Morgan Carpenter Email and Phone Number

Provides valuable coaching and development of employees and operations at Chehaw as well as partner organizations through the Artesian Alliance. Manages internal team performance to drive and support the mission of conservation, education, and inspiring people to connect to the natural world around them. Ensures fiscal responsibility while maximizing efforts to fulfill critical mission areas of the Park such as long-term partnerships, sustainable operations, and visitor engagement. Successfully creates and implements strategic operational policies and processes, maintains the integrity of human resources, various business systems, and data.

• Develop and implement region-wide public relations and marketing program• Primary spokesperson and event planner• Manage 20+ employees in Guest Services including Ticket Booth, Gift Shop, Concessions, and Catering• Keep the community informed of and engaged in the Park’s programs, events, and important news• Represent the Park before civic groups and legislative bodies promoting the Park’s agenda• Collaborate with the Executive Director and others on fundraising initiatives• Ensure fulfillment of partner commitments and development of incremental partner sponsorship opportunities• Coordinate all onsite and offsite marketing and public relations • Oversee the Park’s successful membership program and 1000+ member households• Oversee web technologies and used effective marketing tools including website, social media, advertising• Handle customer service and manage complaints• Implement new policies and procedures at a high standard

• Keep the community informed of and engaged in the Park’s programs, events, and important news• Represent the Park before civic groups and legislative bodies promoting the Park’s agenda• Collaborating with the Executive Director and others on fundraising initiatives• Plan and execute public events• Ensures fulfillment of partner commitments and development of incremental partner sponsorship opportunities• Coordinate all onsite and offsite marketing and public relations • Oversee the Park’s membership program• Develop and implement new marketing and promotion programs • Oversee web technologies and used effective marketing tools including website, social media, online advertising

Coordinates all onsite and offsite marketing and public relations, including special events, in-park offers & messages, advertising, media-buying, grass-roots marketing, all online communications including website and social media to increase awareness and drive attendance. Oversees the Park’s membership program, reviewing and increasing member recruitment, benefits, pricing and stewardship.Develops and implements new marketing and promotion programs that include activities in under-penetrated markets, ethnic markets, and working with the education department, activities in libraries, schools, park districts and other programs for children and other targeted channels.Oversees web technologies and uses effective marketing tools including website, social media, online advertising; maximizes use of website to promote the Park, its activities, and Chehaw as a destination. Assures a robust, vibrant website that promotes the Park’s conservation ethic and activities and that communicates about the Park’s many programs and offerings.Works with the Guest Services Supervisor for on-site marketing communications to ensure quality guest experience including signage, maps, way-finding, etc. Works closely and collaborates with interpretive programs, including multi-media opportunities.Oversees media and advertising production budget; ensures effective use of media budget by optimizing reach and frequency levels, securing value-add opportunities.

Coordinate membership development and marketing plans, as well as, recruit, train, and manage volunteers for a 700 acre Park and Zoo. www.chehaw.org

Worked closley with the Director of Public Relations. Was given the creative freedom to revamp the look of the system and create newsletters, web articles, distributional materials, and informational packets. I also had opportinuties to write press releases and assist the director in responding to community inquiries and complaints.