• Analyzed Nielsen data, consumer insights and trend research to identify and size a $73MM whitespace• Developed strategic recommendations to grow market share by 3% in the Chardonnay category by targeting millennial luxury consumers via new product lines and incremental sales of existing wines • Presented recommendations on product mix, innovation, pricing, distribution and promotions to GM• Created a new tequila seltzer brand with a complete go-to-market strategy and aligned with cross functional partners including with manufacturing, finance, sales, and an internal creative agency• Received a full time offer as an Associate Brand Manager for 2019

• Managed 5 exhibitions with an annual budget of $500K with an average value of $2MM with sales increasing by 20% vs.YA• Led cross-functional teams of sales representatives, designers, marketing managers, financial analysts, sale administrators, and art handlers to execute sales within expected timelines and under set budgets• Devised a new data analysis structure to quantify sales outcomes, which clarified the sales planning process, controlled costs, and ensured the profitability of the program• Developed a marketing and inventory iOS app, which streamlined communication to sales teams by providing inventory transparency, synchronized pricing information, and sharable marketing collateral • Analyzed data and instituted key performance indicators for the sales channel pipeline, which increased transparency and accuracy of quarterly sales forecasts• Performed CRM research and presented analysis to executive teams to highlight strategies for engagement with the newly established exhibition program which increased new client acquisition by 18%

• Managed a P&L for an exhibition with a $500K budget that traveled to Shanghai and Hong Kong • Provided financial analysis of sales and crafted exhibition proposals for senior management

• Managed website content during the launch and redesign • Collaborated with management to create new business processes for the new Private Sales department which increased speed of transactions by 30%