Simone Morellato Email & Phone Number

Palo Alto, California, Us

• Built and led a high-performing global remote team of 15, covering product, technical, and competitive marketing across the US, Europe, and India. Led our team within a business unit that grew from approximately 20 to 3,000 employees, and a product portfolio that expanded from one to over 20 products.• Led the go-to-market strategy, including product marketing, community engagement, and web initiatives, while collaborating with cross-functional teams to ensure a coherent strategic narrative.• Successfully launched 20+ products and solutions, most recently AI-focused ones like Tanzu TAS-AI and Tanzu Intelligent Assist. TAS-AI originated from a Hackathon competition during VMware Explore, where my team collaborated with engineers to build it and won first place. This innovation has since become a demand-generation engine for the product.• Invented the "Tanzu Bot" to automate responses to hundreds of analyst questions, reducing response time from weeks to days, thereby streamlining the workflow and reducing the burden of cumbersome reports on my team.• Served as a top go-to speaker at internal quarterly business reviews, analyst calls, and all-hands meetings, as well as industry conferences and customer events, entrusted with sharing product strategy and engaging with stakeholders up to the C-level.• Created and scaled Tanzu TechZone, a strategic content hub that quadrupled user engagement within its first year reaching 20k monthly views and 5k+ monthly users. It provides customers with access to product and solution collateral and equips the sales team with real-time insights.• Selected for a senior leadership cohort to drive VMware's strategic SaaS transformation, leading initiatives that refined organizational OKR frameworks. Identified key gaps, helped align the organization, and bolstered efficiencies, resulting in improved collaboration and focus among 30,000 employees

Palo Alto, Ca, Us

• Spearhead the technical product marketing and developer evangelists team at VMware• Oversee the entire Tanzu product suite, designing and championing public marketing materials• Enhance technical proficiency of internal teams, partners, and customers, accelerating product understanding and usage• Provide a customer voice to Product Managers and Engineering teams• Craft web and social media content, product demonstrations, and lead technical sales enablement initiatives

San Francisco, Ca, Us

• Led technical product management efforts, managing a team of 4 senior technical product managers.• Directed the development of prototypes to validate new feature directions with customers and prospects.• Oversaw internal and external content creation, including white papers, blog posts, videos, and technical sales presentations.• Presented to large and small audiences at trade shows and meetups, enhancing brand visibility and market penetration.

San Mateo, Ca, Us

• Established and led the solutions marketing team from the ground up.• Developed and delivered sales training, white papers, videos, presentations, and competitive analysis, driving product adoption and sales growth.• Defined strategy and authored content for the company’s blog and website, enhancing online presence and engagement.• Led systems integration projects and served as subject matter expert at sales events, conferences, and client meetings.

San Francisco, California, Us

• Developed technical collateral such as best practice and deployment guides, white papers, FAQs and videos for the new Riverbed storage delivery product: Granite. • Served as a subject matter expert for the system engineering organization on my main areas of expertise which include storage architectures, networking, virtualization, disaster recovery and wan optimization.

San Francisco, California, Us

San Jose, Ca, Us

• Managed and evangelized the field trial programs for the new Storage Media Encryption feature of MDS product line.• Provided technical documentation and support to field trials and managed status reporting. • Delivered US wide storage area network and MDS training to professional service and sales engineers within Cisco. • Presented in customer visits, press interviews and trade shows.• Provided hands-on management of the technical marketing lab.

San Francisco, Ca, Us

• Founded and managed all operations of this mobile applications startup company.• Developed organization from initial concept through product launch.• Negotiated contracts and terms with large customers, including Samsung.• Managed online campaigns, including banner ads, press releases, user reviews, etc.• Created all sales collateral, company website, and online product demonstrations.

San Diego, Ca, Us

• Built QA team from the ground up.• Managed and provided hands-on support to functional, system, performance and regression test projects and teams. • Defined and executed test plans and scripts, documented testing results and ensured the resolution of defects.• Designed and delivered status reports to executive management.

San Jose, Ca, Us

• Managed and restructured Cisco worldwide failure analysis process by providing end-to-end root cause investigation for Cisco Cat6k and MDS 9000 switches.• Worked with contract manufacturers and engineering for all test process issues, cases closure review, information gathering tools, internal technical contacts, customer and account team communications, and new product introduction.

San Jose, Ca, Us

• Held responsibility for testing software, firmware, and hardware of the Cisco MDS 9500 family of switches.• Developed and executed test plans for hardware redundancy features; executed frequency and voltage testing on power supplies; verified and stressed hardware resilience and aging using temperature and vibration chambers.

• Designed and developed CISCO MDS initial features.• Developed and executed test plans for feature and interoperability testing. • Developed test programs, scripts, and tools. For example, I developed in C++ a Fibre Channel, and SCSI emulator.

Las Vegas, Nv, Us

Apps and Cloud Management Tech Zone

Strategic Marketing Management

Master, Electrical Engineering And Computer Science