Digital Marketing Specialist
CurrentCreated and maintained digital presences, such as Facebook pages and Google Business profiles, for 43 stores in KY, TN, WV, IL, WI, PA, RI, MA, and WI. Experience with WordPress and a custom CMS. Served as liaison between the owner of NAHSI and web developers as they created a WordPress multisite network. Is continuously managing and adding content to NAHSI's network of websites. Adds and maintains website updates and plugins for optimization and added functionality, occasionally with the help of CSS/HTML. Creates print marketing materials using Adobe Creative Cloud software such as Photoshop, InDesign, and Illustrator. Uses professional mirrorless/DSLR camera equipment to photograph design portfolios for memorialists, and post processes these photos with Adobe CC Photoshop and Lightroom. Manages ad campaign and analytics systems such as Facebook Business Manager, Google Ads, and Google Analytics. Employs the usage of various software such as Agorapulse, SocialPilot, and Hootsuite to aide in efficient social media management.