Ivan Moreno Email & Phone Number

Greater Chicago Area

Greater Chicago Area

● Developed complete digital content strategy in collaboration with senior investigative journalism and government policy staff for compelling content and web experience, significantly increasing web traffic, social media engagement, email contacts and donations.● Drove digital re-branding efforts through new media campaigns including email marketing with a list of 40,000 contacts that received regular, targeted and responsive emails.● Maintained a strong voice in directing, from concept to implementation, digital advertising across social media channels and the web, including $40,000 a month in Google Search ads.● Analyzed digital traffic and instituted benchmarks to fine-tuned organizational goals and priorities based on concrete metrics utilizing Google Analytics, Search Console and Google Tag Manager.● Drove engagement across a broad range of target audiences by leveraging trends and best practices for organic digital content management. Increasing web traffic by 20% monthly, doubling social engagement rates and quadrupling web traffic through email.● Created HTML and CSS design for digital content including graphics, photos, images, video and audio making journalistic content more engaging and visually appealing.● Implemented artistic and engaging web design and web content using Adobe Creative Suite for web properties and new media campaigns including email marketing creating interactive and stylish digital experience.

Greater Chicago Area

● Created first organizational communications strategy with integrated goals from community organizing and public policy departments and journalism publications.● Increased followers for Facebook by 400%, Twitter by 1,600%, and web traffic by 50% in 5 months.● Consistently placed organization in traditional media news stories in radio, television and print by developing press contacts and creating compelling press materials.● Analyzed content and efficiency in means of communication to diverse audiences, and aggressively implemented new methods to gain traditional and new media exposure.● Drove traffic with engaging content using multi-media to drive organizations core messages which resulted in significant increases in web traffic, SEO, social shares, and awareness of organization’s core message.

Chicago

● Created and executed a communications, public relations and marketing strategy planned collaboratively with policy, research, field and legal departments to educate, mobilize and empower more than 50,000 security officers, janitors and food service workers throughout seven states in the Midwest.● Developed innovative methods of developing brand in ever changing traditional and new media environments, increasing followers, subscribers and email opt ins by 25%.● Doubled traditional media exposure in campaigns for several media markets, created and maintained media relations in Chicago, Milwaukee, Detroit, Indianapolis and Columbus, Ohio.● Monitored media landscape and established relationships to develop opportunities for more traditional media exposure and gauge brand opportunities.

Greater Chicago Area

● Empowered workers through training and education to form an organization on the job.● Established and developed strategic coalitions among political and community groups expanding community engagement and organization’s core message to a targeted audience.● Prepared workers to speak publicly and share their story to lend a human face to complex issues and influence public opinion.

Shijiazhuang, Hebei, China

● Designed and produced a complete set of print and digital fundraising material for new audiences in Chinese, American, and European markets.● Collaborated with international staff to for content strategy including translations to conform to marketing campaigns in Europe and the United States, with special attention to cultural and linguistic differences.● Created content and content strategy working directly with Chinese clergy and NGO staff in relief services provided to orphans, the elderly and individuals living with HIV/ AIDS.

Bachelor'S Degree, Philosophy

Bachelor Of Arts (B.A.), History

International/Global Studies