Morgan Smith Email & Phone Number

Los Angeles, CA, US

New York, NY, US

Manage successful business relationship grow across 3 lines of business (NA, Global)- Lead and build processes for cross functional team dynamics - Grow talent and manage teams of 10+- Advise on business growth opportunities and company wide collaboration processes that were implemented by marketing department

New York, NY, US

Lead media strategy and Planning for Tubi's Grand Effie winning Super Bowl Campaign.https://www.mediapost.com/publications/article/396339/disruptive-tubi-campaign-wins-grand-effie.html

Los Angeles, California, US

El Segundo, California, US

-Oversee media strategy and planning for clients in both digital and traditional buys up to 15M$ in billing.-Manage junior associates in campaign set up, reporting, optimizing, targeting, training, and media best practices. -Analyze data to provide insights and feedback for campaign optimizations. Proving KPIs for client campaigns, -Negotiate media quotes.

-Provide digital media insights, best practices, and advice to new startup.-Created media targeting and creative testing strategy to assist company with learning who their key audience is and how to best reach them.-Collaborate with engineering, fulfillment, and sales to provide a 360 vision of digital marketing and how it plays a role in each department..

New York, New York, US

New York, New York, US

- Lead programmatic team in audience extension, off-site retargeting, and look-a-like modeling buys through DSPs (Up to $100k+ budgets)- Expanded into social distribution, buying on Facebook, Snapchat, StumbleUpon, and Instagram. Managing up to 55 social campaigns at a time ($2k- $300K+ budgets).- Assist sales team with RFP stages of targeting abilities.

Round Rock, Texas, US

- Increased MDF client spend by 20% within 6 months. Lead category wide initiative by analyzing spend of partners to target where we could increase ask and budgets.- Analyzed benchmarks and key metrics to determine effectiveness and quality of programs according to set KPIs, doubling ROAS. - Managed marketing programs for third-party vendors, working.

Austin, TX, US

- Developed online strategy for e-commerce digital and social marketing, boosting traffic 100% Y/Y. - Increased traffic to retail site by 150% Y/Y through paid digital advertising and strategic planning. - Generated over $200k in e-commerce sales within six months of employment, doubling sales by second month ($19k to $39k).- Managed monthly budget.

Austin, Texas, US

- Developed promotions, art work, and marketing materials for advertising campaigns and social media, leading to increased membership and attendance for hosted events. - Created a branding strategy to strengthen the exposure of Champions Westlake in the local community. - Advanced within a month of employment to Developmental Coordinator and to Compulsory.

Austin, TX, US

- Developed social strategies to grow social impact and awareness. - Created content for Springbox's social media platforms: Twitter, Facebook, LinkedIn, Google Plus.- Assisted creative team with social content and calendar for Sweet Leaf Tea account, increasing positive user interaction and growth of social channels.- Developed and edited "Expertise.

Austin, Texas, US

- Developed and Implemented digital marketing via Facebook Ads, blog posts, social media, and email campaigns; which resulted in an increase of 120% viewership and followers across digital channels. - Strategized and launched new website design, to deliver stronger branding for future growth. - Assisted in the creation of SXSW social media promotional.

Austin, TX, US

-Created branding strategy pitches and decks-Successfully learned research and study practices to apply to advertising and marketing businesses.-Creative Portfolio expansion as Copy Writer-Developing innovative and inspiring advertising campaigns-Develop marketing plans, annual budgets, and media strategiesAccomplishments:-Social Chair, Advertising.

Morgantown, West Virginia, US

- Signed 64 new members to the WVEA by pitching information about benefits and services offered.- Collected feedback from over 300 members to better the WVEA program and the needs of its members, making the concerns a priority and addressing community issues to head of the organization.

- Lead 200+ client accounts in Maryland and Pennsylvania territories, increasing sales by 35%.- Customized advertising programs and pitch decks which lead to increased sales among clients. - Generated over $300k in advertising sales in both traditional and digital media.- Prepared budgets, pitch deck, and estimates for program costs as part of campaign.

Master'S Degree, Advertising

Bachelor Of Applied Science (B.A.Sc.), Advertising And Communications