Bringing brands to life at retail: Nature's Bounty, Vital Proteins, Boost, Orgain, Garden of Life, Nuun, Solar, Sundown, Osteo Bi-flex, Fiber Choice, Carnation Breakfast Essentials

Director of Club, Mass, Conventional Grocery & Food Service Shopper Marketing programs & execution.

Responsible for the execution of customer-specific brand strategies for key international retailers and distributors for the Real Techniques brand. Drives the global brand strategies and develops localized US, UK and EMEA go-to-market brand strategies.

Manage EcoTools with a growth mindset, increasing sales over 70%, social community over 35% and impressions over 50% since 2013. Work with sales account leads to develop and deliver new product line reviews for key customers across each of the three EcoTools categories.Manage relationships, domestic and international PR and Digital agencies; develop plans and calendars to increase brand awareness and implement programs globally.

Execute against all brand activities for several major retailers. This includes assistance with brand strategy, product positioning and consumer research, analysis that drives forecasting and portfolio growth plans, managing cross-functional timelines to ensure new products are ready for sale, sales and profitability analysis, development of customer sales materials and marketing plans, as well as all other ongoing brand management activities, such as competitive monitoring, inventory management, and trend reporting.

•Run weekly sales reports by retailers. Review marketing trends throughout year to make sure on target.•Schedule and attend market week meetings and appointments with buyers from Macys, Sears, Wal-Mart, Kmart, Target and other retailers. •Manage all documents and reports for meetings and review with sales, design and executives prior.•Research trends and report to executives through weekly competitive marketing analysis.•Work with Conde Nast on Teen Vogue’s licensed brands and implementing them into the market.

• Worked one-on-one with experienced Senior Editor to communicate with fashion houses about promoting their brands through editorial coverage. • Compiled research from each seasons market meetings and collaborated with stylists to retrieve samples for upcoming photo shoots. Have detailed organizational methods for tracking samples and returning to fashion houses. • Execute large expense reports.• Reach out to all vendors (restaurants, hotels, airlines, cell phone companies, etc.) to compile receipts.• Allocate charges to appropriate funds to ensure proper accounting and reimbursement.

• Research and compile daily press related to brand from a worldwide vantage point.• Through usage of PowerPoint, filing, scanning, word processing, printing, and binding the files were created and proposed to head executives by noon each day. • Maintained extraordinary professionalism when working with VIP clients and celebrities for press events.• Aided in writing press releases to magazines, online- blogs and newspapers about celebrity clients and their dealings with the company.