Matthew O'Reilly Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Manage and lead a direct report for whom I am responsible for their professional growth and development, and for ensuring they meet all their ROAS, customer growth, and brand awareness targets.• Formulate, strategise and present performance media strategies, collaborate with online media publishers, and oversee the day-to-day campaign optimisations to deliver high-impact digital advertising.

Melbourne, Victoria, Australia

• Lead weekly performance meetings and present multiple times a week to broader client and agency teams.• Responsible for the planning and launch of all campaigns within the product verticals I took the lead on.

Melbourne, Australia

• Collaborated with agency and client stakeholders to execute performance media campaigns across DV360, Google Ads, SA360, Campaign Manager, Facebook Ads, and LinkedIn Ads.• Designed and produced a bespoke media dashboard using a combination of direct connections andcustom APIs that was entirely self-serviceable for the clients. This dashboard solution collectively savedhundreds of hours of writing reporting requests, data extraction, and producing reports.

Melbourne, Victoria, Australia

• Partnered with QUT eSports Society to sponsor their 1v1 Counterstrike tournament streamed on Twitch.• Utilised social advertising to build up a pre-launch mailing list to create hype and begin to developrelationships with potential users and run beta testing.• Designed an SEO and content strategy including partnerships with Australian Twitch streamers to buildawareness and back-links.

Melbourne, Australia

• Working in the Product Marketing team, I was the intermediary between internal teams such as Product, Legal, Brand Marketing, and Experience Design. My focus was on bringing in quality new-to-bank customers that had a high lifetime value through end-to-end management of marketing campaigns.• Assisted in the design, development, and implementation of integrated and multi-channel productmarketing campaigns.• Championed A/B split testing on ME Bank’s landing pages on behalf of the Product Marketing team,successfully launching 25+ tests on the website.

Melbourne, Australia

• Liaised with creative and media agencies to ensure the timely dispatch of advertising assets via appointedmarketing channels.• Processed the majority of invoices for the Product Marketing team and was responsible for tracking the multi-million dollar marketing budget.

Brisbane, Australia

• Attended the UQ iLab Accelerator bootcamp to develop the idea further• Onboarded a team of 8 tutors covering a range of subjects such as English, maths, physics, and business.

Morayfield

Responsible for the day-to-day operation of the service department including supervising and organizing the actions of other front end employees

Sales and customer service, POS operation, and collecting and dispatching online orders.

Brisbane

Attending UBER Information Evenings and talking to potential customers on behalf of the company. Discussing the services offered by Runaround and using my sales skills to convince these potential customers to become paying customers.

Brisbane

Working in a team with 8 other interns, I assisted 5 start-up social enterprises worth through their marketing and sales problems over the course of the 15-week program.

Brisbane, Australia

Supporting the co-founder by completing tasks set by him relevant to design, marketing and increasing sales of the start-up business.