmaps that align with business objectives.I worked remotely from Tel-Aviv as well as in the corporation studios located in Los-Angeles.Shufersal – 2020 to 2022 - Israel's largest supermarket chain, offering a wide range of groceries, household items, and e-commerce services. I’ve led a team of UX/UI designers launching and crafting, Shufersals new marketplace and new loyalty program “Supreme”.Working closely with Tech, QA, business stakeholders to building product roadmap and execution plans to deliver a superior web and app experience.Delivering innovative, market-leading solutions from initial concept through to launch, ensuring the creation and delivery of innovative solutions that satisfy customer needs and align with the company's long-term vision.Isracard - 2022 to now - Israel's leading credit card company, offering financial services and payment solutions for businesses (B2B) and consumers (B2C). Took ownership on the companies leading assets. Mentor a best-in-class product design team. Conducted a cutting edge design centric workshops. Running user research, including user interviews, usability testing, journey mapping, delivered prototyping.Collaborating with PM’s define product requirements, features, priorities, and clearly communicate them to development teams.Gain a deep understanding of customer needs, pain points, and behaviors to advocate for a user-centric product experience.