Entered into a Sr. Leadership role in order to focus expanding the CRM and referral management technology solution into the home health and hospice space. Generated market recognition, industry insights, and led the partnership collaborations with multiple industry organizations.

Develop new vendor relationships and partner directly with client base to drive revenue by ensuring ongoing satisfaction and enhanced system usage. Build and maintain all cross-functional relationships across the organization as they link with Sales & Marketing Departments, enhancing performance and collaboration between Implementation, Accounting & Finance, Legal, and Product Development. Oversee legal compliance associated with contracts, amendments, price protections, NDAs, BAAs, etc. Configure and administer SalesForce.com CRM tool, including data elements for greater reporting, forecasting, and compliance.Partnered with key industry-leading vendors to establish integrations, go-to-market strategies, and sales campaigns focused on our internal client customer base, resulting in $3M to $4M annual revenue growth.Developed market strategy for two new service offerings to increase usage of product and drive revenues. Designed policies and procedures, including timelines, streamlined workflows, and policies that incentivized key strategic behaviors.

Manage software sales for Home Health and Hospice throughout Alaska, Arizona, California, Colorado, Hawaii, the Dakotas, Idaho, Montana, New Mexico, Nevada, Oregon, and Washington. Applied a variety of sales techniques to engage potential and existing clients, present products, and grow relationships. Created proposals, negotiated pricing/terms, and closed deals. Utilized sound business judgment and strategic thinking to drive a complex enterprise sales process.Met and exceeded annual sales forecasts of $2M.Retained and leveraged current key accounts as ongoing referral stream.Utilized strong product knowledge, ability to articulate company’s value proposition, and project/lead management to successfully engage and close sales.Used a personal model of account consultation to establish core connections and relationship investment during the sales cycle to prove value was both a dollar figure and a partnership investment.

Provided back-up support for the then current HCHB Sales team by providing in-depth demos to prospective clients, in-depth training on new product features and provide additional support to both the sales and marketing teams. Also worked alongside Product Management and Development to assist in determining and creating new product features and functionality.

Consulted with home health and hospice agencies to provide onsite evaluation and recommendations to determine knowledge base deficits related to software utilization, training, and change management specifically related to the successful implementation of company’s EMR solution.Investigated user problems and needs to identify sources and implement effective solutions to ensure proper functionality.Documented programming concerns and resolutions for future consultants, user experiences, and development needs.Gathered data to validate areas of operational inefficiency and present solution offerings for enhanced system usage and integration

Partnered with the territory Sales Team, providing in-depth demos to prospective clients, comprehensive training on new product features, and additional support to both Sales & Marketing teams. Remained abreast of trends in the marketplace to make sure the company produced the necessary product updates at the right time to maximize value and ensure competitive positioning. Maintained knowledge of competitive products on the market. Teamed with Product Management & Development to determine and create new product features and functionality.Understood and maintained technical needs for the Sales Division to properly showcase the product offerings.Kept aligned and educated on all compliance changes in the healthcare market and presented the offering and its ROI accordingly.

Facilitated education and training to new customers on company’s solution from clinical and operational perspectives. Consulted with all levels of customer employees, internal team members, and financial implementation consultants. Performed end-user training both onsite and via Webinars, investigated user problems and needs, identified their source, and determined potential solutions.Participated in the design, development, and implementation of new user interface components.Assisted in the development and maintenance of end-user documentation, including training manuals, skills challenges, key feature reviews and internal specifications documents.Initiated conference calls with customers to address needs and assisted customers in designing and developing best practices, policies, and procedures to maximize utilization of the company’s product.

Progressively advanced through company to achieve director-level operations leadership. Hired, trained, and developed managerial staff. Devised and implemented new departmental and organizational policies and procedures. Collaborated with corporate executives and legal counsel on contractual protocol and potential liability concerns related to company contracts.Recognized as 2006 Employee of the Year as well as youngest and fasted upward-moving administrative director within the organization.Implemented management/training programs and employee development initiatives to increase retention rates of entry-level staff.Restructured staffing responsibilities to reduce overall headcount and internal costs.