Michael O Rourke Email & Phone Number

Dublin, IE

Dublin, County Dublin, Ireland

Dublin, Leinster, Ireland

The written word matters most in business communications

The Maze, Lisburn, Co. Down, Northern Ireland.

Company Director of Down Royal Racecourse which is owned by Merrion property Group Limited, Dublin.Horse racing has taken place at Down Royal since the 17th century. It was named as Ireland's 'Racecourse of the year' in 2017, awarded by the Irish Racegoers' Consultative Forum. There is an investment strategy in place to enhance the racetrack and racecourse.

Ballymany, The Curragh, Co Kildare

Strategic Planning lead for Horse Racing Ireland, Head of Marketing Dept running national-level campaigns along with customised marketing advice and support for individual racecourses, overall media communications and public affairs management.

Leopardstown, Foxrock, Co Dublin

Reporting to the CEO Horse Racing Ireland (HRI), I had full P&L responsibility for Leopardstown, Fairyhouse, Navan and Tipperary Racecourses.Our racecourses accounted for attendances of 240,000 race goers (23% of the national market) and a wide range of auxiliary revenue streams from concerts,corporate hospitality and general events.Managing four.

The Curragh, Co. Kildare

Responsible for all consumer and corporate marketing communications for HRI. Integrated campaigns delivered growth in racing attendances at Irish race-meetings from 1.1m to 1.46m over the five-year period 2003-2007. The insight behind this success was to re-position racing from sport to leisure in our consumer marketing. I grew the ‘share of voice’ for.

The Curragh, Co. Kildare

The role included all sales and marketing activity for the Curragh Racecourse and press relations for the Turf Club, the Governing Body for Irish racing ( est 1790) I achieved close to double the average attendance per meeting over the term of my employment with modern era record attendances at the Derby and all other Classic meetings. I secured close to.

Dublin

Responsible for the launch and continuing promotion of British Midland on the Dublin-London Heathrow route.Successful market-entry tactics and a 'local voice' marketing strategy combined with the insight that punctuality mattered most on a predominantly business route led to 30% market share within three years of launch and the highest average load factor.

Dublin

Initially Publicity Officer with a broad remit across Marketing,PR and Corporate Communications I was given responsibility for the promotion of peat briquettes in a falling market threatened with legislation against burning smoke-issuing fuels in the Greater Dublin area.I conceived and managed a national TV and Radio campaign for briquettes based on.

Dublin

Account Exec in a small and successful agency,with claims to be Ireland's oldest ad.agency,part of the long-established Eason and Son company with an extensive retail and distribution network. Worked across all agency disciplines including copy-writing,media buying,new business pitches and account management. Initiated,pitched and secured a breakthrough.

Post Graduate Certificate, Business Innovation And Entrepreneurship

Bachelor Of Arts (Honours)Humanities, Creative Writing And Philosophy, (1St)

Rds-Ucd Business School Leadership Programme, Business Strategy And Planning, Certificate

Leadership Programme for Small and Medium Sized Enterprises - Customised executive education based on candidate selection from business.

Digital Marketing Certificate, Digital Communication And Media/Multimedia, Pass

Marketing (Diploma Course), Marketing/Marketing Management, General, Pass

Advertising Management ( Certificate), Advertising, Pass

Bachelor Of Education (B.Ed.) And Catechetics Programme, Educational Psychology,Philosophy,Communications ,English

Activities and Societies: Student's rep to College Board 2 years,Dramatic Society,Editor College Mag ' DASS' 2 years,

Education record