Focused on building and nurturing Gusto's diverse community of passionate entrepreneurs, small business owners, HR professionals, and accountants. Responsible for shaping the company's community and events strategy, driving initiatives that strengthen relationships among customers and partners, and scaling it.

Meet mrcantile (mur·kuhn·tile): a marketing collective passionate about small-to-medium businesses. Who are we? We’re experienced B2B marketers, devoted to helping organizations make a lasting impact with their target SMB audience.Who are our clients? mrcantile specializes in connecting companies (from startups to established companies) with entrepreneurs, makers, and small and medium-sized businesses through B2B marketing initiatives.Our services include: - Product & brand marketing- Qualitative audience research & development- Experiential events & programs- SMB education & empathy building sessions Our Mission: To champion SMBs while creating B2B marketing initiatives that resonate.

Focus: SMBs/Professionals + Analytics. Leads the go-to-market plans and activities for Twitter’s organic business products. Recruited to develop and launch the first ever suite of organic products for Professionals on Twitter.• Managed all product and brand marketing efforts (product positioning, sales enablement materials, messaging and narrative development) for Twitter's organic professional products. These efforts resulted in successful launches and adoption of eight (8) net-new products and features for this audience. • Collaborated, supported and influenced product decisions made within a cross-functional team from ideation to adoption to localization. All products supported are specifically designed for Professionals on the platform.• Leveraged internal research and data to develop three net-new marketing initiatives for Twitter to drive product adoption at scale: the Twitter Entrepreneurs Community Group, a 10-part video series targeting our SMB audience and the first-ever live product education workshop series for professionals. Goals across each initiative were focused around core KRs and increasing organic product adoption.• Gathered qualitative and quantitative feedback from the above marketing initiatives and championed our end-users voice internally to influence the product roadmap.• Lead Twitter’s cross-functional SMB marketing meetings to ensure all go-to-market initiatives and programming targeting our audience of Professionals yielded the greatest impact.

Managed social good/social justice campaigns and programs for this agency. Focused on developing, iterating, or evolving campaigns depending on client needs. Supported social media efforts related to campaign launches.

Started a business focused on building community for new moms in Denver. Designed, developed, and launched the business website and hosted 9 events prior to the pandemic. Grew an Instagram following of almost 500 women.

Recruited to develop and launch the first cross-functional go to market strategy focused on promoting the recently launched business products for small and medium businesses (SMBs). Designed a community program that elevated the voices of SMBs through strategic communication, scaled product adoption efforts, and digital marketing. Tracked relevant metrics, aided UX/UI strategy, and supported the product roadmap. Scaled the SMB program globally.• Grew SMB advertiser base from 25K to 1M in one year as a key member of a cross-functional team, identifying opportunities by tracking and organizing metrics relevant to the SMB vertical globally.• Contributed to corporate reputation building by serving as media spokesperson for publications inquiring about SMB best practices securing interviews with national outlets including Inc. Magazine, Forbes.• Improved subsequent iterations of initial SMB products by leveraging community feedback that resulted in adding shoppable posts, business insights, and a direct messaging product to connect with customers.• Launched several large scale educational programs for SMBs including a day-long summit for 250 businesses with in-person and virtual attendance that resulted in over 4.5k live views and 21MM impressions.

Selected to step in and manage the team members responsible for the teens community program in addition to SMB responsibilities during the company going through re-org. Onboarded a new team member into a newly created role of Product Community Manager. Streamlined and developed the teens community strategy for 2018 in collaboration with team members.

Grew the North American SMB community both online and offline. Planned and executed multiple webinars and offline events monthly. Served as media spokesperson for related press inquiries. Created the editorial calendar and authored content for a weekly SMB newsletter. Trained new team members. Developed marketing materials, video scripts, and implemented improvements to online platform. Presented at national and local SMB conferences.• Developed and grew participation 300% in a new small business advisory program.• Expanded responsibilities during tenure from half of the US community to the entire US as the SMB community grew and international team members were added.• Grew SMB newsletter subscription to 1.5 million subscribers across 9 countries by implementing an editorial calendar to optimize content decisions and timing opportunities.• Presented to over 25,000 business owners at 200+ national and regional industry conferences over the course of my time in this role• Improved communication between SMBs and their customers by launching business profiles in collaboration with cross-functional partners including product, engineering, creative, sales, and community management.

Retained, renewed, and sold additional services to a book of 750+ advertising clients taking a consultative, business- minded approach with each local business. Proactively informed and educated business clients regarding programs and tools available to grow their business through targeted emails and phone calls. Co-chaired several department- specific pilot projects and presented findings and action items to the Account Management team.• Achieved the highest retention numbers in the department month-over-month during tenure.

Publicized luxury hospitality and real estate brands developing weekly pitch emails, booking media tours, drafting conference call agendas, merchandising media placements, and finalizing monthly client reports.• Secured A-list media results for clients in a number of outlets, including Travel + Leisure, The Today Show, Robb Report: Exceptional Properties, Dallas Morning News, Los Angeles Times and Modern Luxury Dallas.• Excelled for high-profile clients including Rosewood Inn of the Anasazi, Rosewood San Miguel de Allende, Los Suenos Resort & Marina, Quintess, Puerto Los Cabos and Pronghorn.

• Publicist for beauty and lifestyle brands including Maybelline, Garnier, ARCONA and Chobani Greek Yogurt• Built strong relationships with editors, producers, bloggers to review and feature client products in media outlets• Collaborated with non-profit organizations on behalf of clients to partake in various charitable events• Created detailed media lists for clients, maintained a comprehensive file of contacts at national, regional andweekly publications

• Increased overall sales by calling/emailing buyers and setting up appointments with retailers for potential sales• Entered sales and purchase orders in QuickBooks