Manage successful business relationship grow across 3 lines of business (NA, Global)- Lead and build processes for cross functional team dynamics - Grow talent and manage teams of 10+- Advise on business growth opportunities and company wide collaboration processes that were implemented by marketing department

Lead media strategy and Planning for Tubi's Grand Effie winning Super Bowl Campaign.https://www.mediapost.com/publications/article/396339/disruptive-tubi-campaign-wins-grand-effie.html

-Oversee media strategy and planning for clients in both digital and traditional buys up to 15M$ in billing.-Manage junior associates in campaign set up, reporting, optimizing, targeting, training, and media best practices. -Analyze data to provide insights and feedback for campaign optimizations. Proving KPIs for client campaigns, -Negotiate media quotes, ad serving fees, and budget levels across all campaigns.-Lead 10 clients and their campaigns YoY to ensure performance, success, learning, and repeat business. Totaling over $15MM in sales. -Research vendors, advertising landscape, and other key aspects to ensure plans are competitive and up to date with the market status quo both in digital and traditional media

-Provide digital media insights, best practices, and advice to new startup.-Created media targeting and creative testing strategy to assist company with learning who their key audience is and how to best reach them.-Collaborate with engineering, fulfillment, and sales to provide a 360 vision of digital marketing and how it plays a role in each department. -Developed tone and voice of social media platforms that resonated with target demographic.

- Lead programmatic team in audience extension, off-site retargeting, and look-a-like modeling buys through DSPs (Up to $100k+ budgets)- Expanded into social distribution, buying on Facebook, Snapchat, StumbleUpon, and Instagram. Managing up to 55 social campaigns at a time ($2k- $300K+ budgets).- Assist sales team with RFP stages of targeting abilities both On-Site, Off-Site, and through Social distribution to acquire new business. - Managed DMP to categorize data, targeting, and insights reports for post-campaign wraps.Create target segmenting to improve ROI and efficiency of branding and digital marketing for clients. - Launched partnership with 4C to expanded sales selection to Snap Inc. programmatic advertising. - Tested campaign budgets to create a sellable product for the internal sales team and assisted in the assembly of the best practices guide for Snap Ads.- Responsible for audience building and targeting capabilities, creating profile reports, analyzing demographic/ psychographic/ behavioral/ insights both pre and post-campaign. - Worked with data providers include but not limited to Lotame, Acxiom, BlueKai, CrossPixel, Dataline, Datalogix, Webbula, Alliant, Experian, and MasterCard.- Clients have included Chobani, Bud Light, McDonald's, Royal Caribbean, American Airlines, Delta, United Airlines, Tums, Cotton, Cabo Wabo, Mazda, Samsung, Nordstrom and more.

- Increased MDF client spend by 20% within 6 months. Lead category wide initiative by analyzing spend of partners to target where we could increase ask and budgets.- Analyzed benchmarks and key metrics to determine effectiveness and quality of programs according to set KPIs, doubling ROAS. - Managed marketing programs for third-party vendors, working across 10+ departments to bring digital marketing programs to life.- Improved branding and strategy of marketing efforts by assessing clients needs, gaining 5 additional clients.- Leveraged sales programs, emails, and incentives to grow and increase the presence of the MDF programs on dell.com. Created 3 new marketing programs. - Designed quarterly reports to show performance and and growth of sales quarter over quarter. - Developed strategic marketing plans for clients to boost awareness and drive sales in the E&A category. - Managed client expectations and timelines in regard to sales, advertising, goals, and budgeting.

- Developed online strategy for e-commerce digital and social marketing, boosting traffic 100% Y/Y. - Increased traffic to retail site by 150% Y/Y through paid digital advertising and strategic planning. - Generated over $200k in e-commerce sales within six months of employment, doubling sales by second month ($19k to $39k).- Managed monthly budget ($10k-$20k) allocated to digital media for paid search and social advertising.- Implemented new tactic to drive sales, and successfully introduced 40+ new vendors to e-commerce site.- Planned, designed, and created marketing email materials for Mail Chimp, Sendy, and NetAtlantic, driving an increase in traffic to website and e-store.- Established traffic and sales goals for store and website, and managed projects and priorities for site development.- Researched and analyzed customer demographics to spot trends in purchasing habits in order to increase conversation rates.- Tracked and conducted weekly store sales report using Google Analytics, Magento, and Excel.- Created unique content on PD page to improve SEO.

- Developed promotions, art work, and marketing materials for advertising campaigns and social media, leading to increased membership and attendance for hosted events. - Created a branding strategy to strengthen the exposure of Champions Westlake in the local community. - Advanced within a month of employment to Developmental Coordinator and to Compulsory Coordinator in six months, successfully overseeing a team of 45+ children and families. - Collaborate with department heads and coaches to build a strong and progressive curriculum.

- Developed social strategies to grow social impact and awareness. - Created content for Springbox's social media platforms: Twitter, Facebook, LinkedIn, Google Plus.- Assisted creative team with social content and calendar for Sweet Leaf Tea account, increasing positive user interaction and growth of social channels.- Developed and edited "Expertise Pages" as a site rebranding effort which is currently featured on Springbox's website.

- Developed and Implemented digital marketing via Facebook Ads, blog posts, social media, and email campaigns; which resulted in an increase of 120% viewership and followers across digital channels. - Strategized and launched new website design, to deliver stronger branding for future growth. - Assisted in the creation of SXSW social media promotional contest.- Helped oversee the digital marketing efforts of Atomic Picnic via Facebook Ads.- Generate copy for social media platforms in order to boost audience and drive brand awareness.- Built a network of contacts through local events, generating new business and partnerships.

-Created branding strategy pitches and decks-Successfully learned research and study practices to apply to advertising and marketing businesses.-Creative Portfolio expansion as Copy Writer-Developing innovative and inspiring advertising campaigns-Develop marketing plans, annual budgets, and media strategiesAccomplishments:-Social Chair, Advertising Graduate Council 2013 - 2014-Member, Advertising Graduate Council 2012 - 2014-Recipient, Frank Rizzo Advertising Scholarship 2012 - 2013

- Signed 64 new members to the WVEA by pitching information about benefits and services offered.- Collected feedback from over 300 members to better the WVEA program and the needs of its members, making the concerns a priority and addressing community issues to head of the organization.

- Lead 200+ client accounts in Maryland and Pennsylvania territories, increasing sales by 35%.- Customized advertising programs and pitch decks which lead to increased sales among clients. - Generated over $300k in advertising sales in both traditional and digital media.- Prepared budgets, pitch deck, and estimates for program costs as part of campaign plan development.