Morgan Hoffman Email & Phone Number

Chicago, Illinois, United States

By gaining unique insights from Kroger purchase data, 84.51's Kroger Precision Marketing helps you deliver the right message to the right customer in the right way. With best-in-class science and analytics from 84.51°, KPM transforms customer data into personalized communications and experiences with your brand.

Chicago, Illinois, United States

• Evaluated the Beef Hot Dog subsegment including price and promotion dynamics, on-pack claims, and media spend to recommend growth opportunities and 3-year strategy amidst inflationary market.
• Identified consumer and competitor trends using IRi and Mintel to find gaps in distribution, offerings, and quality while collaborating cross-functionally with consumer insights, R&D, manufacturing, and finance to.
• Assisted with a Suzy market research survey to determine effectiveness of various on-pack health claims, which produced a significant incentive to change salience of package claims.
• Proposed ideas that can increase Oscar Mayer's beef market share by 10%, unlocking a multi-million lift in yearly revenue.
• Condensed deliverables into a PowerPoint and presented findings to management and key stakeholders.

Cincinnati, Ohio, United States

• Utilized in-house CRM software to monitor ordering trends and improve margins through individualized pricing discounts.
• Piloted integration of multiple new digital media platforms including Constant Contact, LinkedIn, and Facebook.
• Designed and authored relevant emails and newsletters to a growing list of over 2,500 customers, including messages about creative labeling solutions for COVID-19, increasing sales leads over 80% from previous quarter.
• Enhanced operational acumen through database optimization, supporting inventory, filing, and shipping.

Bloomington, Indiana, United States

• Managed chapter website, Instagram, and LinkedIn by creating uniquely themed and branded content in Canva and Adobe Creative Suites to boost relations with students, alumni, donors, and corporate partners.
• Illustrate and distribute print advertising materials, including flyers, business cards, and posters.
• Created exciting recruitment video in Adobe Premier Pro and Audition, editing 3 hours of content into 4 minutes.
• Supervised a large team of committee members, Webmasters, and apparel designers, prioritizing their individual goals while contributing to the betterment of DSP.

Bloomington, Indiana, United States

• Planned seven detailed recruitment events through Zoom and in-person, while remaining flexible and accommodating to the specific needs of each recruit.
• Managed communication with over 300 recruits and the chapter through email, newsletters, and social media.
• Cooperated with the VP of Marketing to drive awareness of events on social media and through Indiana University divisions, exceeding attendance expectations by over 25%.
• Mentored and divided responsibility to four committee members to best represent and convey chapter’s value.

Bloomington, Indiana, United States

• Consulted on branding for 10+ companies and constructed action plans to capitalize on unique marketing strategy, including social media, advertising, logo and tagline design, and public relations.
• Created effective social media posts using Adobe Creative Suites on social media, managing content calendars, themes, and branding, growing Instagram activity for one client by 120%.
• Developed and updated three websites using WordPress, integrating persuasive writing, graphic design, front-end coding (HTML/CSS), and SEO techniques to drive traffic and improve customer relations.
• Produced digital advertisements using Google Analytics and Google Ads certification, later providing insights of trends and key performance indicators in monthly reports based on ad’s effectiveness.

Cincinnati, OH

• Developed and instructed practices with tailored long-term goals and monitored technique progression with 100+ swimmers aged 6-18.
• Collaborated with officials, other club's coaches and organizers, and Private Pool Swim League representatives to effectively run 8 swim meets per summer; this includes optimizing volunteer incentives, creating.
• Assisted in community outreach to grow swim team membership by 10% in 3 years.

Cincinnati, OH

• Ensured the safety of members with Red Cross Certification by respectfully enforcing rules and procedures.
• Provided excellent customer service to 400+ members daily by exemplifying a positive and helpful attitude.
• Maintained a tidy environment by cleaning the pool and surrounding areas.
• Performed in high-pressure and urgent situations, such as near-drownings and similar emergencies.

Fairfield, Ohio

• Organized company database by updating customer information to guarantee effective communication in the future.
• Assisted with mapping and advertising campaigns by proofreading and sending newsletters, emails, and thank-you letters to partner companies.
• Administered training certifications to new employees across the nation.
• Learned about the many facets of businesses, specifically marketing, and networked with professionals.

Bachelor'S Degree, Marketing And Digital Media

Activities and Societies: Kelley School of Business Direct Admit; Hutton Honors College Direct Admit; Delta Sigma Pi; Indiana University.

Education record

Activities and Societies: Ambassador Liaison; Peer Advisory Leader; President of the Social Justice Club; Co-Founder of Bulldog Boost.