Marketing Manager
CurrentWork closely with Pathology Lab Sales and Marketing leadership to ensure marketing priorities are executed by the sales team. Manage all sales communication from the marketing team, lead field advisory board and develop the strategy for national conventions- Planned and executed the 2023 and 2024 National Sales Meeting for 200+ sales people, marketers, and other key stakeholders. Worked closely with leadership to carry through key strategic priorities for the year. Led final workshop for the full sales team.- Restructured the Sales Field Advisory Board to increase organizational impact. Led a workshop with team members and senior leadership to identify three major problems facing customers. Created project plans to tackle these key issues. Selected and supported project leaders, led teams as a project manager, and continuously communicated progress with broader team- Surveyed sales team to understand strengths and weaknesses of marketing communications. Implemented solutions for key pain points including launching a singular marketing mailbox, composing weekly wrap up emails, and introducing a Pathology Lab Podcast- Produced and managed over 13 podcasts to educate sales team on key internal initiatives and sales best practices- Led bi-weekly 200+ person call with full Pathology Lab organization to communicate business updates and hear from internal stakeholders