• Led and optimized the performance of a 25-person department, including 1 director, 2 managers,2 account executive teams, and 2 membership retention teams.• Developed and executed the Go-to-Market & retention strategies for 7 ticketing products, achieving a 12% increase in total revenue and exceeding departmental expectations.• Revamped compensation plans and created team structures to maximize personnel skill sets, generate career growth opportunities, and foster a high-performance revenue culture.• Evaluated and upgraded the department’s technology stack, increasing reporting efficiency by 90%, outbound call efficiency by 80%, and reducing total expenses by 20%.• Collaborated with various department leaders to identify levers for financial uplift through integrated campaigns, pricing optimization, and strategic business planning.• Forecasted expenses, revenue budgets, and set quotas for the department.

• Oversaw the performance of a 16-person department, including 2 managers and 14 sales &membership retention account executives.• Enhanced the organization’s account health scoring system and launched a data-driven campaign to achieve the highest membership renewal in the organization's history.• Designed and executed training modules to enhance skills in sales & renewal techniques, upselling,cross-selling, and professional development.• Partnered with Business Analytics to develop and implement systemic revenue pipeline reporting,significantly increasing forecasting efficiency and accuracy across all revenue streams.• Created and launched a comprehensive onboarding program and playbook, ensuring new hires were fully equipped to assume their duties within two weeks of their start date.

• Recruited, managed, and coached a team of 8 full-cycle account executives who consistently metrevenue quotas and averaged 2 promotions per sales cycle.• Instilled a consultative sales & renewals approach focused on thorough customer needs analysis and fostered a sales culture driven by positivity, accountability, and self-improvement.• Directed the organization’s group sales & renewal strategy, generating an additional $500k in revenue and surpassing the previous group ticket sales record by 30%.• Empowered the team to create 10+ new revenue streams and guided them through the approval and execution phases.• Led the creation and curation of all group sales content for the sales and renewals cycles.

• Managed and grew the largest book of business on the team, accounting for over 36,000 group tickets and $800k in revenue, while consistently exceeding sales quotas.• Led the team in B2B appointments and closing self-prospected leads across various industries.• Closed the organization’s first-ever “ticket tie-in” program, resulting in the sale of over 1,200 tickets.• Developed a Hispanic-based book of business, resulting in over 2,500 net new group tickets.• Trained and mentored junior associates through the execution of their group ticket sales campaigns, contributing to their professional development and success.

• Managed the day-to-day sales activities of 10 representatives, driving the department's progresstowards a $1M revenue goal.• Inherited a $65K revenue goal deficit and successfully reduced it by 64% within 4 months.• Forecasted department revenues, established goals, and projected attendance for home games.

• Generated over $328K in revenue which exceeded quota by 20% and led the sales department intotal revenue and tickets sold.• Managed the contracting, planning, and execution of grassroots events with audiences of 300+attendees.• Delivered exceptional account management to over 350 accounts including premium season seatholders, partial plan holders, community partners, marketing partners, corporate partners, and youthsoccer partners.

• Fulfilled and managed contracted community partnerships, worth over $300K in revenue.• Coordinated the planning and execution of the “Chivas at the Park” program, achieving abreakthrough enrollment of 23,000 participants.• Strategically collaborated with over 250 community groups, increasing average home gameattendance by 18%.