Morena V. Email & Phone Number

LifeBeats is a career and corporate-wellness coaching practice that helps individuals define and develop their strategic advantages and leadership competencies in order to create careers, businesses, and lives that thrive. •Provide one-on-one coaching services to entrepreneurs and corporate professionals focused on new business launches and life/career transitions, resulting in salary increases of 2x and executive title designations.•Graduated from CTI’s Coach Training program, widely recognized as the most rigorous coach training and certification program in the industry.

New York, Ny, Us

Bottomless Closet’s mission is to help disadvantaged New York City women become self-sufficient through a comprehensive program that begins with business attire and interview preparation and continues with professional development, financial management and personal enrichment. •Provide culturally-sensitive, bilingual (Spanish), one-on-one assistance to women preparing for job interviews: review and revise client resumes, coach clients on interviewing techniques, identify personal interests, connect clients with community resources, and outfit clients in interview apparel.

Beauty Launchpad and FearNoBeauty.com are print & digital trade publications serving beauty and fashion industry professionals. •Cover beauty product launches, celebrity stylists, professional industry trends/techniques, and interview celebrity brand ambassadors such as Mario Lopez, Vanessa Minnillo and Amanda Seyfried. •Create “talking head” videos and assist NYC Senior Editor in execution of fashion/beauty photo shoots. •Photograph and film coverage of key events such as New York Fashion Week.•Provide marketing/social media strategy for FearNoBeauty.com.

London, England, Gb

Ooyala is the leading industry provider of online video management, delivery, syndication, and ad monetization platforms for top brand marketers, creative agencies, and publishers. •Served as single-point-of-contact and consultative partner helping customers strengthen brands and grow profits through use of online video, live streaming, and mobile video experiences (40+ accounts representing over $2M in recurring revenue). •Increased ACV for key client by 25% within 3 months of initial engagement, sold additional product licenses to new departments, and drove broader product adoption in collaboration with sales executives. •Negotiated renewals and converted month-to-month & annual customers to multi-year contracts complete with upfront payments, positively impacting predictable revenue streams and capital infusions. •Managed Bloomberg.com’s high-profile migration to Ooyala’s Backlot system for both VOD and live TV web.•Led the launch of American Greetings’ “Holiday Pics and Wishes” campaign within weeks of contract start date, AG’s first ever user-generated video greeting card campaign which netted 12K+ new paying subscribers.•Oversaw the successful development and launch of Varsity.com’s custom VOD and Live video players, resulting in Varsity becoming one of Ooyala’s top video delivery accounts. •Worked with Cisco in developing “first-of-its-kind” cue tone solution for live ad delivery within iPad feed. •Launched Account Manager training framework and tools for new-hires reducing ramp-up time. •Led cross-functional team focused on new product development by collating and prioritizing customer requirements and new feature requests based on positive and negative impact to the business.•Performed remote and in-person product training, providing guidance on video strategy and implementation paths as new features and functionality became available.

As a participant and supporter of NYWSE's 6-month inaugural incubator program, I have supported PublicStuff from concept to current build-up and launch. PublicStuff is a web 2.0 social enterprise/technology company that aims to increase civic participation, accountability, community, and transparency by connecting citizens with their local leaders. Through an online citizen portal, mobile application, and SaaS CRM system designed for local governments, PublicStuff aims to modernize the way our local communities and government leaders communicate and deliver services.We have had success in obtaining initial seed funding, and in collaboration with our partners, both the New York Women Social Entrepreneurs and Good Company Ventures incubator programs as well as the Fast Forward Fund, we are moving ahead with development and a pilot program.

The Vattuone Group is a boutique communications consultancy specializing in developing and executing marketing, branding, strategic messaging, funding, and social media campaigns for progressive clients interested in "doing good" through business and/or advocacy efforts. •Acquired and grew client accounts, identified partnership opportunities, conducted sales pitch presentations, and managed the execution of marketing, branding, and sales collateral projects for C-level clients.•Developed key messaging, strategy, and brand architecture platform for technology company that included discovery interviews, competitor landscape evaluation, and brand strategy analysis.•Wrote business plan, sales, and marketing collateral for technology client resulting in $2M capital infusion. •Helped first-time entrepreneur raise $50,000 in seed funding while attracting clients to pay for pilot program. •Conducted customer/market research and wrote marketing plan, sales, and investor pitch presentations for tech start-up developing a web portal, mobile application, and CRM system for local government.•Contributed over 1,000 pro bono hours to New York Women Social Entrepreneurs business incubator program, successfully advising 6 start-ups while developing relationships in the investor community.

Direct publicity campaigns and develop branded collateral in collaboration with agency’s President.• Pitch national/local media and provide communication planning to organizations in and outside New York City.• Research communication trends in green marketing, sustainability, and social media examining how digital tools can empower organizations to promote business, build brand loyalty, and contribute to triple bottom line.•Write business/marketing plans, white papers, and pitch letters.

OpenTV is a global, publicly traded media technology firm offering advanced interactive television, IPTV, and addressable advertising solutions.•Redesigned and re-branded OpenTV.com to align company's public image with new mission statement and evolving product offering by developing web copy and design, earning recognition award from CEO.•Fashioned critical presentations for high-profile audiences including investors and the Board of Directors and drafted initiative-oriented content for executives to ensure message consistency.•Collected and analyzed market research for DTV and set-top box industries, and constructed executive reports for emerging markets.•Provided executive-level strategy/communications, market research, special event planning, and departmental support to CEO, CFO, SVP of Sales & Marketing, and Vice President of Marketing.

In collaboration with executive producers and crew, assisted in the production of a nightly online news show contributing show topics, stories, and scripts.

Conshohocken, Pa, Us

Lash Group is a healthcare consulting company providing strategic design and delivery of biotech and pharma patient assistance programs. The firm also provides private payer/Medicare/Medicaid reimbursement strategy/surveillance.Conducted market research and performed competitor analyses on behalf of top biotechnology and pharmaceutical companies. Advocated on behalf of under-insured and uninsured patients in need of life-saving cancer therapies. Served as Lash sales trainer, speaker, and reimbursement expert at high-profile industry events.•Conducted market research and analysis to capture responses to new technologies, drug offerings, and medical procedures and delivered results and recommendations to clients.•Performed surveys and discovery interviews with key market stakeholders to assess viability of clients’ drugs.•Sold agency services directly to providers, alongside client sales representatives, in customer-facing role and represented Lash and client accounts at national trade events and medical site visits. •Developed communication deliverables for top-tier clients like Genentech, Novartis, and Sanofi-Synthelabo including public policy training presentations, benefit communication plans, and branded newsletters. •Functioned as liaison between clients, healthcare providers, and patients and managed the reimbursement process from end-to-end. •Helped clients navigate public policy and regulatory processes.•Selected by management from pool of 400 associates to undergo speaker certification.

Mediated and provided bilingual (English/Spanish) case management expertise to consumers involved in disputes with national and local businesses. Conducted public relations campaigns and delivered financial education workshops to local community groups.

Oakland, California, Us

Managed the negotiation, purchase, art production, and delivery of customized products and apparel for Bay Area promotional products company. Trained new employees and managed vendor and client relationships with top Fortune 500 companies.Collaborated with Operations and Engineering to build the first, patented online procurement system used in online promotional products industry.

San Francisco, Ca, Us

After competitive audition process, selected as on-camera television reporter for NBC affiliate KRON-TV Channel Four "First Cut" - a young-adult news show broadcast throughout Northern California.

Bachelor Of Arts, History With A Course Concentration In Public Policy

Training: Integrative Harm Reduction Psychotherapy With Dr. Andrew Tatarsky & Dr. Jenifer Talley

Course: Motivational Interviewing That Promote Client-Centered Readiness To Change

Course: Dialectical Behavior Therapy For The Real World: Apply Dbt For Various Clients

Co-Active Personal, Organizational, & Leadership Development Coaching

Certification, Certified Presenter