Morgan Smith Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

Manage successful business relationship grow across 3 lines of business (NA, Global)- Lead and build processes for cross functional team dynamics - Grow talent and manage teams of 10+- Advise on business growth opportunities and company wide collaboration processes that were implemented by marketing department

New York, Ny, Us

Lead media strategy and Planning for Tubi's Grand Effie winning Super Bowl Campaign.https://www.mediapost.com/publications/article/396339/disruptive-tubi-campaign-wins-grand-effie.html

Los Angeles, California, Us

El Segundo, California, Us

-Oversee media strategy and planning for clients in both digital and traditional buys up to 15M$ in billing.-Manage junior associates in campaign set up, reporting, optimizing, targeting, training, and media best practices. -Analyze data to provide insights and feedback for campaign optimizations. Proving KPIs for client campaigns, -Negotiate media quotes, ad serving fees, and budget levels across all campaigns.-Lead 10 clients and their campaigns YoY to ensure performance, success, learning, and repeat business. Totaling over $15MM in sales. -Research vendors, advertising landscape, and other key aspects to ensure plans are competitive and up to date with the market status quo both in digital and traditional media

-Provide digital media insights, best practices, and advice to new startup.-Created media targeting and creative testing strategy to assist company with learning who their key audience is and how to best reach them.-Collaborate with engineering, fulfillment, and sales to provide a 360 vision of digital marketing and how it plays a role in each department. -Developed tone and voice of social media platforms that resonated with target demographic.

New York, New York, Us

New York, New York, Us

- Lead programmatic team in audience extension, off-site retargeting, and look-a-like modeling buys through DSPs (Up to $100k+ budgets)- Expanded into social distribution, buying on Facebook, Snapchat, StumbleUpon, and Instagram. Managing up to 55 social campaigns at a time ($2k- $300K+ budgets).- Assist sales team with RFP stages of targeting abilities both On-Site, Off-Site, and through Social distribution to acquire new business. - Managed DMP to categorize data, targeting, and insights reports for post-campaign wraps.Create target segmenting to improve ROI and efficiency of branding and digital marketing for clients. - Launched partnership with 4C to expanded sales selection to Snap Inc. programmatic advertising. - Tested campaign budgets to create a sellable product for the internal sales team and assisted in the assembly of the best practices guide for Snap Ads.- Responsible for audience building and targeting capabilities, creating profile reports, analyzing demographic/ psychographic/ behavioral/ insights both pre and post-campaign. - Worked with data providers include but not limited to Lotame, Acxiom, BlueKai, CrossPixel, Dataline, Datalogix, Webbula, Alliant, Experian, and MasterCard.- Clients have included Chobani, Bud Light, McDonald's, Royal Caribbean, American Airlines, Delta, United Airlines, Tums, Cotton, Cabo Wabo, Mazda, Samsung, Nordstrom and more.

Round Rock, Texas, Us

- Increased MDF client spend by 20% within 6 months. Lead category wide initiative by analyzing spend of partners to target where we could increase ask and budgets.- Analyzed benchmarks and key metrics to determine effectiveness and quality of programs according to set KPIs, doubling ROAS. - Managed marketing programs for third-party vendors, working across 10+ departments to bring digital marketing programs to life.- Improved branding and strategy of marketing efforts by assessing clients needs, gaining 5 additional clients.- Leveraged sales programs, emails, and incentives to grow and increase the presence of the MDF programs on dell.com. Created 3 new marketing programs. - Designed quarterly reports to show performance and and growth of sales quarter over quarter. - Developed strategic marketing plans for clients to boost awareness and drive sales in the E&A category. - Managed client expectations and timelines in regard to sales, advertising, goals, and budgeting.

Austin, Tx, Us

- Developed online strategy for e-commerce digital and social marketing, boosting traffic 100% Y/Y. - Increased traffic to retail site by 150% Y/Y through paid digital advertising and strategic planning. - Generated over $200k in e-commerce sales within six months of employment, doubling sales by second month ($19k to $39k).- Managed monthly budget ($10k-$20k) allocated to digital media for paid search and social advertising.- Implemented new tactic to drive sales, and successfully introduced 40+ new vendors to e-commerce site.- Planned, designed, and created marketing email materials for Mail Chimp, Sendy, and NetAtlantic, driving an increase in traffic to website and e-store.- Established traffic and sales goals for store and website, and managed projects and priorities for site development.- Researched and analyzed customer demographics to spot trends in purchasing habits in order to increase conversation rates.- Tracked and conducted weekly store sales report using Google Analytics, Magento, and Excel.- Created unique content on PD page to improve SEO.

Austin, Texas, Us

- Developed promotions, art work, and marketing materials for advertising campaigns and social media, leading to increased membership and attendance for hosted events. - Created a branding strategy to strengthen the exposure of Champions Westlake in the local community. - Advanced within a month of employment to Developmental Coordinator and to Compulsory Coordinator in six months, successfully overseeing a team of 45+ children and families. - Collaborate with department heads and coaches to build a strong and progressive curriculum.

Austin, Tx, Us

- Developed social strategies to grow social impact and awareness. - Created content for Springbox's social media platforms: Twitter, Facebook, LinkedIn, Google Plus.- Assisted creative team with social content and calendar for Sweet Leaf Tea account, increasing positive user interaction and growth of social channels.- Developed and edited "Expertise Pages" as a site rebranding effort which is currently featured on Springbox's website.

Austin, Texas, Us

- Developed and Implemented digital marketing via Facebook Ads, blog posts, social media, and email campaigns; which resulted in an increase of 120% viewership and followers across digital channels. - Strategized and launched new website design, to deliver stronger branding for future growth. - Assisted in the creation of SXSW social media promotional contest.- Helped oversee the digital marketing efforts of Atomic Picnic via Facebook Ads.- Generate copy for social media platforms in order to boost audience and drive brand awareness.- Built a network of contacts through local events, generating new business and partnerships.

Austin, Tx, Us

-Created branding strategy pitches and decks-Successfully learned research and study practices to apply to advertising and marketing businesses.-Creative Portfolio expansion as Copy Writer-Developing innovative and inspiring advertising campaigns-Develop marketing plans, annual budgets, and media strategiesAccomplishments:-Social Chair, Advertising Graduate Council 2013 - 2014-Member, Advertising Graduate Council 2012 - 2014-Recipient, Frank Rizzo Advertising Scholarship 2012 - 2013

Morgantown, West Virginia, Us

- Signed 64 new members to the WVEA by pitching information about benefits and services offered.- Collected feedback from over 300 members to better the WVEA program and the needs of its members, making the concerns a priority and addressing community issues to head of the organization.

- Lead 200+ client accounts in Maryland and Pennsylvania territories, increasing sales by 35%.- Customized advertising programs and pitch decks which lead to increased sales among clients. - Generated over $300k in advertising sales in both traditional and digital media.- Prepared budgets, pitch deck, and estimates for program costs as part of campaign plan development.

Master'S Degree, Advertising

Bachelor Of Applied Science (B.A.Sc.), Advertising And Communications