Simone Morellato Email and Phone Number
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Hi there!Thank you for visiting my profile. I’m Simone Morellato, a marketer, builder, and product innovator with over 20 years of experience driving growth and innovation at technology companies. I've built and led high-performing teams in-person and remotely, launched successful multi-million dollar product portfolios, and spearheaded impactful go-to-market strategies for industry leaders like Broadcom, VMware, Cisco, and Riverbed, as well as innovative startups like Andiamo (acquired by Cisco), Astute Networks, Apcera (acquired by Ericsson), and Cloudian. My passion is creating strategic marketing content that translates technical jargon into compelling customer stories to drive demand and leveraging AI to streamline workflows and enhance productivity. ➡ Marketer: I create strategic marketing content that translates technical jargon into compelling customer stories that drive demand and sales growth ➡ Builder: I build global teams from zero to many, coach my team members to excel, and maintain high retention rates even during periods of change and turbulence ➡ Innovator: I launch and market a diverse range of products, from consumer applications (one of which was in the top 100 leaderboard for several weeks) to enterprise portfolios of products (up to $2B ARR) ➡ AI Trailblazer: I develop AI bots to streamline marketing and sales enablement workflows; my other AI bots help laid-off professionals find new jobs faster and people with dietary restrictions find safe meals at restaurants.
Project Sveltos
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Fractional CmoProject Sveltos Sep 2024 - Present -
Senior Director Product MarketingVmware Tanzu May 2021 - Sep 2024Palo Alto, California, Us• Built and led a high-performing global remote team of 15, covering product, technical, and competitive marketing across the US, Europe, and India. Led our team within a business unit that grew from approximately 20 to 3,000 employees, and a product portfolio that expanded from one to over 20 products.• Led the go-to-market strategy, including product marketing, community engagement, and web initiatives, while collaborating with cross-functional teams to ensure a coherent strategic narrative.• Successfully launched 20+ products and solutions, most recently AI-focused ones like Tanzu TAS-AI and Tanzu Intelligent Assist. TAS-AI originated from a Hackathon competition during VMware Explore, where my team collaborated with engineers to build it and won first place. This innovation has since become a demand-generation engine for the product.• Invented the "Tanzu Bot" to automate responses to hundreds of analyst questions, reducing response time from weeks to days, thereby streamlining the workflow and reducing the burden of cumbersome reports on my team.• Served as a top go-to speaker at internal quarterly business reviews, analyst calls, and all-hands meetings, as well as industry conferences and customer events, entrusted with sharing product strategy and engaging with stakeholders up to the C-level.• Created and scaled Tanzu TechZone, a strategic content hub that quadrupled user engagement within its first year reaching 20k monthly views and 5k+ monthly users. It provides customers with access to product and solution collateral and equips the sales team with real-time insights.• Selected for a senior leadership cohort to drive VMware's strategic SaaS transformation, leading initiatives that refined organizational OKR frameworks. Identified key gaps, helped align the organization, and bolstered efficiencies, resulting in improved collaboration and focus among 30,000 employees -
Director, Technical Product MarketingVmware 2017 - May 2021Palo Alto, Ca, Us• Spearhead the technical product marketing and developer evangelists team at VMware• Oversee the entire Tanzu product suite, designing and championing public marketing materials• Enhance technical proficiency of internal teams, partners, and customers, accelerating product understanding and usage• Provide a customer voice to Product Managers and Engineering teams• Craft web and social media content, product demonstrations, and lead technical sales enablement initiatives -
Director Of Technical Product ManagementApcera May 2015 - Jan 2017San Francisco, Ca, Us• Led technical product management efforts, managing a team of 4 senior technical product managers.• Directed the development of prototypes to validate new feature directions with customers and prospects.• Oversaw internal and external content creation, including white papers, blog posts, videos, and technical sales presentations.• Presented to large and small audiences at trade shows and meetups, enhancing brand visibility and market penetration. -
Director Of Solution MarketingCloudian Inc Mar 2014 - May 2015San Mateo, Ca, Us• Established and led the solutions marketing team from the ground up.• Developed and delivered sales training, white papers, videos, presentations, and competitive analysis, driving product adoption and sales growth.• Defined strategy and authored content for the company’s blog and website, enhancing online presence and engagement.• Led systems integration projects and served as subject matter expert at sales events, conferences, and client meetings. -
Technical Marketing ManagerRiverbed Technology Jan 2013 - Feb 2014San Francisco, California, Us• Developed technical collateral such as best practice and deployment guides, white papers, FAQs and videos for the new Riverbed storage delivery product: Granite. • Served as a subject matter expert for the system engineering organization on my main areas of expertise which include storage architectures, networking, virtualization, disaster recovery and wan optimization. -
Senior Technical Marketing EngineerRiverbed Technology Mar 2011 - Dec 2012San Francisco, California, Us -
Senior Technical Product ManagerCisco Jun 2010 - Apr 2011San Jose, Ca, Us• Managed and evangelized the field trial programs for the new Storage Media Encryption feature of MDS product line.• Provided technical documentation and support to field trials and managed status reporting. • Delivered US wide storage area network and MDS training to professional service and sales engineers within Cisco. • Presented in customer visits, press interviews and trade shows.• Provided hands-on management of the technical marketing lab. -
Ceo And FounderJustapps Oct 2009 - Mar 2011San Francisco, Ca, Us• Founded and managed all operations of this mobile applications startup company.• Developed organization from initial concept through product launch.• Negotiated contracts and terms with large customers, including Samsung.• Managed online campaigns, including banner ads, press releases, user reviews, etc.• Created all sales collateral, company website, and online product demonstrations. -
Quality Assurance ManagerAstute Networks Jan 2006 - Apr 2010San Diego, Ca, Us• Built QA team from the ground up.• Managed and provided hands-on support to functional, system, performance and regression test projects and teams. • Defined and executed test plans and scripts, documented testing results and ensured the resolution of defects.• Designed and delivered status reports to executive management. -
Technical Project ManagerCisco Systems Nov 2004 - Dec 2005San Jose, Ca, Us• Managed and restructured Cisco worldwide failure analysis process by providing end-to-end root cause investigation for Cisco Cat6k and MDS 9000 switches.• Worked with contract manufacturers and engineering for all test process issues, cases closure review, information gathering tools, internal technical contacts, customer and account team communications, and new product introduction. -
Senior Qa EngineerCisco Systems 2003 - 2004San Jose, Ca, Us• Held responsibility for testing software, firmware, and hardware of the Cisco MDS 9500 family of switches.• Developed and executed test plans for hardware redundancy features; executed frequency and voltage testing on power supplies; verified and stressed hardware resilience and aging using temperature and vibration chambers. -
Software EngineerAndiamo Systems Inc 2000 - 2003• Designed and developed CISCO MDS initial features.• Developed and executed test plans for feature and interoperability testing. • Developed test programs, scripts, and tools. For example, I developed in C++ a Fibre Channel, and SCSI emulator.
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Vice President MarketingVmware Apps And Cloud Mgmt Tech Zone Jan 2000 - 2001Las Vegas, Nv, UsApps and Cloud Management Tech Zone
Simone Morellato Skills
Simone Morellato Education Details
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Stanford University Graduate School Of BusinessStrategic Marketing Management -
Università Degli Studi Di PadovaElectrical Engineering And Computer Science
Frequently Asked Questions about Simone Morellato
What company does Simone Morellato work for?
Simone Morellato works for Project Sveltos
What is Simone Morellato's role at the current company?
Simone Morellato's current role is Sr. Director of Marketing | Marketer, Builder, Innovator | AI Trailblazer, Kubernetes Enthusiast | Help Tech Companies Articulate Product Value and Differentiate it in the Market.
What is Simone Morellato's email address?
Simone Morellato's email address is sm****@****are.com
What is Simone Morellato's direct phone number?
Simone Morellato's direct phone number is +165070*****
What schools did Simone Morellato attend?
Simone Morellato attended Stanford University Graduate School Of Business, Università Degli Studi Di Padova.
What are some of Simone Morellato's interests?
Simone Morellato has interest in Docker, Kubernetes, Finance, Tennis, Golf, Iphone Apps.
What skills is Simone Morellato known for?
Simone Morellato has skills like Storage, Virtualization, Cloud Computing, Storage Area Networks, Tcp/ip, Linux, San, Cisco Technologies, Data Center, Mobile Devices, Switches, Product Marketing.
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