Rodrigo Moreno Email & Phone Number

Buenos Aires Province, Argentina

Our Fintech Holding focuses on giving online lending solutions in developing markets. Its diverse companies leverage data generated through different sources to provide fully automated, real time funding services for the consumer markets. Portfolio companies include Adelantos.com which are leaders in their target markets originating more than 15.000 loans.

Designed and implemented the commercial fit for M&A acquisition targets and Led the end-to-end integration plan including all companies areas: IT, Commercial, Marketing, Product, Operations, HR, Legal, Financial; among others. Responsible for scouting and training the integration team as well as for the design of the final two-companies joint structure and.

Greater Buenos Aires, Argentina

Responsible for the performance, developing and improvement of the Hotels Business Unit. In charge of defining the business & pricing strategy and assure the alignment of the all the areas (IT, Product, Finance, Marketing, etc) of company behind a common goal in the hotel business, with full P&L responsibility

Buenos Aires

Responsible for the commercial and revenue performance of the hotels BU. Worked closely with BU Head to define strategy and ensure implementation across different areas of the company.

Zürich Area, Switzerland

• I led a team of 6 managers in delivering strategic solutions to existing commercial challenges in order to drive enhanced margins and sustainable business success across a number of Unilever categories. The projects.
• Presented Board Members and Category Owners with a category growth Strategy for a €2Bn European business, providing a 5%+ CAGR plan for upcoming years. This was accompanied by a €50m+ saving identification to fuel.
• Delivered turn-around category Strategy for a €1.7Bn European business, identifying potential growth areas, portfolio offering evolution together with a €60m+ savings plan to reinvest in the category.
• Delivered route to market strategy for Unilever’s Nigerian Laundry and Skin Cleansing business worth approximately €0.5bn delivering more than 1000 bps. in savings.
• Facilitated best practice sharing across the Unilever Internal Consulting community to ensure that Category experiences were used to drive enhancements in the Unilever consulting standards and processes.

• On the request of the Global Management Board, I led a team of 5 in reviewing the Global Product Innovation process which involved in-depth analysis of the process failures that had led to multimillion-pound loss, and.
• Review of Global Innovation process (over £250mn budget on an annual basis) via structured interviews with senior stakeholders from different areas followed by fact-based reporting
• External benchmark analysis (i.e. NASA innovation process), which together with internal learnings and proposals, uncovered several improvement areas for the BAT Innovation process
• Delivered recommendations to the Management Board that were subsequently adopted and resulted in the redefinition of global internal governance protocols and a review of critical current global marketing projects. The.

London, United Kingdom

• Focusing on Marketing and Sales processes, I was in charge of leading process review projects for Market entities and Global Processes. Leading teams of up to 9 managers, I was responsible for identifying key business.
• Worked with Management teams across the world to identify the key risks and to audit the supporting processes underpinning entities delivering £5-200mn profit to the BAT Group.
• Worked together with entity top teams and senior global management to optimize business processes across all functions (Finance, Marketing, Operations, HR, Corporate Affairs, Sales and Distribution, Legal, Supply.
• Led large remote senior teams (10-15) in commercial process reviews at global, regional and entity levels (i.e. pricing and excise, marketing investment evaluations, anti-illicit trade, trade marketing, etc.)
• Led and participated in 5 week commercial entity audits (Canada, Sweden, Norway, Denmark, Venezuela, Poland)

Buenos Aires, Argentina

• Based in Buenos Aires, I participated in and led a number of Regional commercial Audits with the added responsibilityof ensuring that robust Risk and Management processes were in place across the Latin American.
• Co-led business audits in the Regional offices and Latin American markets with an expertise in Trade Marketing, Brand Management and Portfolio Deployment.
• Performed entity risk management at cluster level (Argentina, Paraguay & Uruguay) which identified material risks to the entities (+£10mn impact) and delivered risk mitigation plans to accept, mitigate or manage the.

Buenos Aires, Argentina

• Leading a team of 4, I was in responsible for all the financial analyses of brand marketing. This included on-going marketing processes such as brand cycle plans, price changes, resource allocation analysis.
• Recruited and led a team of 4 in performing on-going and ad hoc commercial finance activities
• Developed and implemented the Pricing & Excise mid and long-term strategy for the business cluster (Argentina, Uruguay & Paraguay), which subsequently delivered over 2% market share growth in key brands for the cluster
• Developed a global finance methodology measuring the impact of brand investment in the mid/long term that resulted in reallocation of £50mn of marketing investment globally
• Managed the financial elements of the joint venture between BAT and Japan Tobacco International
• Assisted in the development and financial analysis of a new retailer loyalty programme (45,000 outlets)

Buenos Aires, Argentina

• Following an area and process restructuring process, I was in charge of a team of 7 analysts controlling the direct sales business of the company. This was carried out in parallel with a controlling system upgrading.
• Led a team of 7 in performing stock and cash reconciliations for all company sales representatives
• Project managed the tendering process and re-definition of the national revenue collection system for all Customers

Master Of Business Administration (Mba)

Business Administration (Bachelor And Master)

Mba, Marketing/Marketing Management, General